River Island's 184% lift in conversions

River Island, the international clothing brand with 350 stores worldwide, puts social content front-and-center in its marketing efforts to inspire purchases. Using Bazaarvoice Galleries, the brand celebrates its customers by capturing user-generated content (UGC) and displaying it across its site. This visual content sourced from social channels turns shoppers into buyers.

The brand has a community of customers eager to share their photos wearing River Island’s clothing, which helps other shoppers discover new items and take inspiration from their styling. This lifestyle-based visual content is displayed as engaging and authentic shoppable images on River Island’s homepage, a full-page gallery, and as carousels on product pages to show how the products fit into people’s lives.

River Island sees a 184% lift in the conversion rate and a 45% increase in average order value among site visitors who engage with the UGC compared to those who did not. These visitors also spend more than twice as much time browsing on the site.

The Bazaarvoice solution creates a compelling shopping experience for customers by empowering them to envision the products in their own lives while boosting revenue for River Island.

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About River Island

With over 60 years of fashion retailing experience, River Island is a global fashion brand with more than 350 stores around the world and an e-commerce business that ships to 125 countries.

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