Blog
Libera el potencial de tu marca con TikTok
Aprovecha el poder del contenido auténtico con el marketplace de UGC de TikTok. Encuentra contenido genuino generado por los usuarios para impulsar la interacción y generar confianza en TikTok.
Summary
Watch this webinar with best practices provided by Econsultancy and Bazaarvoice and in-practice examples from La Redoute, this webinar and guide can help you assess your existing ratings and reviews strategy or create a business case for launching one.
Organizations can get closer to their customers than ever before. The feedback economy, which runs on star-ratings, reviews and other user-generated content (UGC), offers an unprecedented opportunity to easily and immediately engage in a dialogue with consumers. A UGC program done right can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers, and provide you with a new touch point to create a dialogue.
Topics we’ll cover:
The extent to which ratings and reviews have become a crucial part of customer decision making
How to stand out and win customers at the digital shelf
How to develop a reviews management strategy and track its ROI
How to decide which vendor to use and which stakeholders to involve
Speakers
Jim Clark Commercial Research Director, Econsultancy
Emmanuel Gerbier Director Client Success - EMEA, Bazaarvoice
Marion Felez Digital Experience Dept. Shopping Tools & CGC Manager, La Redoute
