Source authentic content
Never run out of authentic proof
Keep product pages filled with trustworthy proof your customers need to make buying decisions.
Build a steady stream of authentic reviews, photos, and videos from real creators and customers. Bazaarvoice helps you source, curate, and scale fresh content so no product page goes without trustworthy proof.
Keep every product supplied with fresh proof
Build a steady stream of authentic customer experiences that fills content gaps, supports every launch, and stays useful over time.
Feature
Spot the proof gaps
See where shoppers lack recent, relevant information to choose confidently. Prioritize new launches, quiet product pages, and high-value products where stronger proof can make the biggest difference.
Feature
Reach real shoppers
Invite people whose interests, routines, and experiences reflect the audience you want to reach. Their feedback feels more relevant and credible because it comes from real use, not a generic request.
Feature
Capture lived use
Encourage customers to share what worked, what surprised them, and how the product fit into daily life. Detailed reviews, photos, and videos turn an opinion into useful proof for the next shopper.
Feature
Reflect more voices
Build a mix of perspectives so more shoppers can recognize their needs, preferences, and circumstances in the content. Greater variety makes product proof more relatable, inclusive, and useful.
Feature
Launch with trust
Give new products credible experiences from the start, when shoppers have the most questions and information is limited. Early proof helps a launch feel established before organic feedback grows.
Feature
Stay fresh always
Keep authentic experiences flowing after the launch window closes. Recent feedback helps products maintain coverage and credibility as seasons change, new shoppers arrive, and expectations evolve.
More proof, faster, on more products
94%
of global shoppers would be willing to leave a review of a product in exchange for receiving a free sample
73.9K+
Bazaarvoice sampling campaigns generate 73.9K+ average social views per brand monthly
10M+
global members in the Influenster community
Keep your proof working for you
Read moreBlog
Quick commerce: adapt for speed
Quick commerce, or q-commerce, is the business strategy you need to keep up with the expectations of today's consumers — learn how now.
Read moreResource
Econsultancy report: The future of user-generated content
If your site doesn’t have user-generated content (UGC), your shoppers aren’t buying. 92% trust peer recommendations. You’re leaving money on the table.
Read moreResource
Collect UGC once and convert everywhere
Learn to leverage the Bazaarvoice Retailer Network to automate syndication, ensuring your best customer voices are live on every product.
FAQs
Yes. Bazaarvoice uses automated filters and human review to help screen collected content for authenticity, relevance, safety, and compliance with client guidelines. Moderation helps keep useful shopper voices visible while filtering fraud, spam, and inappropriate material.
Bazaarvoice helps brands collect reviews through post-purchase requests, sampling, creator programs, and always-on campaigns. Targeting and reporting help teams reach the right shoppers, find catalog gaps, and build a steady flow of fresh reviews, photos, and videos.
Bazaarvoice combines automated technology with human moderation to evaluate ratings, reviews, photos, videos, and other UGC. Content is checked against authenticity, relevance, legal, and brand-safety standards before it is approved for display or distribution.
Look for flexible collection methods, strong moderation, fraud detection, visual UGC support, sampling options, integrations, and clear reporting. A strong platform should also help content reach retail partners, stay discoverable in search and AI, and scale with your catalog.
User-generated content, or UGC, is content created by customers, shoppers, or creators rather than by a brand. It includes ratings, written reviews, questions and answers, photos, videos, and social posts that show real opinions, experiences, and product use.
Brands can earn more reviews by asking at the right time, making submission simple, and following up after purchase. Sampling, loyalty communities, creator programs, and targeted campaigns can also fill content gaps, support launches, and keep reviews fresh across the catalog.
Look for a UGC platform that can collect, moderate, display, distribute, and measure multiple content types. It should support reviews and visual content, protect authenticity, integrate with your technology, scale globally, and make content useful across retail, search, social, and AI.
Ready to source stronger proof?
See how authentic UGC can turn browsers into buyers.