0:00 Joining today's webinar where you will get a front row seat to an exclusive reveal of our latest breakthrough solution, Bizarro Voice five. 0:08 This product solution is designed to transform your approach to brand and product performance. I'm Laura, director of product marketing for content and creator solutions. 0:19 I've been lucky enough to have been working on this product launch for nearly a year now and spending time with many customers like yourselves, learning about your pain points and how we may be able to solve a lot of them with this launch. 0:33 In today's webinar, we're kind of going through the background of why we built Bazaarvoice Vibe, what that means for you, the specific areas of pain we aim to solve. 0:44 And you'll even hear from Nasarg, former Affable cofounder, which is now a Bazaarvoice product, who has spearheaded the development of this product solution. 0:55 He'll give you an exclusive demo of the new solution so you can see Bazaarvoice five in action. Let's get into it. 1:04 It's no secret at this point that our digital and commerce ecosystem is social first. And that's not just social media. 1:13 That's reflective of the two way communication between brands and consumers that allows your consumers to tell brand stories through content across any channel they have access to, and that's a lot of channels as we know. 1:29 For brand marketing, the core of this is showing up with content that your consumers resonate with and connecting with the right consumers who will amplify your story. 1:40 Creators, from your next door neighbor to macro influencers, are already capitalizing on this two way communication we call the creator economy. 1:51 Over two hundred million content creators are in this ecosystem, and they're all trying to bring their authentic voice to social on behalf of brands and retailers, creating content that folds into a bigger brand narrative set by you. 2:08 These creators are driven to do this because they're competing to win their own slice of the four hundred and eighty billion dollar creator economy through brand partnerships. 2:18 Let that sit in for a little bit. Four hundred and eighty billion dollars. And by the time of this presentation, that probably is even higher. 2:28 As much as this is a great thing for brands, there are a lot of challenges that come with this new norm. For starters, brands don't have as much control over their story. 2:39 Go on other days of the encapsulated by that great line from Mad Men when Don Draper said to Peggy, if you don't like how people are talking about you, change the conversation. 2:50 It's just not that easy anymore. Consumers demand that brands tell an authentic story. Shopping experiences must reflect that. 3:00 And lastly, every aspect of your marketing funnel revolves around content. What's going to drive you the most return every time you invest in creation. 3:13 But most of all, developing a really strong winning brand strategy takes a lot of time. There is never enough content that connects with your consumers and your audience in the right way. 3:27 Shoppers demand compelling content across platforms. Social marketers struggle to curate engaging content, while brand marketers face budget constraints. 3:37 And that's not just limited to social and brand teams. Content and commerce teams struggle to figure out which content is going to perform the best on-site and then out of their channels. 3:48 Most of all, UGC can feel risky. We get that more than anyone. And managing influencers and creators at scale is just so time consuming to find that right piece of content that really truly aligns with your brand. 4:02 And doing all of this, working with all of these different teams and getting all this content to the right channels is very disconnected. The MarTech Slack stack has only gotten more complex with time, and many brands are using ten plus tools to manage their marketing efforts. 4:19 Once you have all the right content, it's not easy to consistently deliver content that converts everywhere. Building great shopping experiences is one thing, but you also need fresh and fun content in a consistent way. 4:34 Proving campaign ROI is really painful, if not impossible at times, or at least it feels that way. Those disconnected tools lead to fragmented reports. 4:44 Having the time and accurate data to pull together a success story is not always that easy. But there's no short of demands from upper leadership in showing that full picture in a full funnel way and proving that all the investment and time you put in was well worth the return. 5:05 This is everything we aim to solve with Bazaarvoice five, but let me turn it over to you. And you're more than welcome to say more than one letter, but which of these resonates with you the most? 5:17 Sound off in the comments as we continue, and we'll kind of adjust this back in q and a as well. Now for a collective sigh of relief. 5:27 Those pain points are what we aim to solve with Bazaarvoice five. We want to be able to create an automated content supply chain from content curation and creation to one click distribution so you can deliver a vibrant inspiring content mix that connects and converts everywhere. 5:50 Here's how it works. Imagine you have a product detail page that's getting a lot of traffic that lacks UGC affecting your overall conversion. 5:59 Vibe can automatically detect this gap using data and AI and suggest running a campaign to fill it. You approve, and we automatically activate a campaign that finds the right mix of everyday shoppers, loyalists, and creators to deliver the high quality content that you need. 6:16 Managing this content is simple. With Vibe, AI will help you tag products and images, and we ensure digital usage rights for any UGC you want to repurpose. 6:26 With just a few clicks, you can distribute this content across your social, commerce, and retail channels, including our extensive Bazaarvoice network of retailers. 6:36 And finally, you can quantify the impact of each piece of creator or content from top of funnel metrics like reach and engagement to bottom of funnel results like conversion and revenue. 6:48 You'll get full funnel insights to optimize your strategy. This is our vision with Bazaarvoice five, connecting product sampling and creator marketing for really, really highly effective high quality content to your social media management strategy, whether that is organic content or from these activations with everyday consumers or creators. 7:10 Connect all of that upper funnel engagement and awareness and content to your commerce strategy, whether that's on-site, on social, or in other channels. 7:21 And don't stop there. Syndicate it out to retailer. Make sure that you're driving the most conversion everywhere your shoppers are, all from one integrated hub. 7:33 Sounds pretty great. Right? Well, sourcing content always starts with the creator. As I mentioned at the beginning, sourcing content needs to start with people, and there are a lot of people who want to create that content. 7:47 So the first kind of area that we focus on, with Bazaarvoice five is our influencer community. These are your everyday shoppers who are really your powerful word-of-mouth marketers. 8:00 They help drive all of that volume that you really need, the reach of impressions, EMV, and they're really kind of your advocates for your brand at scale. 8:12 When you really need that high quality on brand content where you can control the narrative a little bit more in an authentic way and reach new audiences, you can also activate social creators who are much more experienced in creating high quality content and working with a brand through your brand brief. 8:33 Both of these communities hold tremendous amounts of value, so we want you to be able to mix and match campaigns as you see fit. Get the high volume of content and awareness you need, peppering in with on brand authentic content that not only reaches new audiences, but helps you connect with those audiences in a much more effective way. 8:54 All from Bazaarvoice five, as you can see in the center here, easily switch in between and mix and match campaigns so you can get the best of both worlds and have a very holistic content strategy. 9:06 Once you activate these communities, we make it very easy by auto product tagging all of this content for one click distribution as well as giving you automatic usage rights for our influencer community and making the usage rights experience much more easier and simple and including when content expires for your creator partnerships. 9:31 But the journey of a piece of content starts there. Once you have the piece of content, of course, like we mentioned, you need to drive that awareness. 9:41 Connect on social through affiliate creator and consumers just out there posting about your brand. Then drive down the funnel to consideration. 9:51 Inspire with brand owned shoppable posts and storefronts featuring creator everyday consumer content. We have many features such as like to buy that make this really easy for your brand to bring shopping experiences to social. 10:08 Then drive that conversion. Engage on-site shoppers with dynamic galleries that convert from home page to product pages featuring the same content that caught their interest. 10:20 And, of course, purchase. Drive actual tangible revenue with PDP galleries showcasing creator, social UGC, and ratings and reviews from your campaign. 10:32 The Starry Voice vibe focuses on the entire funnel. And we don't just focus on it. We help you report on it. So from one place, you can see the impact of a piece of content or a creator partnership from the very top to the very bottom. 10:47 Now that all sounds great. Let me prove it to you with a live demo from my counterpart, Nasarg. Bazaarwise Vibe is an integrated content solution that helps you source content from multiple different communities. 11:02 It can help you source content from everyday shoppers that are part of our influencer community, or it can also help you source content from influencers like nano, micro, and macro influencers. 11:15 Once you set up a creator campaign within Vibe, you can connect your product catalog to decide which products you would like to seed to these creators. 11:24 You can define the deliverables that you expect these creators to create content across Instagram, TikTok, and YouTube. You can also request for TikTok's Spark Ads authorization to push paid media spend behind this content. 11:38 You can define affiliate settings in terms of what is the percentage discount code and the kind of commission these creators would receive, as well as content rights to make sure you can distribute this content to different places. 11:52 Vibe has an AI creator search built in, which lets you search for creators based on just a text prompt as well as an image to help you find the most relevant creators. 12:05 Vibe has one of the largest creator databases of over sixteen and a half million vetted and verified creators. 12:13 This is across Instagram, YouTube, and TikTok, and Vibe also has a database of creators in our Influenster Pro community. 12:22 These are up and coming nano influencers who are very cost effective and create great content. Once we add these creators to a campaign, we can start reaching out to these creators. 12:35 As they create content, all of that is tracked within Vybe. If you were to run a sampling campaign with us and these creators are writing reviews about the products they're receiving, all of those reviews are also tracked within Vybe along with any social content that these everyday shoppers are are creating. 12:54 So you can truly create source content from everyday shoppers as well as influencers in one place. Once this content is sourced, Vibe makes it shoppable. 13:04 Because you connected your product catalog rights are also automatically approved. 13:18 For your creator campaigns, you can request these rights and then reuse this content. Once the content is rights requested and product tagged, you can actually distribute this content across various consumer touch points. 13:32 This content can be pushed to social media. It can be distributed to on-site galleries, and it can be distributed to Bazaarvoice's network of retailers. 13:42 Here are some examples. If you were to distribute this on a website, as a consumer, I'm looking at social proof on your website, and this could be video content powered by bizarre voice showing up on your website with the product tag in it. 13:56 If you're distributing to our retail partners, your UGC will show up along with the product imagery on a PDP on, let's say, for example, target dot com. 14:07 Once this content is distributed, Vybe allows you to measure the true impact of this content. It tracks the impressions on social media. 14:15 It tracks the click visits back to your website, and it tracks any attribution to the content showing up in the galleries before any purchase is made. 14:25 Vibe offers attribution at the content level, the creator level, at a campaign level, and across all the campaigns. 14:35 And you can see that we have all the relevant metrics required in terms of the top of the funnel reach, middle of the funnel site visits, and bottom of the funnel revenue across affiliate and on-site revenue. 14:50 To summarize, Vibe is an integrated content solution that helps you source content from multiple different communities, amplify the reach of this content to different consumer touchpoints, and optimize the true impact of your content strategy, all in one place. 15:06 Thank you, Nasar. I hope everyone was very excited by that demo and got a live view of everything we spoke about before. To recap, Bazaarvoice Vibe integrates all of your creator content and social shopping needs with one vibrant solution. 15:24 That's product sampling, collecting content from everyday consumers, driving that really powerful word-of-mouth marketing on behalf of your brand. 15:33 Social commerce, bringing that content and connecting it to commerce experiences, whether that be on social or on-site or at retail. 15:43 And creator marketing, partner with strategic, skilled social creators to create high quality on brand content that still is authentic and connects. 15:55 Ultimately, we want to work with you to build a vibe that's unmistakably yours. Thank you, everyone. I will pause here and turn it over for questions. 16:05 I hope everyone got a lot out of this presentation today. I'm excited to hear what you thought and answer any questions you might have today. Questions here in the chat that I'm gonna go ahead and address, in no particular order. 16:19 So, Steve, you asked a really awesome question that's super important. It's it's really great that the platform does all of these things and we're really excited about it, but how valuable is it, unless you have a big audience? 16:31 So, this is a really, really good question. So you heard from Nasarg. We actually had a audience or a creator pool of everyday consumers and actual social professional creators of over twenty one million. 16:45 So I'll talk a little bit about how we break that down. Our searchable database, is nearly five million creators. 16:53 So that means there's five million creators with complete profiles ready to be pulled up in search right now. Then when you combine that with the nine point two million influencer community members, which is our everyday consumer, community that also has our vetted creators as well, You get to about sixteen point five million creators that are readily available in Vibe. 17:17 Now with our affable platform that we're integrating into Vibe, we have about seven million creators who are indexed. And so when we look at what we're regularly processing week by week, that means they have creator accounts, we're vetting, and we're verifying that you can actually use them and you can actually partner with them. 17:38 This they can be moved over to the searchable category. So that actually grows. And so we have almost twelve million creators when you add that all up, index for Vibe plus our nine point two, and that's how you get to that twenty one million plus number. 17:54 So that's a lot of numbers I threw at you, but I think the best part about Vybe is that we don't just pull in every single creator who has a creator account and just say, hey. 18:05 They're part of our database, and you can use them today. We actually go through we vet these creators. We vet these consumers. We make sure that they're going to be highly valuable and that when you reach out to them, they're more likely to answer. 18:17 And you'll see within the buy platform, we have a verified mark. So we've actually gone through and seen, okay, they have a minimum engagement metric. They have a minimum following count. 18:27 We'll say they are BizarVoice verified. So we actually take that added step on behalf of our customers. So it makes your creator search a lot easier when you're partnering. 18:40 Another question we got, will you have any data integrations available with Vybe's full funnel reporting? We actually get this question a lot. 18:48 So at launch right now, we're focused heavily on the revenue attribution and social impressions, everything from reach to revenue based off of third party platforms, so our social platforms, your brand dot com retailer sites. 19:07 This quarter, our product team is actually investing in the major data integration platforms like Adobe and Tableau. So we'll actually be integrating with them so you can integrate everything from Vibe into your personal database to make it even easier. 19:23 This is probably one of the most requested features that we've gotten from our customers. So if you have a platform or a data integration that you would like to send off in the comments, that'll be really useful for us. 19:34 The most we hear is Tableau and Adobe. For ingesting and amplifying content, do we support all video types? 19:44 So video is another one that a lot of folks are interested in. So we are actually kicking off an initiative this quarter to focus very heavily on what are the most important video capabilities we should invest in for our customers. 20:00 Today, we do support video. We support TikTok. YouTube is coming within the next, few weeks, and that includes ingesting your content from those social platforms. 20:11 You can also upload content. So say you have content in house you've created, but you want it into your platform and you wanna be able to action that content, we allow for that as well. 20:21 And then we also allow for amplifying that content. So if it's your own dot com, we do support video galleries. Right now, very heavily focused on making them shoppable and product tagging, but we're investing a lot of different areas like picture and picture, hover over for products, things like that. 20:40 So we're doing a lot of discovery. If you're interested in sharing your feedback and where we should invest and what's most important to you, please do reach out to us. We would love to hear from you. 20:50 Beyond that, we also are really focused on video at retail. So through our visual syndication network, we partner with retailers like Target, Walmart, etcetera. 21:00 We have nine active retailers today, and and then that's growing, in different regions. And so as soon as a retailer supports video, we are on the cutting edge of making sure that we're sending all of your video content to those retailers as well. 21:16 This is a good question. Is Vibe just another feature included with Bazaarvoice or separate cost or program? So it is a separate cost or program than Bazaarvoice ratings and reviews. 21:24 So if you're a ratings and reviews customer, Vibe is a separate, subscription purchase. And you can either invest in all of Vibe, which includes creator marketing, social commerce, social media management, visual syndication, product sampling, everything integrated into one platform. 21:42 We also offer entry point solutions. So if you're all set in one area, but you really wanna kinda test the orders with social media management or maybe creator marketing, we can work with you to make sure that we're setting you up with the right package. 21:55 So we have a lot of entry points available. It's not like you have to purchase the entire Vybe solution if that's not where your organization is is ready for it just yet. 22:08 How do you know whether a campaign is worth launching? You get r in the web. Yep. That's a really, really good question. So I think, Robert, you're probably referring to creator marketing campaigns. 22:19 And so in that instance, you can set your budget up front with the creators. So a lot of times when we work with, partners for creator marketing, you typically have a budget in advance, and then we'll match you with the best creators who can fit that budget. 22:36 So we have creators from nano influencers up to macro influencers in our database. And, really, that's typically where your budget gets a little bit tweaked, based on the number of followers and maybe your engagement rate they have. 22:50 So you can set your budget upfront, and that makes it a lot easier to match it with creators. We also offer managed services. So we have an in house influencer marketing team who has collectively, like, over fifty years of experience running influencer campaigns. 23:06 So if, you know, you're like, I don't even know where to start. I just want someone to help me build my strategy and then run my campaigns for me, but I still wanna be able to access all of that content. 23:16 You can hire our managed services as well, and they can advise you on that. So they would only reach out to creators who they know are gonna fit within your budget. And we do allow for free gifting campaigns as well. 23:27 So, we have free gifting campaigns both with creators, so our, you know, the ones we partner with and they're typically paid, but we can send products out to them for the hope of them sharing on their channels for PR campaigns. 23:42 We also run sampling campaigns within Vibe, and that's one of that makes up that twenty one million, number for our database. And that's powered by our Influenster community. 23:53 So if you're not familiar with Influenster, it's a consumer facing product reviews app, that you can download today if you have not already. 24:01 It's really fun, and it's an organic place. People can just share content, write reviews, add photos, just share about products that are they're loving. 24:11 So it's definitely a product enthusiast community. But through that, we actually run sampling campaigns. So where we'll ship products or you can ship products to them, and then exchange for reviews or social content, for no payment at all. 24:27 So that's actually kind of our bread and butter and where a lot of Bazaarvoice vibe was was born from. And then we've expanded a lot into the creator marketing space in the last year with the acquisition of Affable. 24:39 If there's no prereq excuse me. There's no prereq for Vibe. You do not need to have bb ratings and reviews. You don't have to have any of our other product or services. 24:51 You can purchase everything separately. So and like I said before, you can even purchase kind of entry points into Vibe if perhaps right now you're just ready for creator marketing and not something else. 25:01 And we do not require bb Pixel for it to work. We do recommend Pixel because we could help you a lot more with your revenue attribution and that full funnel reporting. 25:12 We also have Google Analytics integrations for those who have direct to consumer sites. So the pixel is not our only requirement for revenue attribution. 25:22 We'll work with you at onboarding and implementation to make sure that we have it. Let me see if I missed any. 25:31 Oh, the minimum number of engagement and followers to be verified. So this definitely varies. In our Influenster Pro community, essentially, what we do today is we vet Influenster members and see, hey. 25:46 Do they have what we would consider to be a creator level, account? Are they connected? And do they have a minimum of two thousand followers on their connected social account? 25:58 Right now, we're we're do starting this in our beta program with Instagram, and we hope to expand to TikTok, YouTube, etcetera, but those followers would definitely change on the other platforms. 26:08 And they have to have a minimum of a two percent engagement rate or higher on their Instagram account. The best thing about these pro members who are verified are they're more likely to receive product in exchange or sorry, to post on social in exchange for a free product versus payment. 26:26 So that kind of goes back to the other question Samantha had about free gifting campaigns. If you're really focused on creator marketing, you want that high quality content, you wanna reach people with a certain level of an account, account, but you don't necessarily want it to be all paid partnerships, that's where Influencer Pro really comes into play. 26:43 And that is not a paid offering. That's available within the creator marketing, subscription package. Really good questions, everyone. Thank you so much. 26:57 I think I might have addressed everything, but if anyone has follow-up questions following this presentation, please don't hesitate to reach out. We'll also share out this presentation and make sure that everybody has access to it. 27:07 But we're really excited about the launch of Vibe. We're only just getting started, and there's a lot to come on our road map. So we love to hear from all of you of what was most exciting about this presentation, what you're most excited about with Vibe, and where do you want us what where do you want to see us invest in the future, so we can make this product even better for all of you. 27:30 Alright. Thank you everyone for coming. Hope you have a great rest of your day.
