Proving the connection between content syndication strategies and sales has become a critical priority for brands. Bazaarvoice addresses this need with estimated revenue reporting for its Visual Syndication Network (VSN), a feature now available in Bazaarvoice Vibe.
Why it matters
Measuring the impact of visual content at retail has historically been a challenge for brands, as retailers typically don’t share back sales details. This lack of visibility has made it difficult for brands to understand the revenue impact of their content syndication strategies.
VSN revenue reporting in Vibe is designed to address this problem by providing estimated revenue based on a proprietary data model. This model is trained via millions of transaction details recorded across Bazaarvoice gallery displays to provide an accurate estimate of revenue.
With this new metric, brands can
- Prove ROI of content and justify their investment.
- Track performance to understand how syndicated content ties back to revenue.
- Optimize strategy by making data-driven decisions on where to focus syndication efforts.
This revenue metric can be measured retailer by retailer. Furthermore, sampling customers can understand the revenue generated across all retailers and by individual retailers in a campaign.
Learn more in the Knowledge Base.