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Libera el potencial de tu marca con TikTok
Aprovecha el poder del contenido auténtico con el marketplace de UGC de TikTok. Encuentra contenido genuino generado por los usuarios para impulsar la interacción y generar confianza en TikTok.
The Shopper Preference Report delves into consumer spending habits and interactions with brands and retailers. It offers valuable insights for earning consumer dollars, capturing their loyalty, and enhancing the overall customer experience, such as:
The influence of video-based UGC on product discovery
How to keep consumers engaged on evolving social platforms
The potential long-term shift toward private-label products
Understanding what motivates consumers to purchase is crucial for any brand or marketer. The Shopper Preference Report provides the latest insights on shopping behaviors so that brands and retailers can adapt their strategies to deliver the experiences consumers expect.
We engaged 8,089 participants in 6 countries across various age groups, out of which we've compiled 5 different editions. Download the reports to get the findings from each segment.
Shopper preferences by country
United Kingdom
UK reportSe abre en una ventana nueva
US
US reportSe abre en una ventana nueva
Canada
Canada reportSe abre en una ventana nueva
Australia
Australia reportSe abre en una ventana nueva
France
France reportSe abre en una ventana nueva
Germany
Germany reportSe abre en una ventana nueva
Shopper preferences by generation
Gen ZSe abre en una ventana nueva
