Source
Build a steady stream of authentic reviews, photos, and videos from real creators and customers. Bazaarvoice helps you source, curate, and scale fresh content so no product page goes without trustworthy proof.
For retail leaders
The UGC advantage for modern retail
Expand coverage across the catalog, create product experiences that convert, and extend trusted content across your site and the destinations that matter — without adding complexity.
DISPLAY CONTENT
Create retail experiences designed to convert
Help shoppers evaluate products with credible ratings, detailed reviews, relevant answers, and visual content from real people. Richer proof reduces uncertainty and supports more confident purchases online. Bazaarvoice combines modern displays, moderation, accessibility, and AI-ready content architecture to improve the experience for shoppers while supporting search visibility, site performance, conversion, and catalog scale.
Made for retail
- Give shoppers multiple ways to research with reviews, Q&A, visual galleries, and concise highlights that make high-value product details easier to find and compare.
- Receive authentic content from suppliers across the Bazaarvoice Network to expand product coverage without placing the full collection and management burden on your team.
- Use structured, accessible content to support traditional search and AI discovery while maintaining the fast product experiences that protect conversion and revenue.
AMPLIFY UGC
Extend trusted content everywhere
Move trusted proof wherever shoppers need it most
A shopper's journey rarely follows a single path. Bazaarvoice helps retailers move reviews and visual content across brands, categories, regional sites, and external destinations. Connected syndication keeps product proof consistent, supports supplier participation, and reduces the manual work needed to manage catalog-scale content programs.
WHY IT MATTERS
Create a stronger experience across every category
FRESH CONTENT ON EVERY PRODUCT PAGE Content deserts undermine trust, especially across long-tail assortments and new private-label products. Combine customer collection with supplier content to expand review and visual coverage, keep product pages active, and give shoppers enough current, credible information to choose without leaving the site. GROW REVENUE WITHOUT ADDING COMPLEXITY Retail content programs span thousands of products, suppliers, and categories. Centralize collection, moderation, display, syndication, and reporting to reduce manual work while helping your teams improve conversion, strengthen supplier relationships, and better measure marketing and merchandising impact.
Turn catalog-wide shopper trust into growth
Create a digital shelf shoppers trust, close catalog gaps, strengthen supplier collaboration, and turn more product pages into retail growth.
Ratings and reviews
Build shopper confidence across the entire product catalog
Give shoppers credible experiences across the catalog, from hero products to the long tail. Stronger review coverage builds trust, improves comparison, and helps more product pages drive growth.
Questions and Answers
Remove purchase barriers with useful product answers
Help shoppers resolve uncertainty without leaving the product page. Timely answers improve product understanding, keep customers moving toward purchase, and reveal information gaps your teams can fix.
Review Syndication
Fill catalog gaps with trusted proof from brand partners
Bring eligible reviews from brand partners to the products and categories that need them most. Broader coverage builds shopper confidence without requiring you to collect every review directly.
Social Commerce
Turn real-life inspiration into stronger product discovery
Bring customer and creator photos and videos into the retail journey so shoppers can see products in real life. Visual inspiration boosts discovery and creates clearer paths from browsing to buying.
Bazaarvoice Connections
Activate supplier expertise at the moments that matter
Give suppliers a direct way to respond when shoppers need product expertise. Better response coverage supports informed decisions while easing the burden on service and merchandising teams.
Insights and Reports
Turn catalog signals into smarter retail growth decisions
See where content is strong, where shopper needs go unanswered, and which experiences influence conversion. Shared insights help your teams focus on the highest-impact retail opportunities.
Retail experiences built to perform
50%+
of top National Retail Federation retailers work with Bazaarvoice, including 8 of the top 10
52K
Bazaarvoice retailers receive an average of 52K syndicated reviews
187%
Mass merchant and department store retailers on Bazaarvoice see a 187% conversion rate lift and 16% AOV lift from shoppers who engage with UGC
How Bazaarvoice supports you
Bazaarvoice helps you collect, display, and amplify authentic UGC so products are easier for shoppers and AI platforms to evaluate.
- Explore Source
- Explore Display
Display
Engaging, search and AI-ready content that turns authentic reviews, questions, photos, and videos into convincing experiences that shoppers trust.
- Explore Amplify
Amplify
Extend authentic reviews, photos, and videos beyond your own channels to a multi-channel network. Bazaarvoice helps your content travel farther — driving discovery, trust, and sales.
See how these brands turn trust into growth
Samsonite's 254% jump in revenue
Samsonite saw 4x higher conversion, 5x more time on page and higher order values with Bazaarvoice Galleries, driving a 254% increase in revenue.
Read the success story
Le Col sees 5x conversion
Premium cycling gear brand Le Col uses consumer reviews and images to build authentic connections with customers, reaching 5x its previous conversion.
Read the success story
Brother expands into seven markets
Brother builds credibility and growth by amplifying the voices of its customers with ratings and reviews, expanding into seven additional markets.
Read the success story
Walmart Canada grows review volume by 80%
Walmart Canada collects and syndicates brand partner content to its product pages with Bazaarvoice, increasing conversion and growing review volume by 80%.
Read the success story
La Redoute uses reviews to build buyer confidence
French retailer La Redoute uses product reviews, including reviews sourced from brands, to grow online sales and engage customers, with 800k reviews.
Read the success story
Retail ecommerce questions
A retail UGC platform helps ecommerce retailers collect, receive, manage, display, and analyze customer-created content. Ratings, reviews, Q&A, photos, and videos add trusted product information across the catalog, helping shoppers compare options and purchase with confidence.
Review syndication matches eligible ratings, reviews, and visual content collected by brands or suppliers to the corresponding products on participating retailer and marketplace sites. This supplements native reviews, increases product coverage, and gives shoppers more proof where they buy.
Bazaarvoice helps retailers combine post-purchase review requests, native collection, product sampling, and inbound syndication from brands and suppliers. This mix can increase review volume and recency, strengthen catalog coverage, and generate written and visual feedback across more products.
Retailers that participate in Bazaarvoice syndication can receive eligible reviews collected by brands and suppliers for products they sell. Bazaarvoice matches content to retailer catalogs and applies authenticity and moderation standards, helping product pages gain trusted coverage at scale.
Retailers can strengthen private-label pages by prioritizing review requests, running targeted sampling, and inviting customers to share photos and videos. Detailed, recent UGC answers practical questions, differentiates store brands, and gives shoppers proof beyond product descriptions.
Bazaarvoice helps retailers receive eligible UGC collected by brands and suppliers through its syndication network. Content is matched to the appropriate products and can be monitored alongside native reviews, helping retailers expand coverage without managing separate feeds for every supplier.
Build a higher-performing retail experience
See how Bazaarvoice can help you expand content coverage, improve conversion, support suppliers, and simplify UGC operations across your entire retail ecosystem.