The state of e-commerce contextualization

While most organizations consider themselves effective when it comes to hyper-personalization and onsite journey optimization, our research shows that there’s still significant room for improvement.

80% of retailers feel that customers often appreciate personalized touches, with an additional 7% reporting a ‘significant positive impact.’ Only 21% of retailers feel that they create contextualized experiences. Contextualization, the act of delivering perfectly timed, intelligently tailored shopping experiences that delight both known and anonymous shoppers, is proven to make an impact. However, delivering 1:1 experiences at scale continues to be a challenge for e-commerce companies. This report dives into how top retailers are redefining customer experiences with cutting-edge contextualization strategies. Stay ahead of the curve and unlock insights to transform your digital journey. Download to learn: - Key strategies leading retailers are using to drive personalized shopping experiences at scale. - The latest trends shaping the future of contextualization in e-commerce. - How to deliver meaningful customer experiences without relying on personally identifiable information. - Actionable recommendations to implement contextualization across your digital touchpoints. - Why contextualization is the next evolution of personalization—and how to stay ahead.