Source
Build a steady stream of authentic reviews, photos, and videos from real creators and customers. Bazaarvoice helps you source, curate, and scale fresh content so no product page goes without trustworthy proof.
Launch new products
Launch products with reviews already in place
A strong product launch marketing strategy builds trust before launch day instead of waiting for organic reviews to arrive. Generate authentic reviews, photos, and videos early so shoppers can confidently evaluate your product as soon as it goes live.
The Challenge
The challenge of getting reviews before launch day
New products go live without review history, customer imagery, or independent proof. That can weaken discovery and shopper confidence while campaign spend is already running. A strong ratings and reviews program makes launch coverage a pre-launch priority. LOW LAUNCH VISIBILITY Empty listings give shoppers and discovery systems too little context to evaluate a product. THE COLD_START LOOP No reviews can reduce purchases and create fewer opportunities to collect new feedback. RETAILER CONTENT RISK Weak coverage can hurt content scorecards, Product Line Reviews, and retail competitiveness.
Key takeaways
- Launching with zero reviews can limit shopper confidence and slow early conversion momentum.
- The sourcing trifecta combines targeted sampling, the Influenster community, and creator marketing to gather authentic content before launch.
- Reviews, photos, and videos can support owned product pages and retail listings beyond the initial campaign.
What improves AI product discoverability?
KEY DRIVER
Targeted product sampling
Use product sampling to place products with relevant consumers, then authenticate, moderate, and prepare reviews for launch-day release.
KEY DRIVER
The Influenster community
Activate the Influenster community to reach engaged everyday consumers who create honest reviews, photos, and videos with appropriate disclosures. See how Rimmel used Influenster.
KEY DRIVER
Creator marketing and brand ambassadors
Use creator marketing to generate demonstrations, tutorials, unboxings, and lifestyle content while simplifying briefs, rights, and asset collection.
What review-ready launches achieve
82%
of sampling respondents said they were likely to repurchase the tried product
82%
of sampling respondents said they were likely to repurchase the tried product
170K
Bazaarvoice Sampling syndicates 170K reviews to BV Network monthly
Who benefits from product launch reviews?
E-commerce managers
Launch product pages with authentic content that supports discovery, engagement, and conversion from day one.
Brand managers
Build shopper trust and validate launch claims with reviews, photos, and videos from relevant consumers.
Digital commerce leaders
Scale launch-ready content across owned sites and retailer pages without adding manual workflows.
How Bazaarvoice supports you
Bazaarvoice helps you collect, display, and amplify authentic UGC so products are easier for shoppers and AI platforms to evaluate.
- Explore Source
- Explore Display
Display
Engaging, search and AI-ready content that turns authentic reviews, questions, photos, and videos into convincing experiences that shoppers trust.
- Explore Amplify
Amplify
Extend authentic reviews, photos, and videos beyond your own channels to a multi-channel network. Bazaarvoice helps your content travel farther — driving discovery, trust, and sales.
Turn launch-day reviews into lasting impact
Source authentic content before launch, publish it when products go live, and extend approved reviews across owned and retail product pages through review syndication.