Source
Build a steady stream of authentic reviews, photos, and videos from real creators and customers. Bazaarvoice helps you source, curate, and scale fresh content so no product page goes without trustworthy proof.
For brand management teams
Grow your brand through real voices
Target the right consumers and creators to produce relevant reviews, photos, and videos that strengthen launches, brand affinity, and trust.
DISPLAY CONTENT
Connect brand storytelling to the point of sale
Bring aspirational brand stories and authentic customer experiences together. Rich reviews, visual galleries, and helpful answers make your digital storefront feel more relevant and credible. Bazaarvoice manages the technical work behind content curation, usage permissions, product tagging, and AI-ready formats so your strongest proof remains visible, useful, and consistent across channels, product pages, and new discovery experiences.
Stay relevant
- Show how real people experience your products with relatable photos, videos, reviews, and answers that strengthen brand credibility at each critical moment of choice.
- Maintain brand safety and consistency with streamlined curation, centralized rights management, product tagging, moderation, and scalable content governance tools.
- Help search engines and AI agents understand verified shopper content, protecting brand relevance as consumers adopt new ways to discover, compare, and buy products.
AMPLIFY UGC
Extend brand authority
Keep influential content consistent everywhere
Your brand story should not weaken when shoppers leave your owned channels. Bazaarvoice distributes verified reviews and visual UGC across retail and search destinations, helping close content gaps and maintain an authoritative presence. Automated syndication reduces manual work while helping every product carry the social proof needed to compete.
WHY IT MATTERS
Turn brand strategy into proof that shoppers trust
LAUNCH WITH RELEVANCE FROM THE START New and reformulated products can’t afford to enter the market without credible proof. Target consumers by audience, interest, and product fit to generate authentic reviews and visual content before and after launch, helping the people you built the product for see themselves reflected in the story. PROVE CONTENT VALUE ACROSS THE JOURNEY Brand teams need more than reach and impressions. Connect authentic content to sentiment, engagement, conversion, and retail presence so you can understand what resonates, optimize future campaigns, strengthen retailer relationships, and clearly demonstrate how marketing investment contributes to growth.
Turn authentic voices into lasting growth
Build relevance with content that reflects your audience, carries your story across every channel, and turns customer response into strategic growth.
Product Sampling
Launch with relevant voices and credible customer proof
Put products in the hands of people who reflect the audience you want to reach. Their experiences can build trust, create launch momentum, and reveal the messages and benefits that resonate most.
Bazaarvoice Creator Marketing
Scale on-brand storytelling through trusted creators
Bring your strategy to life through creators who understand both your audience and brand direction. Build a steady pipeline of polished, relatable content without adding coordination to your team.
Always-on Content
Keep your brand relevant beyond individual campaigns
Keep customer experiences flowing around priority products, not just launches. Fresh proof helps your brand stay visible, credible, and connected as audience needs and market conversations change.
Social Commerce
Turn authentic inspiration into a connected brand journey
Carry customer and creator stories from inspiration to purchase through experiences that feel true to your brand. Rights-cleared content helps every touchpoint feel human, relevant, and actionable.
Retail Syndication
Protect brand consistency wherever products are sold
Extend the trusted product story across retail partners so shoppers encounter consistent proof wherever they buy. Stronger coverage helps your brand maintain relevance beyond its owned channels.
Insights and Reports
Turn customer response into sharper brand decisions
See which messages, products, and experiences earn attention across channels. Sentiment and content performance provide evidence to refine campaigns, guide portfolio decisions, and invest confidently.
Solutions that drive value
Up to 34 hours
are saved on sampling efforts
37%
average sales lift for products growing from 0 to 100 reviews
166%
conversion lift for shoppers who interact with both ratings & reviews and Q&A on Bazaarvoice client sites (vs. 98% for R&R alone and 102% for Q&A alone)
How Bazaarvoice supports you
Bazaarvoice helps you collect, display, and amplify authentic UGC so products are easier for shoppers and AI platforms to evaluate.
- Explore Source
- Explore Display
Display
Engaging, search and AI-ready content that turns authentic reviews, questions, photos, and videos into convincing experiences that shoppers trust.
- Explore Amplify
Amplify
Extend authentic reviews, photos, and videos beyond your own channels to a multi-channel network. Bazaarvoice helps your content travel farther — driving discovery, trust, and sales.
See how these brands turn trust into growth
Samsonite's 254% jump in revenue
Samsonite saw 4x higher conversion, 5x more time on page and higher order values with Bazaarvoice Galleries, driving a 254% increase in revenue.
Read the success story
Le Col sees 5x conversion
Premium cycling gear brand Le Col uses consumer reviews and images to build authentic connections with customers, reaching 5x its previous conversion.
Read the success story
Brother expands into seven markets
Brother builds credibility and growth by amplifying the voices of its customers with ratings and reviews, expanding into seven additional markets.
Read the success story
Walmart Canada grows review volume by 80%
Walmart Canada collects and syndicates brand partner content to its product pages with Bazaarvoice, increasing conversion and growing review volume by 80%.
Read the success story
La Redoute uses reviews to build buyer confidence
French retailer La Redoute uses product reviews, including reviews sourced from brands, to grow online sales and engage customers, with 800k reviews.
Read the success story
FAQs
Brands can use reviews, customer photos, videos, and creator content to show products through real experiences. Sharing relevant voices across social, ecommerce, and retail channels builds awareness, adds useful context, and helps the brand remain credible and connected to its audience.
Ratings, detailed reviews, Q&A, customer photos, videos, tutorials, and creator demonstrations can all support conversion. The strongest mix answers practical buying questions, shows products in real life, reduces uncertainty, and gives shoppers credible proof at the point of decision.
Bazaarvoice helps brands collect authentic reviews and visual content, present it where shoppers make decisions, and distribute it across retail partners. Reporting reveals coverage, sentiment, and performance so teams can strengthen campaigns, product pages, and retailer relationships.
Bazaarvoice combines post-purchase review requests, targeted product sampling, the Influenster community, creator programs, and social content curation. Brands can collect reviews, photos, and videos across the product lifecycle while supporting moderation, authenticity, and usage rights.
Bazaarvoice review syndication distributes eligible reviews from a brand’s collection source to matched product pages across participating retail partners. This expands review coverage, fills content gaps, maintains consistent product proof, and reaches shoppers beyond the brand’s own website.
Authentic reviews and Q&A provide specific product details in the language customers use. When this content is structured, accessible, and available across trusted sites, search engines and AI systems can better understand products, answer shopper questions, and consider them for recommendations.
Turn your brand story into measurable growth
See how Bazaarvoice can help you source relevant voices, activate authentic content across the shopper journey, and prove its impact on your brand and business.