Source
Build a steady stream of authentic reviews, photos, and videos from real creators and customers. Bazaarvoice helps you source, curate, and scale fresh content so no product page goes without trustworthy proof.
For e-commerce leaders
Turn product pages into revenue
Build a steady supply of recent reviews, photos, and videos that supports launches, strengthens quiet SKUs, and powers discovery for shoppers and AI agents.
DISPLAY CONTENT
Build product experiences that motivate purchases
Give each visitor clear ratings, detailed reviews, helpful answers, and authentic visual content in a fast experience designed to support confident decisions. Bazaarvoice turns shopper voices into accessible, conversion-ready content while making reviews, visual galleries, and Q&A easier for search engines and AI discovery tools to interpret, surface, and recommend throughout the buying journey.
Made to convert
- Help shoppers find the proof that matters through crawlable reviews, relevant themes, visual galleries, and direct answers to common product questions on every product detail page.
- Protect page speed and accessibility with modern display technology that delivers rich content without adding friction to the browsing, research, or buying journey.
- Structure authentic product content for traditional search and emerging AI discovery, helping your storefront stay visible as shopping behavior continues to evolve.
AMPLIFY UGC
Protect conversion across channels
Keep trusted proof with every product listing
Shoppers may discover a product on your site and purchase it somewhere else. Bazaarvoice synchronizes reviews and visual content across networks, helping eliminate quiet listings and inconsistent experiences. Products retain fresh, credible proof while your team avoids manually managing content for every partner and sales channel.
WHY IT MATTERS
Solve the content gaps that quietly cost you revenue
GIVE EVERY PRODUCT A VOICE A small group of bestsellers often receives most of the attention while the rest of the catalog becomes stale. Keep more SKUs active with a dependable stream of recent, descriptive reviews and visual content that builds confidence, supports discovery, and gives every product a better opportunity to convert. SCALE OPERATIONS WITHOUT ADDING COMPLEXITY Legacy tools, fragmented workflows, and manual distribution slow teams down. Bring content collection, display, syndication, and performance insights into a connected system that reduces operational lift while helping you improve conversion rate, revenue per visitor, average order value, and content coverage.
Turn every shopper interaction into growth
Build a digital storefront that earns trust, removes purchase barriers, strengthens every channel, and turns shopper voices into measurable growth.
Ratings & Reviews
Build trust and conversion across every product page
Give shoppers the credible experiences they need to choose confidently while helping your team strengthen product pages, improve conversion, and keep every part of the catalog ready to perform.
Questions & Answers
Remove purchase barriers with timely product answers
Keep shoppers moving by answering the questions that stand between interest and purchase. Useful answers reduce uncertainty, improve product information, and help visitors reach a confident decision.
Product Sampling
Launch with proof and close high-value content gaps
Start launches with credible customer proof and strengthen products that lack enough recent content. Targeted experiences help teams build coverage where it can have the greatest commercial impact.
Social Commerce
Turn real-life inspiration into measurable shopping action
Bring customer and creator inspiration into the shopping journey, helping visitors picture products in real life, discover what fits their needs, and move naturally from visual engagement to purchase.
Content Syndication
Keep product proof consistent across networks
Carry proof across the destinations that matter most. Strong, consistent coverage protects shopper trust and supports conversion wherever products are compared, considered, or purchased.
Insights and Reports
Turn shopper signals into smarter growth decisions
Connect shopper engagement and feedback with measured outcomes. Find coverage gaps, understand sentiment, and focus content investments where they have the greatest potential to drive growth.
Measurable impact on conversion
186%
higher conversion rate for shoppers who engage with user-generated content on Bazaarvoice client sites vs. those who don't
15%
more spent per order by shoppers who engage with UGC on Bazaarvoice client sites vs. those who don't
29%
incremental sitewide revenue driven by UGC engagement for Bazaarvoice clients
How Bazaarvoice supports you
Bazaarvoice helps you collect, display, and amplify authentic UGC so products are easier for shoppers and AI platforms to evaluate.
- Explore Source
- Explore Display
Display
Engaging, search and AI-ready content that turns authentic reviews, questions, photos, and videos into convincing experiences that shoppers trust.
- Explore Amplify
Amplify
Extend authentic reviews, photos, and videos beyond your own channels to a multi-channel network. Bazaarvoice helps your content travel farther — driving discovery, trust, and sales.
See how these brands turn trust into growth
Samsonite's 254% jump in revenue
Samsonite saw 4x higher conversion, 5x more time on page and higher order values with Bazaarvoice Galleries, driving a 254% increase in revenue.
Read the success story
Le Col sees 5x conversion
Premium cycling gear brand Le Col uses consumer reviews and images to build authentic connections with customers, reaching 5x its previous conversion.
Read the success story
Brother expands into seven markets
Brother builds credibility and growth by amplifying the voices of its customers with ratings and reviews, expanding into seven additional markets.
Read the success story
Walmart Canada grows review volume by 80%
Walmart Canada collects and syndicates brand partner content to its product pages with Bazaarvoice, increasing conversion and growing review volume by 80%.
Read the success story
La Redoute uses reviews to build buyer confidence
French retailer La Redoute uses product reviews, including reviews sourced from brands, to grow online sales and engage customers, with 800k reviews.
Read the success story
User Page: E-commerce FAQs
Bazaarvoice supports integrations with major ecommerce platforms, including Shopify, Adobe Commerce, Salesforce Commerce Cloud, and others. Available apps, APIs, and implementation options help teams collect and display UGC while fitting Bazaarvoice into their existing commerce stack.
Bazaarvoice adds authentic ratings, reviews, customer photos, videos, and Q&A to ecommerce product pages. These experiences help shoppers find relevant answers, understand products in real life, compare options, and make confident decisions without leaving the purchase journey.
Bazaarvoice helps brands collect and curate photos and videos from customers, creators, and social channels. Teams can secure usage rights, tag featured products, and publish shoppable galleries, video experiences, and social storefronts that connect inspiration directly to purchase.
An ecommerce UGC platform helps brands and retailers collect, manage, display, analyze, and distribute content created by customers. This can include ratings, reviews, questions, answers, photos, and videos that add authentic product proof throughout the online shopping journey.
Ecommerce teams can measure UGC impact by comparing conversion, revenue, and engagement among visitors who view or interact with customer content and those who do not. Bazaarvoice reporting can also track metrics such as product clicks, average order value, review coverage, and content performance.
Visual UGC shows products in real homes, routines, bodies, and situations, giving shoppers context that studio photography may not provide. Customer photos and videos can answer practical questions, inspire new uses, reduce uncertainty, and help online purchases feel more informed and personal.
Make every product page work harder for you
See how Bazaarvoice can help you fill content gaps, modernize the shopper experience, and drive more revenue across your own storefront and retail network.