Display authentic content
Turn shopper proof into purchases
Create engaging content experiences that build confidence and drive conversion
Engaging, search and AI-ready content that turns authentic reviews, questions, photos, and videos into convincing experiences that shoppers trust.
Make every product page feel easier to trust
Turn authentic customer voices into clear, engaging experiences that answer questions, reduce uncertainty, and move shoppers forward.
Benefit
Lead with real proof
Bring credible customer experiences close to the moments that shape decisions. Ratings, detailed feedback, and trust cues help shoppers quickly understand that a product has been tried and valued.
Benefit
Answer key questions
Surface the details shoppers need about fit, performance, compatibility, ingredients, or use without making them search elsewhere. Clear answers keep uncertainty from interrupting the buying journey.
Benefit
Make choices simpler
Help shoppers navigate volumes of feedback and reach the experiences most relevant to their needs. A clearer path through customer content makes comparison easier and decisions feel less overwhelming.
Benefit
Show products in use
Use authentic photos and videos to show products in real homes, routines, bodies, and situations. Visual proof adds practical context, making benefits easier to understand than product claims alone.
Benefit
Guide the next step
Connect inspiration and information directly to action. When shoppers can move from a helpful review, answer, photo, or video to the product, authentic content becomes part of the path to purchase.
Benefit
Support discovery
Make product experiences understandable beyond the page. Structured, accessible customer content helps search engines and AI systems interpret details and connect products with relevant questions.
Better onsite experience — higher revenue growth
136%
more time on site for shoppers who interact with social commerce galleries on Bazaarvoice client sites vs. those who don't visit gallery pages
186%
higher conversion rate for shoppers who engage with user-generated content on Bazaarvoice client sites vs. those who don't
40%
median increase in AI-driven referral traffic across 38 clients after implementing the Authentic Discovery API
Where to go from here
- Explore Source
BUILD PROOF
Source fresh content
Refresh product content with new voices.
- Explore Amplify
GO FURTHER
Put proof everywhere
Amplify your content where shoppers choose to buy.
- See it work, schedule a demo
LET’S COMPARE
See how we stack up
Build a high-performing display strategy around your
FAQs
Bazaarvoice displays Ratings & Reviews on product pages through customizable, responsive modules. Shoppers can see star ratings, review counts, written feedback, photos, and videos, then filter or search the content to find details that support a confident purchase.
Yes. Bazaarvoice Questions & Answers lets shoppers ask product-specific questions and find searchable answers directly on the product page. Brands, retailers, and other customers can respond, helping shoppers get useful information without leaving the buying experience.
Bazaarvoice helps make product reviews, ratings, and Q&A machine-readable through structured data. Authentic Discovery API can deliver verified UGC as server-side JSON-LD when approved crawlers request a product page, supporting visibility in search and AI-led discovery.
Visual commerce turns customer and creator photos or videos into interactive shopping experiences. Brands can curate visual UGC, connect featured products, and publish shoppable galleries or social storefronts that help people move from real-life inspiration to purchase.
Product reviews add fresh, relevant language to product pages and can support ecommerce SEO. When ratings and reviews use valid schema.org markup, search engines may show review rich snippets, such as stars and review counts, helping listings stand out and attract clicks.
Make UGC discoverable by AI shopping assistants by keeping reviews and Q&A fresh, verified, detailed, and machine-readable. Use structured data, consistent product identifiers, server-accessible content, and broad syndication so AI systems can interpret trusted shopper insights.
Brands can use Bazaarvoice Social Commerce to collect and curate customer photos, secure usage rights, tag featured products, and publish the content in shoppable galleries and social storefronts. Shoppers can explore real-life inspiration and click through to buy the products shown.
Ready to create engaging shopping experiences?
Turn trust into action with proof that converts.