Source
Build a steady stream of authentic reviews, photos, and videos from real creators and customers. Bazaarvoice helps you source, curate, and scale fresh content so no product page goes without trustworthy proof.
Bazaarvoice | UGC Platform: Source, Display & Amplify
THE BAZAARVOICE PLATFORM
Make every shopper voice count
Source authentic reviews and visual content, display it at the point of decision, and amplify it wherever people shop.
Shoppers and AI platforms rely on trusted customer proof. Bazaarvoice helps you source content, display it where decisions happen, and share it wherever shoppers find your products.
From first review to wherever shoppers buy
Source fresh content, display it effectively, and share it across every channel.
- Explore Source
- Explore Display
Display
Engaging, search and AI-ready content that turns authentic reviews, questions, photos, and videos into convincing experiences that shoppers trust.
- Explore Amplify
Amplify
Extend authentic reviews, photos, and videos beyond your own channels to a multi-channel network. Bazaarvoice helps your content travel farther — driving discovery, trust, and sales.
One connected content platform
Connect sourcing, on-site display, retail amplification, and reporting in one platform, so shopper voices drive reach, traffic, and conversion for every product.
WHY IT MATTERS
Source shopper reviews
Connect sourcing, on-site display, retail amplification, and reporting in one platform, so shopper voices drive reach, traffic, and conversion for every product.
WHY IT MATTERS
Activate creators
Find shoppers and creators who fit your audience. Turn product experiences into useful demos, tutorials, photos, and videos that show how items look and work in real life, at scale.
WHY IT MATTERS
Provide useful proof
Bring ratings, reviews, visual content, and Q&A together on product pages. Help shoppers find relevant proof quickly, answer specific questions, and make confident purchase decisions.
WHY IT MATTERS
Make content shoppable
Turn customer and creator photos and videos into galleries and shopping experiences. Connect inspiration to the right products and see how visual content affects engagement and sales.
WHY IT MATTERS
Reach retail shoppers
Send eligible reviews and visual content to retailers, social media, and AI platforms through the Bazaarvoice Network. Keep product proof with each item across destinations where shoppers browse and buy.
WHY IT MATTERS
Learn and improve
Find out where content is missing, what customers praise or question, and how they interact with it. Use those insights to improve product pages, campaigns, network coverage, and the next launch.
Shopper voices at global scale
186%
higher conversion rate for shoppers who engage with user-generated content on Bazaarvoice client sites vs. those who don't
40%
median increase in AI-driven referral traffic across 38 clients after implementing the Authentic Discovery API
$3.13
estimated in-store spend for every $1 spent online after reading reviews, across the Bazaarvoice retail network
UGC FAQs
Bazaarvoice amplifies customer content by syndicating authentic reviews, ratings, photos, videos, and other UGC across retail websites and relevant channels. This extends trusted product proof beyond the brand site, improves content coverage, and reaches shoppers wherever they browse and buy.
The Bazaarvoice platform helps brands and retailers manage the full lifecycle of user-generated content. It provides tools to collect authentic reviews, ratings, questions, answers, photos, and videos; display that content in shopping experiences; and distribute it across the Bazaarvoice Network.
Source, Display, and Amplify describe how Bazaarvoice puts shopper content to work. Source collects fresh, authentic UGC. Display presents it in useful shopping experiences. Amplify extends that content across retailer sites and other destinations where shoppers discover and buy products.
Bazaarvoice is built for brands and retailers. Brands can collect customer content, display it on their sites, and distribute it to retail partners. Retailers can collect native UGC, receive eligible content from brands, enrich product pages, engage suppliers, and improve shopping experiences.
Collecting UGC means inviting customers, community members, or creators to share reviews, ratings, questions, answers, photos, or videos. Displaying UGC presents that content on digital experiences. Syndicating UGC distributes eligible content to matched products across retail and brand websites.
Use an integrated UGC platform to automate review requests, accept submissions, moderate content, and publish approved reviews to the right product pages. Bazaarvoice connects these workflows, helping brands and retailers maintain fresh, trustworthy review coverage across large product catalogs.
Bazaarvoice supports product ratings, written reviews, questions and answers, customer photos, videos, and relevant social content. Brands and retailers can collect, moderate, display, analyze, and distribute supported UGC across connected shopping experiences and retail destinations.
Put authentic shopper proof to work
See what one connected content platform can do.