Source
Build a steady stream of authentic reviews, photos, and videos from real creators and customers. Bazaarvoice helps you source, curate, and scale fresh content so no product page goes without trustworthy proof.
Fashion and apparel solutions
Bazaarvoice for fashion and apparel
Bazaarvoice brings the fitting room to online shoppers with reviews, fit details, customer photos, and videos from different body types and styles, helping shoppers picture the product, choose confidently, and avoid returns.
CONTENT SOURCES
Build fit confidence before the trend moves on
Reach shoppers across fit, size, and style preferences to collect useful reviews, photos, and videos for seasonal collections, new drops, and everyday wardrobe staples before key selling windows close. Bazaarvoice Sampling creates early review coverage and social buzz, Creator Marketing adds styling inspiration. Creators not only add inspiration for shoppers, but advocate your brand to a new, loyal audience that fit your brand style.
Fit starts here
- Target sampling by size, style, interests, and product fit so new collections launch with useful feedback that represents the shoppers and communities you want to reach.
- Create outfit ideas, try-on videos, and styling content that helps shoppers see how pieces move, pair, and look on real people beyond a polished studio photograph.
- Keep reviews fresh for core products and repeat styles, giving shoppers current fit guidance even when an item remains in the assortment season after season or returns later.
Turn shopper confidence into apparel sales
DISPLAY UGC
Bring the fitting room online
Help every shopper find the right fit and style
Bazaarvoice brings together ratings, fit feedback, customer photos, videos, and Questions and Answers so shoppers can see how clothing looks and feels on people like them. Bazaarvoice Social Commerce turns strong visual content into shoppable galleries and useful outfit inspiration across the site.
AMPLIFY UGC
Share fit confidence everywhere shoppers browse today
Carry real-world style across channels
Syndication extends reviews, photos, and videos across retailer sites so shoppers see useful fit guidance wherever they browse. Visual content can also support social and search discovery, while Connections lets brands answer sizing, styling, and care questions directly on participating retail pages.
INSIGHTS & REPORTS
Spot fit and quality concerns sooner
Insights and Reports help teams identify recurring comments about sizing, fabric, quality, and comfort before they become larger problems. Track content coverage, sentiment, engagement, and sales impact to improve product information, future assortments, returns, and the overall shopping experience.
Real style content drives results
241%
conversion rate lift (and 16% AOV lift) for apparel brands on Bazaarvoice from shoppers who engage with UGC
207%
Apparel retailers on Bazaarvoice see a 207% conversion rate lift and 16% AOV lift from shoppers who engage with UGC
2x
Apparel: optimal review volume is 2000+ reviews; products at this threshold see 2x higher conversion
Bring fitting-room confidence to every screen
Help shoppers understand fit, feel, and style through real customer experiences that make online choices easier and reduce unwelcome surprises.
WHY IT MATTERS
Make fit feel clear
Give shoppers practical guidance about sizing, cut, length, stretch, comfort and more from people who have worn the item, filling in the details that a standard size chart cannot provide.
WHY IT MATTERS
Show every perspective
Represent different sizes, body types, personal styles, and ways of wearing an item so more shoppers can see themselves in the product online and judge whether it feels right for them.
WHY IT MATTERS
Bring fabric to life
Use customer photos, videos, and detailed feedback to reveal texture, weight, color, movement, and quality, helping shoppers understand what an item will actually look and feel like.
WHY IT MATTERS
Inspire complete looks
Turn real outfits, try-ons, and styling ideas into useful inspiration that helps shoppers imagine how a piece works with their wardrobe and move naturally from discovery to purchase.
WHY IT MATTERS
Keep guidance close
Carry useful fit and style information wherever an item appears, giving shoppers a more consistent experience as they move between brand and retail sites, and other shopping channels.
WHY IT MATTERS
Reduce costly surprises
Learn from recurring comments about fit, fabric, quality, and comfort to improve product information, address expectations earlier, and help shoppers make choices they are more likely to keep.
How Bazaarvoice supports you
Bazaarvoice helps you collect, display, and amplify authentic UGC so products are easier for shoppers and AI platforms to evaluate.
- Explore Source
- Explore Display
Display
Engaging, search and AI-ready content that turns authentic reviews, questions, photos, and videos into convincing experiences that shoppers trust.
- Explore Amplify
Amplify
Extend authentic reviews, photos, and videos beyond your own channels to a multi-channel network. Bazaarvoice helps your content travel farther — driving discovery, trust, and sales.
See fashion brands turn style into sales
See how apparel brands and retailers use authentic feedback and visual content to inspire shoppers, improve conversion, and grow.
The Athlete’s Foot turns customer feedback into a 26% conversion lift
The Athlete’s Foot collected 8,000 customer reviews in its first year with Bazaarvoice and brought more than one million syndicated reviews onto its site. That stronger foundation of fit and product information helped increase conversion by 26% within three months.
Read the full story
River Island turns customer style into shoppable inspiration
River Island brings authentic customer photos onto its homepage, galleries, and product pages so shoppers can picture each style in their own lives. Visitors engaging with the visual UGC delivered a 184% conversion lift, 45% higher average order value, and more than twice the time on site.
Read the full story
Fashion and apparel questions
Bazaarvoice can target shoppers by relevant interests, demographics, sizes, styles, and product fit. Sampling campaigns help fashion and apparel brands collect honest reviews, photos, videos, social posts, and survey feedback for seasonal launches, new drops, and priority products.
Bazaarvoice combines post-purchase review requests, targeted sampling, creator campaigns, and social content curation. Brands can gather fit-rich reviews plus customer photos and videos, secure usage rights, moderate content, and reuse approved assets across commerce channels.
Eligible product reviews can be matched and distributed to participating retailer pages through the Bazaarvoice Network. Syndication helps apparel brands maintain stronger review coverage and consistent fit guidance wherever shoppers browse, compare products, or complete a purchase
Bazaarvoice reporting connects visual content engagement with metrics such as product clicks, conversion, revenue, average order value, and time on site. Teams can compare performance by gallery, asset, product, or channel to understand which customer and creator content drives action.
Start collection before or around launch through targeted sampling and creator campaigns, then continue with post-purchase requests. This mix produces early fit feedback and visual content while keeping reviews current through a short season or longer lifecycle.
Reviews can reduce avoidable uncertainty by sharing true-to-size guidance, body-type context, fabric feel, comfort, quality, and care details. When shoppers have clearer expectations before buying, they are better equipped to choose the right size and style. Results vary by product and program.
Bring more fitting-room confidence online
See how Bazaarvoice can help your fashion brand collect useful fit feedback, inspire shoppers with visual content, and strengthen sales across channels every day.