White papers

We stay ahead of the curve in social marketing strategy, researching topics that matter and sharing them here.

7 ways the mobile consumer changes everything

7 ways the mobile consumer changes everything

February 12, 2014

How always-on mobile and consumer feedback combine to create huge opportunities for brands

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2013 holiday guide to social: Drive holiday sales and plan for a great 2014

2013 holiday guide to social: Drive holiday sales and plan for a great 2014

August 13, 2013

This step-by-step guide will help ensure your brand is setup for social success this holiday season and well into 2014.

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Social intelligence: 9 insights that drive business results

Social intelligence: 9 insights that drive business results

June 15, 2013

This white paper provides nine specific insights you can put into action today to improve all areas of your business.

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Social meets financial: How customer conversations drive acquisition, retention, and innovation

Social meets financial: How customer conversations drive acquisition, retention, and innovation

May 21, 2013

Acquire new customers more efficiently and gain loyalty by capturing authentic customer voices.

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Social Trends Report

Social Trends Report

May 6, 2013

This is the connected economy, where consumers rule, and the marketplace is defined by four critical trends.

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The Connected Economy: Insights from the network

The Connected Economy: Insights from the network

March 22, 2013

As marketers, we’re used to speaking in the millions and billions. Big Data has conditioned us to dig through mountains of noise until we strike signal, until we recognize patterns that tell us what we want to know.

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6 smart social strategies to fuel your brand’s marketing success

6 smart social strategies to fuel your brand’s marketing success

January 13, 2013

This insight-packed resource clearly outlines six actionable strategies for leveraging user-generated content.

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Holiday guide to social for brands

Holiday guide to social for brands

November 1, 2012

You know social has a huge impact on sales – more than ever during the holidays. But did you know that optimizing social now will help set your brand up for a phenomenal 2013?

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Chief customer advocate: How social data elevates CMOs

Chief customer advocate: How social data elevates CMOs

September 15, 2012

We surveyed top CMOs to get the real story about how they use social media. 90% of CMOs participate in three or more social media marketing activities. Here's your chance to see what's most important — and most impactful.

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Millennials in the aisles: How CPG brands capture lifelong loyalty

Millennials in the aisles: How CPG brands capture lifelong loyalty

August 21, 2012

Why should you worry about capturing Millennials? Because they’re shaping the way we all shop – today and tomorrow.

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Talking to strangers: Millennials trust people over brands

Talking to strangers: Millennials trust people over brands

August 20, 2012

By 2017, Millennials– currently in their mid-teens to mid-30s – will have more spending power than any generation. Their reliance on social disrupts all areas of business.

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Destination Millennials: How travel brands will win young travelers’ loyalty

Destination Millennials: How travel brands will win young travelers’ loyalty

July 26, 2012

Millennials and their shopping habits – different than any generation before them – are shaping every industry.

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Social strategies for 2013

Social strategies for 2013

June 5, 2012

If you only do one new initiative in 2013, this is it. If you’re still struggling to understand how social really impacts your brand health, it’s time to get focused.

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The future is here: The top 5 consumer-driven trends in retail

The future is here: The top 5 consumer-driven trends in retail

May 30, 2012

To succeed, retailers need to leverage five trends that are currently transforming the retail landscape. Retailers that embrace these trends and incorporate them into their strategy can realize higher conversions and larger transaction sizes.

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Four social trends already changing your business: 2012 trends report

Four social trends already changing your business: 2012 trends report

May 15, 2012

Social strategists and marketing thought leaders explored key social trends at Social Summit 2012. Brands that seize on this constant change have an unprecedented opportunity to evolve their relationships with consumers.

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Real ROI from social in 5 steps

Real ROI from social in 5 steps

April 2, 2012

In this white paper we'll show you how the most successful brands and retailers in the world are currently capturing results and proving true social ROI.

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Online and in the aisles: How CPG brands build loyalty through social

Online and in the aisles: How CPG brands build loyalty through social

February 16, 2012

Can social really drive results for CPG brands? Key marketers from Clorox, Nexxus, and Newell Rubbermaid share how first-person consumer feedback gives them key insights.

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