White papers

We stay ahead of the curve in social marketing strategy, researching topics that matter and sharing them here.

Banking on social: How to use social to drive loyalty and sales

Banking on social: How to use social to drive loyalty and sales

Learn how social data can give banks invaluable information and help you connect even more with your clients.

Full story >
Social meets retail banking: How customer conversations drive acquisition, retention, and innovation

Social meets retail banking: How customer conversations drive acquisition, retention, and innovation

Banks that embrace social opportunities deepen relationships with customers and drive business.

Full story >
Social Media Trends Report 2014

Social Media Trends Report 2014

Five critical trends shaping the digital marketplace straight from your peers, the world’s foremost marketers, social strategists, and business thinkers.

Full story >
Selling with social: How social curation drives engagement and sales

Selling with social: How social curation drives engagement and sales

Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.

Full story >
7 ways the mobile consumer changes everything

7 ways the mobile consumer changes everything

How always-on mobile and consumer feedback combine to create huge opportunities for brands

Full story >
Seeking authenticity: How trustworthy brands drive customer loyalty

Seeking authenticity: How trustworthy brands drive customer loyalty

Issues of authenticity touch just about every aspect of our day-to-day lives - from the relationships we foster to the brands with which we choose to do business.

Full story >
2013 holiday guide to social: Drive holiday sales and plan for a great 2014

2013 holiday guide to social: Drive holiday sales and plan for a great 2014

This step-by-step guide will help ensure your brand is setup for social success this holiday season and well into 2014.

Full story >
Social intelligence: 9 insights that drive business results

Social intelligence: 9 insights that drive business results

This white paper provides nine specific insights you can put into action today to improve all areas of your business.

Full story >
Social meets financial

Social meets financial

Acquire new customers more efficiently and gain loyalty by capturing authentic customer voices.

Full story >
Social Trends Report

Social Trends Report

This is the connected economy, where consumers rule, and the marketplace is defined by four critical trends.

Full story >
The Connected Economy: Insights from the network

The Connected Economy: Insights from the network

As marketers, we’re used to speaking in the millions and billions. Big Data has conditioned us to dig through mountains of noise until we strike signal, until we recognize patterns that tell us what we want to know.

Full story >
6 smart social strategies to fuel your brand’s marketing success

6 smart social strategies to fuel your brand’s marketing success

This insight-packed resource clearly outlines six actionable strategies for leveraging user-generated content.

Full story >
Holiday guide to social for brands

Holiday guide to social for brands

You know social has a huge impact on sales – more than ever during the holidays. But did you know that optimizing social now will help set your brand up for a phenomenal 2013?

Full story >
Chief customer advocate: How social data elevates CMOs

Chief customer advocate: How social data elevates CMOs

We surveyed top CMOs to get the real story about how they use social media. 90% of CMOs participate in three or more social media marketing activities. Here's your chance to see what's most important — and most impactful.

Full story >
Millennials in the aisles: How CPG brands capture lifelong loyalty

Millennials in the aisles: How CPG brands capture lifelong loyalty

Why should you worry about capturing Millennials? Because they’re shaping the way we all shop – today and tomorrow.

Full story >
Talking to strangers: Millennials trust people over brands

Talking to strangers: Millennials trust people over brands

By 2017, Millennials– currently in their mid-teens to mid-30s – will have more spending power than any generation. Their reliance on social disrupts all areas of business.

Full story >
Destination Millennials: How travel brands will win young travelers’ loyalty

Destination Millennials: How travel brands will win young travelers’ loyalty

Millennials and their shopping habits – different than any generation before them – are shaping every industry.

Full story >
Social strategies for 2013

Social strategies for 2013

If you only do one new initiative in 2013, this is it. If you’re still struggling to understand how social really impacts your brand health, it’s time to get focused.

Full story >
The future is here: The top 5 consumer-driven trends in retail

The future is here: The top 5 consumer-driven trends in retail

To succeed, retailers need to leverage five trends that are currently transforming the retail landscape. Retailers that embrace these trends and incorporate them into their strategy can realize higher conversions and larger transaction sizes.

Full story >
Four social trends already changing your business: 2012 trends report

Four social trends already changing your business: 2012 trends report

Social strategists and marketing thought leaders explored key social trends at Social Summit 2012. Brands that seize on this constant change have an unprecedented opportunity to evolve their relationships with consumers.

Full story >
Real ROI from social in 5 steps

Real ROI from social in 5 steps

In this white paper we'll show you how the most successful brands and retailers in the world are currently capturing results and proving true social ROI.

Full story >
Online and in the aisles: How CPG brands build loyalty through social

Online and in the aisles: How CPG brands build loyalty through social

Can social really drive results for CPG brands? Key marketers from Clorox, Nexxus, and Newell Rubbermaid share how first-person consumer feedback gives them key insights.

Full story >
BACK TO TOP
Search
Solutions
Industries
Research and insight
Events
Partners
About
Contact
Clients
Leaders
Careers
Blog
Login