Amplify authentic content
Put proof everywhere shoppers buy
Fill digital shelves around the world with social proof that converts
Extend authentic reviews, photos, and videos beyond your own channels to a multi-channel network. Bazaarvoice helps your content travel farther — driving discovery, trust, and sales.
Make trusted content work in more places
Extend authentic customer proof across retail, search, social, and emerging discovery experiences so it stays close to every decision.
WHY IT MATTERS
Reach buying moments
Follow shoppers beyond a brand's own site and bring trusted product experiences to more places where they research, compare, and buy. Wider reach helps earned proof keep working across the journey.
WHY IT MATTERS
Keep proof connected
Give shoppers a consistent product story as they move between brand and retailer pages. Connected customer content reduces gaps, protects trust, and keeps products recognizable across destinations.
WHY IT MATTERS
Fill retail gaps
Identify products and partner pages where customer proof is thin, outdated, or missing. Closing those gaps gives more items the review coverage shoppers expect before making a confident purchase.
WHY IT MATTERS
Cross more markets
Help authentic customer experiences stay useful as products enter new markets, languages, and retailers. Relevant proof can support expansion without rebuilding the content story from the beginning.
WHY IT MATTERS
Strengthen discovery
Expand trusted product information across destinations that shoppers, search engines, and AI assistants consult. Broader coverage creates more opportunities for products to be found and understood.
WHY IT MATTERS
Read channel signals
Learn how coverage, sentiment, questions, and engagement change across the network. Those signals help teams find opportunities, improve content strategy, and focus effort where it matters most.
Turn wider reach into greater revenue
13K+
brands and retailers on the Bazaarvoice Network, reaching 2.3B monthly shoppers
20B+
Bazaarvoice Network holds 20B+ content assets
50%+
of top National Retail Federation retailers work with Bazaarvoice, including 8 of the top 10
Continue exploring
Discover how to turn the highest reaching network for ratings and reviews into an advantage.
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Unlock your brand with TikTok
Tap into the power of authentic content with the UGC TikTok marketplace. Find genuine user-generated content to boost engagement and build trust on TikTok.
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Collect UGC once and convert everywhere
Learn to leverage the Bazaarvoice Retailer Network to automate syndication, ensuring your best customer voices are live on every product.
Read moreWebinar
From scroll to shelf: Bacardi’s creator playbook
Discover how Bacardi powers its Creator Strategy to meet customers where they are and create demand for products even before they hit the shelves.
FAQs
Bazaarvoice helps brands optimize digital shelves by expanding review coverage, syndicating trusted UGC to retail product pages, and revealing content gaps through reporting and insights. Brands can strengthen product detail pages, monitor shopper feedback, and prioritize improvements.
Bazaarvoice matches authentic UGC to the right products and distributes it across participating retailer product pages through its syndication network. Ratings, reviews, customer photos, and videos can reach more places where shoppers research products and make purchase decisions.
Brands can improve digital shelf content by collecting fresh reviews, photos, videos, and Q&A; matching that content to accurate product records; and syndicating it to retail partners. Bazaarvoice reporting also helps teams find coverage gaps, track sentiment, and focus their next actions.
Bazaarvoice can syndicate customer photos and videos—not only written reviews—through its Visual Syndication Network. Brands can extend authentic visual UGC to participating retail channels, helping shoppers see products in real-life settings wherever they browse and buy.
Digital shelves are the online places where shoppers discover, compare, and buy products. They include brand and retailer product pages, shopping feeds, social commerce, search results, and AI shopping experiences. Strong digital shelves pair accurate product details with trusted shopper content.
Review syndication helps brands extend authentic customer reviews from their own channels to retailer product pages. It can increase review coverage, reduce empty or thin product pages, maintain consistent social proof, and support shopper confidence wherever the brand’s products are sold.
Brands can measure digital shelf performance by tracking review coverage, content volume, ratings, sentiment, engagement, and sales impact across products and retailers. Bazaarvoice reporting and network insights help teams spot gaps, compare performance, and turn shopper feedback into action.
Ready to make your UGC go further?
Reach more shoppers where buying decisions happen.