The data behind the impact: Bazaarvoice ROI & performance library
Explore verified benchmarks, conversion rate lifts, and revenue metrics driven by user-generated content across our client network.
Solutions that drive commerce
2.8B+
Bazaarvoice Syndication Network includes 2.8B+ products supported across 14.7B+ pieces of content and 13,000+ sites
20B+
Bazaarvoice Network holds 20B+ content assets
21M+
Creators and consumers across Influenster and creator database
We make products discoverable, trusted, and chosen by shoppers and and AI
94% of global shoppers would be willing to leave a review of a product in exchange for receiving a free sample
Source
Source authentic voices at scale
Collect ratings, reviews, photos, videos, and social content, then verify and curate it for quality, trust, and usability.
186% higher conversion rate for shoppers who engage with user-generated content on Bazaarvoice client sites vs. those who don't
Display
Turn product pages into trusted buying experiences
Display authentic shopper content across product pages, galleries, Q&A, AI platform recommendations, and social platform experiences to improve engagement, confidence, and conversion
50%+ of top National Retail Federation retailers work with Bazaarvoice, including 8 of the top 10
Amplify
Scale trust across every channel
Distribute authentic content across retail, social, search, and AI-driven discovery experiences so your products show up.
Proof that powers performance
216%
conversion rate lift (and 21% AOV lift) for consumer electronics brands on Bazaarvoice from shoppers who engage with UGC
$3.40
In electronics, for every $1 spent online after reading reviews, an estimated $3.40 is spent in-store across the Bazaarvoice retail network; 57% of online electronics shoppers read reviews before buying
89%
Sampling reviews for consumer electronics brands on Bazaarvoice average a 4.80-star rating, 89% include a photo or video, and run roughly 75% longer than non-sampled reviews
Real style content drives results
241%
conversion rate lift (and 16% AOV lift) for apparel brands on Bazaarvoice from shoppers who engage with UGC
207%
Apparel retailers on Bazaarvoice see a 207% conversion rate lift and 16% AOV lift from shoppers who engage with UGC
2x
Apparel: optimal review volume is 2000+ reviews; products at this threshold see 2x higher conversion
Everyday products, real impact
5x
Baby Care: optimal review volume is 1000+ reviews; products at this threshold see 5x higher conversion
3.4x
Baby Care: reviews with photos or videos drive 3.4x higher revenue per pageview than text-only reviews
2.35x
Household Goods: optimal review volume is 500+ reviews; products at this threshold see 2.35x higher conversion
Meet with our experts to talk about your UGC strategy
We’ll walk through your use case and show you how to turn authentic customer content into higher conversion across your site.