Blog
Libera el potencial de tu marca con TikTok
Aprovecha el poder del contenido auténtico con el marketplace de UGC de TikTok. Encuentra contenido genuino generado por los usuarios para impulsar la interacción y generar confianza en TikTok.
Summary
In this speaker session from Brand Accelerator, Elizabeth Northrup, Associate Brand Manager at Kraft Heinz, shares how the brand came to realize the importance of content—especially user-generated content (UGC)—and what it did to overcome the challenges of scaling content collection and distribution.
Watch the session now to learn:
Why content matters now more than ever for Kraft Heinz
How Kraft Heinz was able to collect high-quality UGC—from target consumers—for new products
How Kraft Heinz leveraged social advocacy to drive key results
Where the global food company shares customer content to reach more consumers
