0:00 Hello. Good morning, everyone. Or I guess from Germany as well as Bellingham. Good afternoon. Good evening. Good to see everyone. Thanks everyone for making time. 0:10 I know it's ten o'clock on the dot for me and Austin, but we'll give it a few minutes before we get started. If you haven't checked out the chat feature, there's a nice prompt that we have. 0:20 Just feel free to introduce yourself in the chat. Tell us where you're joining from, and we'll get started in a few minutes. Awesome. Well, good morning, good afternoon, good evening. Seems like we have people all cost to go. 0:30 So thank you all for making time to join me. For the next forty five minutes to an hour or so, as I'm, you know, know, introducing myself, feel free to continue messaging and chat where you're from. 0:40 We love to see where everyone is dialed in from. But super excited to chat today about what you see on the screen, which is the AI first PDP, how we together, BizarVoice and you as brands and retailers, can help drive revenue with content that wins in this world of AI. 0:57 Hopefully, AI is something that you talk about regularly in your professional and personal lives. But if not, we'll talk about it today, and, hopefully, you can take some insights back to your team of how Bazaarvoice is focusing on this space in AI and how UGC, which is user generated content, will help you win in this world. 1:15 So thank you again for joining. Before we dive into it, we'd love just to, you know, introduce myself. And so my name is Bhavik Kadecha. I am a senior manager at Bizarro Voice for our solutions consulting team. 1:26 So you may have been on a call with someone from my team. Think of us as the technical and strategic expertise, when we are on your account or when we're looking at different solutions. 1:36 And so I'm super excited to chat today about the AI world, about PDPs, about Bazaarvoice. And, hopefully, by the end of the day or the end of the session, you'll be able to take some things back. 1:47 A few different things we'll share today. We have a few polls throughout to get your insights, as well as a few different learnings across our research that we've done. 1:55 And, of course, we'd love to hear from you at the end for with the small q and a. So please keep your questions to the end. I'll definitely address them. And if not, I can send a follow-up. 2:03 And for those worried or may have to drop off or weren't able to attend, we will send a recording and a copy of this deck after. So don't feel like you have to take screenshots or anything. 2:12 You will get the deck after this. Awesome. So I'm sure all of you know commerce is changing, you know, when we look at the different areas. 2:20 Since I think, in two thousand twenty, I had seen an emarketer, a research that said each of our consumers go through seven different digital touch points for them to convert in commerce. 2:32 So think about that in our lives. Right? Whether that's on TikTok, on Instagram, whether that's an email that says, hey. You forgot this item in your cart. Right? Or if it's just a text message that says your item is about to be shipped. 2:44 All those different touch points continue to grow. Right? So this was five years ago when I read the number was seven. I haven't checked what it is now, but I'm assuming it is quite large. 2:53 But the issue that all of us as brands and retailers face is that customer journey is always evolving. And you'll see this this text highlight in the middle. 3:01 The researcher has said that this is a two hundred fifty billion dollar challenge that we have. So if we, as brands and retailers, can figure out how to tackle this consumer journey and ensure that our consumers get the most seamless approach, get the easy, add to cart, get a nice full experience, that could increase all of our revenue by almost two hundred fifty billion. 3:25 Right? So it's an untapped market where, hopefully, today, we'll give some different insights and different strategies on how you as brands and retailers can tap into this, you know, unsolved challenge of figuring out what the best way to ensure that our consumers have a seamless consumer journey. 3:42 So before I dive into agenda, a little bit about bizarre voice, wanted to share a poll with all of you. And so I'll put it up in front, and in a few seconds, you'll be able to vote, yourself. 3:51 But we'd love to hear from you guys, which factor do you believe has the greatest impact on conversion rates on your PDBs? And so that's a question for you based on your own website, based on your own company. 4:03 Which one of these four options do you feel has the biggest impact on your PDP? Awesome. So we see looks like the majority of people voted for trust signals, so reviews or ratings. 4:14 A close second is gonna be the visual appeal, images and videos. And then third is informative content, so description specs, and then user engagement and q and a in chat. 4:24 Awesome. So the funny thing or the nice thing is there is no wrong answer. And so why I say that is a lot that everyone say range in reviews, and I think you'll notice from the screen. 4:34 This will all go in a little bit of, pitch mode. So, my marketing team would be mad if I didn't do a little bit of a pitch of BizarVoice, but I promise these next two slides will be it, and then we'll get into more of the content. 4:44 But why I say there's no wrong answer is because Bazaarvoice, its goal over the last twenty years has to hit has been to hit each of these different paths in the consumer journey. 4:54 So see on the left, and we call this our Candyland slide. If you kid played Candyland as a kid, you'll see you have a start here button, and then it goes to the check mark. It might have been like chutes and ladder as well. 5:03 It looks very familiar. But twenty years ago, we started as a ratings or reviews company. And so I'm glad a majority of you, twenty two people said that ratings or reviews plays a huge impact on your PDP. 5:13 But, again, that now is a necessity. And so as you continue on this journey through various different acquisitions we made, we've expanded our offerings as well. 5:21 So not only are we a ratings and news company, we have almost thirteen thousand or thirteen thousand plus brands and retailers in our network. But now we're focusing on that full consumer journey or that shopper journey. 5:32 And so as you continue on this, path to the right, you'll see questions and answers. And so that was probably what got the least amount of votes, but that is the ability to have q and a on your site so consumers can ask those questions. 5:43 And then content activation, that was through our acquisition of Influencer. That's a community of almost ten million members or ten million members plus now, where we can send specific products to them for an exchange for review or social content. 5:55 So we can get very hyper targeted when we wanna figure out how to get your new product out there and get people to write a review. Then as we continue down the line, again, these are through acquisitions. 6:04 Contextual commerce was through our acquisition of Granify. And so this is for us to place timely contextual messages. Think of, you know, this item is almost out of stock or fifty other people have this in their cart. 6:16 Right? Very contextualized messages, not based on any privacy data, but just based on behavioral patterns to figure out what messages to send up to your consumers to help them convert. 6:26 And, of course, we don't always send out messages. Right? Sometimes a consumer like me, I know what I want. I'm gonna put it in the cart. I'm gonna purchase it. I don't need a a pop up or a message to help me convert. 6:36 And then social commerce, that was through our acquisition of Curulate. Social commerce and a few of our other solutions are now pack packaged into a solution called Bazaarvoice Vibe. 6:45 You may have heard of it. I love the name, but if you haven't, just Google Bazaarvoice Vibe, and you'll get a lot of information. But social commerce is a world where now we take social content from Instagram, TikTok, Facebook, YouTube, any social channel that's important to you, and we make sure that content doesn't live and die on social. 7:01 It instantly again shows up on your website, and now I'll show an example later today of this content is also showing up on major retailers like Target, Kohl's, Lowe's. 7:10 And so it's awesome to see now, you know, range of reviews is our bread and butter, and now we're going into the social commerce space. Now on the bottom, this is what basically keeps, everything flowing. 7:20 So things like authenticity and moderation. We are huge around our pillars of authenticity, and so every review is checked from both human and AI moderators as well as we check for things like IP address, and from an authenticity perspective. 7:33 And in syndication, for those of you that, you know, share out to retail, Target, Walmart, like I mentioned, almost two thousand plus retailers, we're able to take that one review and make it fifty, sixty, seventy reviews across those retailers. 7:46 And, of course, the way to optimize everything is through our insights and reporting. And so, of course, if any of these are of interest to you, at the end, we'll show a link where you can, submit your email, and we can share more about this. 7:57 One more slide, like I mentioned, in our pitch mode, and then I'll I'll definitely get into more of that content. But how is this a a a possibility for us? And so we have three pillars when it comes to bizarre voice. 8:07 One is content, and you'll see some cool stats on the bottom. Through our pixel and through all the different brands and retailers like yourself where Bizarvoice is present, we support almost two point five billion monthly shoppers. 8:17 So that's shoppers that are buying your product, interacting with reviews, interacting with your social content, and and ultimately making that purchase. The second, I mentioned this stat earlier, but the context. 8:28 Right? Each of you, if you're a customer, thank you for your partnership. If you're not, we'd love to chat more. But this is where we have thirteen thousand brands and retailers that share this content and are able to take that, again, one review or one TikTok video and share it to multiple different destinations. 8:43 And then lastly, our community. Right? I talked a little about hyper targeting. This is where we have the ability to tap into nine million everyday shoppers and about thirteen other thirteen million other influences and creators that we can get that content for to, again, fuel your website, fuel these retailer destinations. 9:01 So, again, like I mentioned, we just wanna talk a little about Bazaarvoice if you're new to it. If you're not, hopefully, you learn something new. But now let's get more into the actual topic for today. 9:10 And so as the title mentioned in the very beginning, we're gonna talk a lot about the rich PDP and how it impacts the entire shopper journey. 9:18 And so this is gonna serve as our agenda slide. A lot of you may have heard this, that the marketing funnel is dead. Right? No one really cares about awareness all the way down to being a champion. 9:28 I would disagree with that, and I've done a lot of talks like this before. And what I would say is it's not dead. It's not it's still alive, but it's just not linear anymore. And so a consumer, like I mentioned, those seven digital touch points, they don't just start somewhere maybe on a Google search and then get to your website and then buy a product. 9:44 Right? We're all consumers. We can all relate to this. We might start on TikTok or Instagram when we're scrolling mindlessly as I did last night. And so we're gonna find maybe a a video that we like. 9:54 We're gonna look at that product. We're gonna go on the Instagram or the TikTok of that profile. We might get to the PDP. We might get to Walmart. We might get somewhere. 10:02 Or Or we get an email and we're just, you know, scrolling through our email and we see an offer for twenty percent off. Right? And so that shopper journey is always in and out. You might start somewhere and then end up somewhere or you might forget in your cart, got distracted, the front door rang, doorbell rang, and then you come back. 10:17 Right? So that marketing journey is still there, but it's so not linear. Right? It goes all over the place. And so, hopefully, we'll try to tackle all the different areas in that marketing journey or that shopper journey through these four different pillars. 10:30 So we'll start at the very top, which is discovery. And so this is gonna be a focus on a lot of us, you know, and we'll see in a few stats later on is a lot of us still focus on SEO, which is great. 10:40 Right? When we look at Google, we look at Bing and these search engines, a lot of us as consumers start there. But now we go into this space of geo, right, which is the generative AI or generative engine optimization. 10:51 Right? The ChatGPTs, the Geminis, so many different solutions out there. How can we capitalize and make sure we are servicing content up for those? So we'll talk a little about that discovery phase. 11:01 And then we'll go into the consideration phase, which is, of course, our competition. Right? A brand, a retailer. As you start to build your awareness, consumers are then gonna eventually come and consider your product versus the competitors, look at price, look at reviews, look at social content. 11:16 And so we'll talk a little bit how AI plays a part in the consideration phase. And then I think what we all care about the most is that purchase phase. Right? When can we get that consumer to convert? 11:26 And so we'll look at different ways we can engage, and have a more engaging user experience so that then consumer wants to purchase that product and has a great experience. 11:36 And then last but not least, I think this is a goal for all of us, in the consumer world is how can we create champions. Right? Talked a little about earlier about the the sampling community and those nine million consumers. 11:46 That, of course, is the easy way to build champions, but we wanna make sure you guys can get that organic growth. Right? So when a consumer does come to your website, they look at reviews, they look at social content. 11:55 They ultimately then become a champion and share their product or share their experience with other consumers. So let's dive in into our first phase, which is the discover phase. 12:06 Right? This is how we want to optimize our search. Right? Well, I talked a little about, you know, we wanna focus on that SEO perspective, but now we also wanna go into that geo, which is that generative, optimization perspective. 12:19 Right? How can we ensure that our PDPs, our websites are set up for success in that discovery phase? So when a consumer does come there, they are set up for success. 12:29 Now where it all begins, we did a research, and so a lot of different, research points you'll see here is from our shopper experience index. That is actually a yearly survey we do for those influencer members, that nine million or ten million member community now, where we ask them different questions about their shopper journey. 12:44 Right? What channels do they care about? What do they care about when they're looking at reviews, when they're looking at social content? And so this is a great way each year where you can keep a tab on how consumers are shifting their consumer journey. 12:56 And so this I think we're on volume eighteen now, and so we'll send a link afterwards if any of you are interested in our full, experience index. But, we had asked consumers, what is the main channel you typically start your shopping journey with? 13:09 Hopefully, the results aren't that surprising. Right? Almost thirty percent, one in three people said online searches. And then when you add online retailers and marketplace, that's almost two thirds. 13:18 Right? We're at sixty sixty percent. That hopefully is not surprising, but what is actually surprising is those buckets on the left, that remaining one third. 13:27 If you maybe asked this question probably ten, fifteen years ago, definitely pre COVID, it was a lot of physical stores. Right? Our research showed that many individuals still wanted to go into a JCPenney or Kohl's and try on the clothes and have that shopping experience. 13:39 But now that physical store bucket continues to get smaller and smaller, and now you'll see things like mobile apps, social media, brand website. Right? So what's interesting is a lot of people are now shifting their focus to social, especially the younger generations. 13:52 They're focusing on buying on Instagram or buying on TikTok. The last stat I'll leave you with is, though, when you bucket up everything that accumulates online, that is almost eighty five and ninety percent. 14:03 Right? All of that on the right except the physical stores is gonna be online search, online content. And so that is why your PDP is gonna be very important when it comes to figuring out how to address SEO, geo, all those different ways that consumers come to your website through these various different channels. 14:21 So, hopefully, that gives you kind of a basis of what we talk about when we go from a discovery phase. Now I think this is probably one of the most important slides that I have in my presentation, which is figuring out what these geo which I'll keep using geo, which basically those are the generative engine optimizations. 14:36 So think again, CHAT, GPT, Gemini, individuals that go into those different areas to search for products. So this is where from our research in a code, this is an ever changing platform. 14:46 Right? And so, you know, in future webinars, I may have, you know, different stats to share here. When we look at what the current state is, these generative engines favor content that is rich in brand signals. 14:58 So you may ask what does that mean? That means a few different things. Right? That means that it could be high quality user generated content. So that could be reviews, ratings, very brand specific language. 15:09 And so that, again, is from your consumers that are gonna share content about your specific products. That could also be influencer or creator content. So I mentioned we have you know, can tap into all those different creators. 15:20 And so we wanna ensure that that content is authentic and those creators are talking about your brand. It's not just an ad. It's not just something that's, you know, bought media value. 15:29 And then the third is gonna be those, you know, product claims or proprietary processes. So think as you have various products, you know, this is where SEO comes into play as well. Right? 15:38 Through our insights, we can talk about different keywords or different areas that consumers are using when they write a review about your product. And so you wanna service those up because, you know, if it is a coffee product, you wanna make sure that you're talking about cold press. 15:50 Right? Or if it's, more in the pharma space, you wanna talk about how it's clinically proven. Right? So these are just some examples. But these are different areas that, again, are gonna help with these brand signals that these search engines are looking for. 16:01 And then last but not least is gonna be that q and a content. Q q and a content, you know, sometimes some of you may think that's not as important, but think of all the customer support requests you get, from your consumers. 16:11 Maybe asking about questions that either might be rudimentary or on FAQ page already or already are in your reviews. And so you can you have the ability to service up this QA content to ensure that these search engines and these search optimization tools are able to find those. 16:26 Now I talked a little bit about the the what. Well, let's focus on the right about how all these different brand signals will help. And so, again, I like I mentioned, this is probably, you know, the heavy hitter slide here because it talks a lot about, like, what to focus on and then the how behind it. 16:40 And so one is gonna be that boosting visibility. Right? And so we talk about raising reviews. Like I mentioned, now that is a table stake. Like, everyone needs rating reviews on your product. 16:49 And so you want to make sure that you're boosting your visibility across your different owned websites to ensure that you have a presence when it comes to ratings and reviews. 16:58 And, of course, that ties into how you build trust. Right? We talked a lot about or I talked a little bit about authenticity in the beginning. And so you want to ensure that your consumer feedback is authentic. 17:08 We'll talk a little bit later about our authentic trust mark, but that's the ability to now showcase that you are using Bazaarvoice, which is a trusted provider for ratings and reviews and social content on your website, and so consumers actually value that when they go to your website. 17:22 And then third is gonna be that personalized recommendations. I'm sure you guys use ChatGPT or Gemini in your professional and personal lives. As you continue to work with it I know Gemini has the aspect of gems. 17:32 As you continue to work with it, it kinda learns from your specific recommendations as well. Right? And so as you continue to use it, continue to have different searches, it knows, you know, what you care about. 17:42 It knows your background. It knows what you do as from a work perspective. Right? And so that, again, is gonna continue building your profile and your consumer's profile when they're using these tools. 17:52 And then fourth, this is a huge part of our own AI, insights at Bazaarvoice, and that's ability to look at sentiment. Right? And so, of course, these generative engines are gonna look at sentiment. 18:02 They are gonna focus on things that you as a person or as a consumer are looking at. And so we also help service up those on our back end when we look at different products from a sentiment perspective. 18:11 And this ties into that fifth, last but not least is, again, the insights perspective. Right? AI is gonna have its own engine on the back end from a insights perspective and so do we, and so we wanna try and figure out what that balance is of things that these different geo and SEO tools care about, but then also what you as a consumer care about from that perspective. 18:30 So we talked about the what. We talked about the how from a a discovery perspective. Now let's talk a little bit about of, the why or the how. 18:40 How are you gonna be able to do this and what you can do? And so a few different tools up here, these are supposed to be videos in the deck. I'll share, there's a lot of examples of what these are. 18:50 But these are different ways that using Bazaarvoice, you can help bolster your PDP and ensure that from an AI perspective, you're able to get your content prioritized. 18:59 So from the left, one is gonna be our review coach, and I'll show an example in a bit, of one of our brands that uses this. But think about when you're writing a review for a product that is sometimes hard to review. 19:10 The example we like to use is mayonnaise. You know, I'm sure all of us use mayonnaise in our sandwiches and whatnot. But if you were to ask to write a review, what would you really write about? 19:18 Right? And so one area where you want to help bolster your PDP and get new review content is our review code. So that's not gonna be say that this product was good or say that you really like the taste, but it's gonna focus more on categories that the consumer should focus on. 19:32 And so for, mayonnaise, for example, we'll talk about, you know maybe talk about the taste or the texture or the price, right, or the usability. Right? What did you use it on? 19:41 And so these different, aspects powered by, again, AI is gonna help based on your category, help consumers write better reviews for your products. 19:49 The second and third are gonna be around our visual solutions. And so especially for those members where they're writing reviews for an exchange for a sample, we'll have AI on the back end that will look at that media that they're uploading and let them know that, hey. 20:01 This is not a good piece of content that you wanna share. The video is not working here, but for that second example, you know, it's a tooling box. Someone took a picture of the box. Right? 20:11 And so that's not really gonna help from a review perspective. And so our AI will say, hey. How about you, you know, open the box and take a picture of the actual product? And so that ties into that UGC coaching as well. 20:20 So when we look at, individuals that are going to write or maybe post on Instagram or TikTok, we wanna ensure that when they are posting it, they're focusing on things. Right? 20:28 Maybe it's a a beauty product, so we're gonna be like, make sure you take a selfie with the the product used. Right? Or when it's a a coffee product, make sure you put it on your kitchen table and next to a coffee glass. 20:38 Right? So based on your different categories, we'll be able to surface up those different techniques and this different coaching. And then last but not least, our inspiration. 20:46 So I mentioned that influencer community. If you haven't heard about it, go to influencer dot com or get the influencer app. Honestly, my recommendation to that is you get free stuff. 20:55 We'll take, you know, some information on you, but you can sign up for free stuff. I have a a coworker on my team that that recently got a lot a lot of nice perfume beauty products. I wasn't so lucky. 21:05 But just based on your profile and your different demographics, you'll be able to get a lot of free content in exchange for simple things like a review or a social post. And so one thing about our influencer communities, we have inspiration based on AI again. 21:16 So if in this case, you see a picture of a laptop. So it's gonna you know, if you are maybe reviewing an electronic product, it's gonna gonna give you different inspirations of what to post, what to talk about, and what to share. 21:26 And so, again, you're not alone when you're writing this content. We wanna ensure that AI is providing you the best content for you to make sure and surface up the right materials. 21:35 And then last but not least, I talked a lot about authenticity, but one aspect that, again, is a differentiator of BizarroVoice is that we've introduced our trust multiplier or our trust mark. 21:44 And so now on a lot of brands that you probably shop at or your own brand, if you're a BizarroVoice customer, you now have the ability to service up this authentic reviews stamp or trust mark from Bazaarvoice. And so we'll have a nice hover option there. 21:57 But the idea is that, you know, when you look at these brand signals, we look at what individuals trust as consumers and well as search engines. We want content that is trusted. 22:06 And so like I mentioned, we go through authenticity. We go through moderation checks. And so one thing that, you know, want to bring full circle is that authenticity is ever more important as we continue in this world of AI. 22:16 And so you wanna ensure that the content that you're putting on your website is provided and collected and displayed by a trusted partner like this. Awesome. 22:25 So before I jump into consideration, one step that I do wanna share that always, you know, I think is a a great to take back to your teams is fifty five percent of shoppers are unlikely to buy a product without user generated content. 22:37 So when you think about that discovery phase and all the way to the champion phase, imagine this. Right? And again, it doesn't matter if you're using Bazaarvoice or competitor. My goal here is, like, you want to have some sort of UGC strategy when it comes to your PDP. 22:50 Of course, we'd all love to you to be Bazaarvoice partners, but think about this from a loss aversion perspective. Right? Imagine losing half of your shoppers because you didn't have reviews on your product or because you didn't have social content. 23:00 So one thing just to think about is fifty five percent of shoppers will unlikely buy a product without content. So something just think about bringing back to your teams as you continue to think about your UGC strategy from a holistic perspective. 23:12 Awesome. So now let's go into that second phase, which is going to be consideration. Right? We've talked about discovery where individuals are looking at the PDP. 23:21 They're looking on the geo searches, the SEO searches, trying to figure out what product to use, And now they're gonna come into that consideration phase. And so, again, we did a lot of research here, and so we looked at all the different types of content that shoppers are looking for. 23:34 And so you'll see eleven different aspects here, all the way from price, to then ratings and reviews, to product demonstrations. 23:43 What's awesome here, and, again, this is across UGC, is that seven out of these eleven are tied to user generated content. So, again, going back to that that stat about fifty five percent. 23:53 In store and online, you'll see the blue and green are very close to each other, but consumers care about UGC, at least in this case, seventy to eighty percent of the time. 24:01 Right? I think all of them except probably four in this case are not, but, again, they tie into that full journey. Right? And so you'll see, like, things like product ratings, expert reviews, look at shopper photos of the product. 24:13 And then even on the very bottom on the way to the right is gonna be those visual reviews or those professional photos. Right? So that's, again, just a key in that when you focus on what you wanna show on your PDP, it it is gonna be something around UGC. 24:25 And so that's gonna be able to give you a little bit more context of why it's so important when we talk about all these different aspects. Now we did additional research in terms of details on what they actually care about when they view this content. 24:39 Right? And so, some cool stats here just to think about. Like I mentioned, maybe twenty years ago or fifteen years ago, this was probably flipped. But now you look at about seventy percent of consumers are likely to buy because of online content versus in store displays. 24:53 Now that doesn't mean in store displays are not effective, but when we look at a lot of, you know, Gen Zers and those, you know, in Gen Alpha that are shopping now more on their phone or online, they are gonna focus on the easiest way to see UGC when they're looking on their phones. 25:07 And, of course, you know, as we look into less of that in store and more of that online, they are gonna look at product reviews over speaking to store associates. Right? They want the fastest way to buy your product and the fastest way to ingest information. 25:20 And then third is gonna be, you know, sixty two percent prefer videos over static posts and text. We recently launched the ability to submit videos directly onto Bazaarvoice, so that's just something cool to think about if you want to bolster your strategy from a video perspective. 25:34 And the last sometimes gets overseen, which is the research online before buying in a physical store. At Bazaarvoice, we call it our robo multiplier, which is basically research online, buy offline. 25:44 A lot of consumers, including myself, right, we still want that store experience. We'll go when we get to the store, we either look on the app or research beforehand, and then we'll go to a local best buyer, local Lowe's and buy that product. 25:55 Right? And so when we you know, in some industries like electronics, that robo multiplier can almost be about three to four x, which means for every dollar you make in store, you're gonna make about three or four x for those that research online before buying that product. 26:08 So it's just important again to make sure your PDPs, make sure your apps, make sure anywhere you're on social is bolstered up to ensure that you're able to be, considered across your competition. 26:18 Now this is where I will go into a slide that I created. As you can see, it's not as nice as our marketing team slides, but I did wanna showcase the two different examples that you may or may not have heard of. 26:27 And so it's already some form of AI is being integrated by major players. And so on the left, this, hi. I'm Sparky. You may recognize this. 26:36 If you don't know what I'm talking about, just Google Walmart Sparky. You'll see and, again, these are, like, thirty second ads that both of these brands and retailers have shown. 26:45 But Sparky is now gonna be Walmart's AI customer experience or customer chatbot. And what's nice and what's cool is, like, when I was looking at the ad, what AI spark or what Sparky does, it goes through the PDPs, it goes to the PLPs, and it calls out that it is gonna look at reviews and compare it to other products. 27:03 So I thought it was interesting just being at Bazaarvoice and being in the UGC space that Walmart is gonna be having this tool where if you're asking Sparky, hey. You know, what product should I go with? 27:11 Ring's reviews is gonna be a big part of that decision maker for Sparky, and so you wanna ensure that through collecting through either Bazaarvoice or one of our partners, you're ensuring that your presence at, a place like Walmart is able to have a lot of content there. 27:26 Now on the flip side, when we look at the Galaxy, so Samsung, again, is a brand that we work with. This doesn't have to do necessarily with the ratings and reviews that we collect, but they had an ad of their Galaxy Fold, recently. 27:39 And it's a a few individuals that go into a store and they ask the AI, which is a Galaxy AI, hey. You know, I'm looking for a specific product. What should I select? 27:47 And all it does is, like, showcase an image in the shopping, like, at the retailer, and then the AI kinda looks through and says, oh, this would be the serum would be the best for you, right, based on a variety of different factors. 27:58 And so whether we like it or not, our phones, our retailers, our different brands are gonna introduce AI into their world. And so we just wanna ensure that as we are introducing our different AI methodologies, introducing our PDPs, we wanna ensure that we're aligned. 28:11 So when we do show up at Walmart or we do show up in store, we are gonna show put our best foot forward when it comes to that consideration phase. Awesome. So halfway through, we're gonna now go into the purchase phase. 28:22 Right? And so you have individual consumers that start on your PDP, start on social. They're considering different products. They might be using their phone for AI, or they might be using one of these chatbots that a lot of retailers will be introducing from a retail search perspective. 28:35 But now we go into one of the most important parts is that purchase phase. Ryan, so, again, you know, I love to show stats that kind of talk about what we've seen from that purchase phase. 28:44 And so, again, we ask the influencer community, which is that shopper experience index. When shopping online, which of the following UGC elements are more most likely to influence your decision when purchasing a product? 28:56 Now you'll see, of course, when we talk up your UGC, average star rating, review recency, and quantity, those are our pillars. If you ever done a business review with your client success manager or BizarroVoice, those three are always gonna be top of mind. 29:08 Right? Quality, which is that rating. Recency, which is, you know, how recent was the last review. And then quantity. Right? How many reviews do you have and how are you comparing against your competition? 29:19 Now that's may seem obvious to you, but what's actually interesting is if you look at the different stats over the years. Right? Twenty twenty one, twenty twenty two, and then twenty twenty four, it continues to be more and more important. 29:29 Right? Almost, you know, starting from twenty twenty one, three years later, it almost doubled in all of those different statistics. Almost even tripled. Right? So just something to think about when you have consumers and what they actually care about as time goes on. 29:41 It's gonna be things like credibility, relevance, and this is gonna influence how your different consumers actually make their purchase and what's important to them. 29:51 And so how can we help? Right? How can we partner together to ensure that when we are making that purchase decision, that those consumers have that content available to them? 30:00 So I talked a little bit about and I'll show an example of what this looks like. But on the left, ratings reviews, of course, is gonna be our bread and butter. But there are a few different areas that we can help. So one is gonna be review summaries. 30:10 This is, again, AI powered. You notice the top box right there that says bizarre voice harmony AI. So that is our solution for AI. Right? How are you introducing AI to our world to make brands and retailers' lives easier? 30:21 And so review summaries is gonna be an AI generated summary across all your reviews to showcase and help consumers interact with your content instead of having to read the thousands of reviews themselves. 30:30 Content coach, I talked a little about earlier. That's just the ability to help consumers when they're writing reviews to to talk about specific subjects. And then keyboard filters is nice too. 30:39 As you collect these reviews, you want consumers to be able to click on specific filters. Maybe they wanna look about talk about the taste or they wanna talk about, you know, the usability. 30:47 They can just click on these filters and immediately through AI, it's gonna filter those reviews for them. Now the focus today has a lot been around ratings and reviews, but like I mentioned, we do have that social commerce aspect as well, right, which is bringing that social content to life on your PDP. 31:02 And so I'll showcase an example of this, but video galleries, again, is gonna be a good way for your individual consumers to interact with that content similar to how they are on YouTube or TikTok or Instagram. Right? 31:11 So they want that video content. They want to ingest that content, so why not bring that to life on your PDP? And the two are just a bit of features that we have that will help make your lives easier. 31:21 So that's rights requesting through DM as well as we have it already for comments. And then we recently now have YouTube content sourcing as well. So a lot of different channels we're expanding to ensure that we can get content across these various different areas. 31:33 So I'm gonna stop sharing, and I'm actually gonna share my screen. And I'll showcase a live example of a few of these so y'all can get an example of what I'm talking about. 31:42 Awesome. So we're on Yankee Candles page here, so they are a bizarre voice client. I'm sure most of you already got a p l PSL from Starbucks. If not, they're out. 31:51 I am a fan of pumpkins. I picked the pumpkin maple caramel candle. But a few different areas, and I talked about these different features and functionalities that I wanna showcase today. 32:00 So, you'll see, of course, the rating summary up top. You know, right at a glance, it's a good product. There's a lot of reviews. And as I scroll down, I'm gonna be able to see our BizarroVoice ratings review display. 32:11 This is where you'll see that authentic reviews, BizarroVoice trust mark. And so when I click on here, you'll get, what that actually means. You can get additional information. 32:19 So we know that consumers have gone through all these of different moderation authenticity checks, and now Bazaarvoice is powering the range and reviews display. 32:27 You're able to, look at that AI summary. So I mentioned this is the AI generated summaries for English reviews. And so all the reviews that come in, we're able to showcase, you know, some buyers know where the product was on sale, which might be a factor. 32:39 There were no negative significant comments. So it's a good way to get that summary, and, of course, you can dive into the reviews. And before I scroll down, I'm gonna showcase, you know, writing review. 32:49 This is again where we have those review topics. Right? So things like burn time or fragrance or the wick. Right? Of course, this is very specific to a candle product. So as consumers write a review and as they start to fill this out, these will automatically get checked off. 33:01 So I know that I'm writing a review about these different topics. And, of course, you'll have different areas to add your images, your videos, the product rating. And then as I scroll down, once I start collecting these reviews, we'll be able to see, of course, our photo first display. 33:15 And so this is, again, all the photos. Of course, you want a healthy mix of positive and negative reviews. And so this, again, is tying back to our authenticity. But then as I scroll down, right, this individual didn't like their product, but there was someone that really liked it. 33:28 Right? And they've used all of it. So you get, of course, a mixed bag of reviews, which is healthy for your specific PDPs. And as you scroll down, like I mentioned, this is where we'll have those different keyword filters. 33:39 And so we'll have things like smell or purchase or for autumn. And so now I'll see eight reviews that talk about fall or autumn. And so I'll I'll be able to quickly filter those reviews. 33:47 And then, of course, I can look at different areas, maybe purchased at a retail store or online retailer. It's all these different metrics or things you can click when you are looking at these different areas. 33:57 And so this is gonna be our ratings and reviews of product. I wanna look at that social commerce. Regatta does a good job of bringing this to life. And so as I scroll down, they have a lot of good photo and video content as well. 34:08 But as I scroll down to the very bottom, they're using our bizarre voice immersive gallery. So you'll notice a lot of different video and photo content. This is all from Instagram and TikTok. 34:17 I can scroll over and hover. And, again, this is similar to your experience on mobile. But as I click through one of these, I'm able to immediately shop now so I can tag a bunch of different products. 34:27 And similar, like, you're on TikTok and Instagram, like I mentioned, mindlessly scrolling, you can scroll through all these different posts as well. And so you'll see this photo, this specific product, this video that was posted from Instagram. 34:37 And so you can shop this look and then immediately taken to the PDP to make that purchase. Now what's great is this is already on your PDP. 34:46 This is can show up on those specific products. But now like I mentioned, retailers are showcasing this product from a social perspective as well. So we love showing Target's example where now you have your stock images here. 34:57 But as you scroll down, Target gives each of their brands the last five spots to introduce social content. So this is actual post from Instagram that this individual posted, and now it's we're bringing it to life on the Target PDP. 35:09 And so depending on your industry, there's almost a three to four x lift in conversion when consumers interact with this content versus not. Right? So I know our focus is on ratings and reviews, but this is also UGC. 35:20 Right? So the ability to bring this content to life. And then, of course, what Target is also testing out is as you scroll down, if you're not participating in what we call our visual syndication network, your different competitors in your brand in your category might. 35:33 And so like I mentioned, this is an e. L. F, you know, beauty one product. But we have products from other different individuals like Essence, different brands that are showing up in Target style. 35:42 So one way to control the narrative and ensure that you're showing up maybe on your potential, competitors' PDPs at Target and other other retailers is to ensure that you're creating and providing a healthy amount of content. 35:57 So, hopefully, this was a nice, quick walk through of the different examples that I talked about. Again, always happy to do a deeper dive. I see some questions coming in on specific examples. 36:05 I'll definitely follow-up with, what those entail. But when you look at the PDP, and, hopefully, you saw a lot of this on Yankee Candle's website, there's gonna be six different areas that we're gonna provide some recommendations. 36:18 So one is, of course, showcasing your highest converting content first. And so that, again, you have a lot of insights in the Bazaarvoice back end to help, showcase. Is it photo content? Is it video content? 36:28 What type of filters are working? Right? How many people are actually interacting with your review content? And so we'll have all those metrics to help you surface up those decisions. 36:36 And then I mentioned those three metrics. Right? Volume or quantity, the quality, and recency. Right? That's always gonna be a goal. And, of course, it matters by industry. Right? 36:45 For example, if you saw that candle at about thirteen hundred reviews. Right? Or maybe for a new product or a niche market, fifty reviews might be enough. Right? So we can help you with that analysis. 36:54 And, of course, the AI summaries help make your product highlights easy to read, so you don't have to go through those thousands of reviews. I can look at those AI details. And then authenticity. Right? 37:03 If you look at that trust mark, that's gonna, again, provide consumers with a little bit more trust when they're looking at your reviews compared to the likes of potentially Amazon or different areas where we know sometimes reviews may not be the most authentic. 37:15 And then, of course, you know, growing conversions with images and videos. You saw a few examples, on Regatta where we're showcasing social content as well, but you want that healthy mix. 37:24 Right? You want that consumer content that you and I would post, but you also want your influence and creators that can post content for you. And so we can help with that process. 37:32 And then lastly, if you remember that candyland side, the last is always gonna be optimized. Right? And so we wanna ensure that we're optimizing. And so what that means is whether it's through business quarterly reviews with your Bizarro voice team or it's through your self-service insights in the back end. 37:46 Right? We wanna ensure that when we look at different areas, we are providing the, best content for your consumers. And, of course, all of this only matters if it's gonna help you convert. 37:58 Right? And so we actually partnered with Forrester a few years ago, and they did a third party, study for our different products. 38:06 And so you'll you'll see a quote here of one of the consumer electronic companies that work with them and gave them a quote, which is awesome, just talking about the importance of Bazaar Boys. 38:14 What I wanna move your eyes to is a different metrics when you look at the lift in conversion rate, the lift in revenue per visitor, and the lift in average order value. 38:22 And these are not just metrics that we, you know, asked or, like, blatantly just, you know, estimated. These are actually from the back end portal of different consumers, of course, anonymized. 38:33 But different brands and retailers that implement our pixel, we're able to see these huge lifts when it comes to raising reviews. So these are three metrics that we'll always look at for individuals that looked at your reviews, interacted with them versus that didn't. 38:45 And so you'll see huge list from a ratings reviews perspective, also a huge list from a q and a perspective, and then lastly, from a social content perspective. 38:53 And, of course, these are additives. So when you combine all these three different solutions, the amount of lift you can see across all these three metrics, conversion rate, RPV, and AOB, is gonna be instrumental for your success of your program. 39:05 Now one more poll I have for this full team, and so that's gonna be either what strategy has had the most impact on your PDP lately or after hearing a lot of these different slides and the different recommendations I talked about, maybe what strategy do you feel like you wanna implement next? 39:20 Right? So either it's something you've already done or something you may wanna implement next. Awesome. So, again, either it's something you've implemented or something you plan to do in the future. And so adding social proof proof, I love that. 39:29 So for those of you that don't have any social content, reviews is a great start, and then, of course, you can expand into social. Page layout design. If you go to that, I'd love to hear afterwards maybe of, like, what you plan to do, because we always wanna hear, like, top of the fold, bottom of the fold, where you wanna put your content. 39:45 Product descriptions. So not surprising that we didn't get a lot of votes there, but, we do we are doing some testing on our back end from our AI labs to figure out how we can help reviews power up your product descriptions. 39:58 So more to come from there, but we do have a back end insights that we're testing out and piloting right now where as you're collecting reviews, as you're collecting this content, how can we help influence your product description? 40:07 So more to come there, as we talk about our road map in the near future. And then lastly, visual content. Love to hear that a few of you are focused on that because that is gonna be huge when it comes to you have ratings and reviews. 40:17 That's a good checkbox. But now we do wanna focus more on that visual and social content. Awesome. About to round it out with our last one of about a few minutes. I'm gonna talk about the champion phase. Right? 40:27 This is, again, what we all strive for. Right? We start from that discover, consider, purchase, and now we want to get those consumers that shop with us to then be champions for others. 40:37 Like I mentioned, there are so many different touch points when we talk about consumers and how they advocate for our product. Right? It could be, you know, your mom or your son or some relative saying, hey. I tried this product out, and I really want you to test it out. 40:48 Right? That's one area. Or it could be something on Instagram. Right? A lot of us sees a post on Instagram for maybe an influencer that we like or maybe even a a celebrity that we like and follow. 40:57 And so they recommend this product, so we're gonna go check it out. Or it could just be you walking into a retailer store, and you see star reviews on the app or the product there. Right? And so there's so many different touch points that come into play when we think about how a consumer makes that path to purchase and becomes a champion. 41:13 And so what I'll leave you to with with all of you is a few different metrics that we've seen across our different products and why syndication is so important for you to be able to look at how you start from your brand and then expand to, for those of you that sell at retail, all across those different retailers. 41:29 And so when we look at this specific metric here, you'll see a hundred percent hundred and fifty percent lift from our visual syndication network. That was at when I showed those PDPs at Target where you see that social content. 41:40 Now just like how you could take that one review and make it sixty reviews across the different retailers that you work with, now you can do that with your social content as well. So our visual syndication is ever growing, and and we're seeing huge lifts when it comes to conversion and consumers interacting with that content. 41:56 And, of course, you know, a webinar wouldn't be a webinar without a case study, so we love to highlight our clients that have seen a lot of success. And so if you haven't heard about Ma'am, they are a, baby products brand, and so they do things like pacifiers and baby seats and things like that. 42:11 If you haven't checked it out, they're a great brand, and they work with Bazaarvoice. And so I wanna showcase a few different metrics across these four different areas that they've seen for their program. 42:20 A lot of this is measured through Bizarro voices insights. So, again, you you we want you to hold us accountable as we'll hold you accountable to you in terms of making sure that you have a successful program. 42:30 So we look at discovery phase. When you look at that searchability, right, through Bizarro voice, they saw a hundred percent hundred and five percent increase in click through rate and almost a hundred and sixty percent increase in site visits. 42:42 Now a metric that we like doing saying from our share is, like, when you partner with Bazaarvoice through SEO and now through GEO, there's almost a fifteen to twenty six percent lift in visits when you have a healthy ratings and interviews program. 42:55 Of course, in this case, you're seeing they're seeing a much higher lift when it comes to those visits and those click through rates, but that's a metric that we've tested across all our different brands and retailers. 43:04 Now we wanna get to that consideration phase. VAM saw almost a through almost a two hundred sixty percent increase in time on-site. Think of yourself as a consumer. 43:13 You're looking at ratings and reviews. You're looking at that cool video and social content. You're spending more time and, of course, increasing your average order value as you're looking through those galleries. 43:23 And, of course, purchase, which is that conversion aspect, there's a hundred and eight percent increase in conversion rate, increase in average order value. And then, of course, when it comes down to those dollars, almost a hundred k increase in yearly revenue. 43:35 So, again, if MAM is in that similar bucket of yours, you could see similar results. But, of course, this will vary by industry and, basket size and things like that. 43:44 So we can help you with value management and looking at those insights, as you partner with bizarre voice. And then last but not least, these are the four solutions they're using. 43:52 So ratings and reviews. Again, table stakes now for a lot of brands and retailers. They're doing sampling with this, so that's the ability to send product, to your consumers, hyper targeting, and then get in return either a, free sorry. 44:07 A review or any social content. And then galleries, think about what you saw in Regatta, which is that social and video content, and then syndication. They've collected almost forty thousand reviews that they're now syndicating across various UK retailers. 44:19 So, of course, this is just a very specific example. If you want more case studies, we actually have a full case study section on bazaar voice dot com. And if not, we are more than happy to partner with you on providing a case study that's in your industry and maybe in your specific segment size. 44:33 So more than happy to do that as a follow-up. Awesome. So last but not least, just wanna leave you with a few key takeaways. Hopefully, this is beneficial, so we're rounding out, and we'll we'll take some q and a. 44:42 I know I saw a lot of q and a in the chat. So, if I don't get to those, we can definitely share as a follow-up, and we'll ensure that you get the answer or the resources you need. 44:51 But the five items that I'm gonna leave you with is, one, building on that AI first PDP. Whether that's, you know, using your own AI tools personally or professionally, it's, you know, what your brand wants to come out with. 45:02 Like I mentioned, retailers are using things like Spark. Right? They're introducing Sparky, where the Galaxy phone is introducing some AI tools as well. Right? So whatever AI looks for you or for your company, for your regulated industry, make sure that you're focusing on your PDP to ensure that these SEO and geo tools are able to ensure and get the right content and the most, beneficial content for you. 45:25 Second, UGC means a lot of things. Right? Rings and reviews, social content, contextual content. Make sure that it's a strategic asset and not just something on your page. 45:33 Right? Make sure you're using it to the best of its ability, putting it in the right areas, making sure your consumers are interacting with by using different tools like AI review summary, content coach, various things like that. 45:44 Authenticity is key. And, again, we partner with various different range of reviews providers, but we, Bazaarvoice, differentiate ourselves by being that, you know, sole authentic provider when it comes to authenticity and moderation. 45:55 And so ensuring your content is authentic wherever it sits, whether it's on your brand dot com or at retail. And, of course, what we all care about in that purchase phase, being able to drive revenue. 46:05 So that goes into that trust mark multiplier, but also just ensuring that when you are looking at a ratings or abuse provider, or a social provider, making sure that as your your campaigns progress, you're holding your provider, which is hopefully us, accountable for the different metrics like average order value, revenue per visitor, and things like that and conversion. 46:24 And then last but not least, of course, you know, we want to provide that authentic experience to our entire community. Right? Whether that's consumers, new shoppers, or different people that are just learning about your brand. 46:36 And so, hopefully, you know, these five takeaways are something that you can implement in your future brand dot com, retail dot com, and, hopefully, this is beneficial. 46:45 One thing I'll leave you with with q before we go into q and a is our Bazaarvoice inspired event that's coming up next month. And so if you have not heard about it, I'm gonna share my screen and showcase what that looks like. 46:57 But we do this every year. It's a great way for brands and retailers, whether you're a Bazaarvoice client or not, to come and show up and learn about Bazaar Boys. 47:06 And it's a great segue because a lot of what I talked about today is about the PDP, and we're gonna continue focusing on this. So you'll see, a link in the chat. You're welcome to register for the city nearest you. 47:16 But our focus is gonna be from PDPs to GPT. Right? Making UGC your hardest working asset across every touching point of your shopper journey. So I feel like I just hit the top of the iceberg today when it comes to how we can ensure your PDP is ready. 47:30 We'll dive into specific areas that you can focus on. Our CEO, Joe Davis, will be there as well, especially in the US, events to and so you can meet and greet and talk about different areas that he's focused on, going into twenty twenty six. 47:44 And so these are the, I believe it's seven different destinations. So, again, there's a link in the chat, but please feel free to register, and there'll be three different core questions that we're asking, and focusing on. 47:55 And we'll have a new road map to share as well. So thank you again for everyone's time. Really appreciate it. Everyone listening in, dialing in across the globe, it's always awesome to see people from across the globe. 48:07 So thank you again. If you do have any feedback, of course, please let us know, and I think we'll go into q and a now. Awesome. So we have a lot of different questions that have come in. 48:16 I'll try to tackle all of them. And if I if you're want more details, please reach out. I think my profile information is there, but I'm happy to do a follow-up or have even someone from my team do a deeper dive. 48:26 And so someone asked, do you have a perfect PDP wireframe? Yep. So one of that slides talk about the different areas, and I think Yankee Candle is a good example of what that looks like from a using all of Bizarro's different features and functionalities. 48:40 But if that is of interest and you want additional details, we can definitely do a full dive of you know, talk about not only ratings, reviews, social content, where that should leave on the page. 48:49 We partner with third party vendors such as Content Square and things like that to help look at where consumers are, clicking and things like that. 48:57 So we can definitely take a deeper dive, but Yankee Candle is a good example of what that could look like at least on that PDP. Someone asked about what protections are in place to prevent the auto publication of EGC for higher regulated products. 49:11 That is something we do and work with a lot of highly regulated brands. I know you talked about acid based grout cleaners. We work with a lot of pharma clients as well, especially in the CPG space too. 49:20 And so our authenticity and moderation checks our moderation team can get very hyper targeted based on your industry. And so when you are thinking about, you know, in this case, acid based grout cleaners, or, you know, specific pharma medication, we can have custom moderation guidelines fit for your specific industry that will look at not only, the specific guidelines for you, if you have specific areas, then we can always put them into a bucket of, like, make sure you review this before we share them out. 49:45 So we wanna ensure that you are protected, even in those highly regulated industries. So if you do have questions or follow ups, happy to do a deeper dive on our moderation. 49:54 And we like I mentioned, we have AI moderation as well as human moderators across all our different languages that will look through your views and look at images as well. 50:03 Let's see. She asked about, are we able to convert good reviews as a tile for our ATF? Not a hundred percent what the question is there. I can take that as a follow-up. 50:12 We do have and I'm just gonna assume, like, if you want to surface up specific reviews. From our insights portal, we do have, you know, marketing quotes and things like that that can easily surface. 50:21 If you wanted to display these on your website, we have a few different solutions that might require a little bit of a custom build from an API perspective. But we can help you surface up those reviews and make sure you know what reviews are performing the best, and then we can help you build out the display, through our APIs so that you can have those top reviews on a specific PDP or category page. 50:40 Or a lot of our brands also promote these on social. So whether it's on ads or on their Instagram or TikTok, they're doing a a nice mix of all of that. Using UGC, do you know if these companies need a specific contract to use content on their website? 50:55 That will depend on your legal teams. And so, of course, we have t's and c's when individual consumers are right reviews or posting social content. And so we'll ensure that we get the rights request for that through our platform. 51:05 And then depending on if you wanna adjust your t's and c's for that, that will depend. We have strict ones for our network. So if you wanna share this across retail, that's something that we would, help you build from a t and c's perspective. 51:15 But, of course, your your legal teams will know best in terms of what is, capable on your end. Someone asked about capturing photos and videos during the review process. 51:26 We'd love to take a deeper dive. That would be through submission form, and so you have the ability to submit photos. And now I mentioned able to upload videos directly as well. 51:34 And that, as you saw, a naked candle will showcase in that reviews or photo carousel on the top. Someone asked and answered a question, so thank you, John, in terms of the q and a section, and talk about our connections product. 51:47 So that is something we can definitely take a deeper dive. Do you have any plans to impact any of these in Amazon? As of now, no. We're always in conversation with Amazon, but Amazon tends to be their own ecosystem. 51:59 So right now, we don't have any partnership with Amazon to either share reviews with them or bring reviews into our network. Do the review summary show up on your product sites or just help you see how your reviews aggregate? 52:10 So the Yankee Candle, you have the review summaries there. There is a minimum of ten reviews I believe you need for that to power. We also have review summaries in the back end. 52:18 So if you're partnering with us from a sampling perspective or if you're partnering from us with just collecting reviews, we'll be able to show those AI reviews summaries on the back end. 52:26 So if you don't wanna surface that up and you want that for your analysis, you have that flexibility there as well. Someone asked about incremental cost, Denise. Yes. We'll definitely follow-up with you on that, and I can have, your account team reach out. 52:37 So definitely, we'll use that. Liam, hopefully, I'm saying that right. We can share a follow-up of how these stats vary by industry. So, yeah, mine was very specific across all industries, but we do a lot of our robo multiplies for your specific industry. 52:51 So if you we'll we'll follow-up here, but if you can also, bazaar voice dot com forward slash products. If you just submit your email there, your account team actually will reach out. 53:01 But we'll definitely take that as a follow-up to provide you metrics across your specific industry. Something someone asked Christine asked about review source. And so when we talk about review source, Reviews. 53:11 This is one of our solutions where if you go to influencer dot com or if you're on the influencer app, consumers like you and I, like I mentioned, we're at ten million members now. Those consumers are writing reviews without any, ask. 53:22 Right? They it's it's a gamified process. It's all going and write about my Nike shoes or my Samsung tee that I bought. And so all that rich review content is sitting on influencers app or that website. 53:33 And so review source allows for you to bring that content onto your website and also share it to retail. So think of it as a always on button. And so if you do wanna talk more about that, please reach out to your account team. 53:43 We'll love to show you how many reviews you have access to from a review source perspective and then what that can look like, as you grow your your, product set. 53:51 Shadia, yes. We can share as a follow-up. I'll share a client that is using our q and a section. Usually, it sits right next to the r and r section, and so usually it's a tab approach or it can be right below. 54:02 And it's easy to implement as well. It's just a module where you can turn on our back end. But usually we see rings or views followed right by q and a. Some of our clients also do an FAQ section where they have q and a directly there. 54:12 So that is just depending on what you see fit for your specific industry or your PDP. And then last but not least, I see in the q and a section, does the q and a section on each PDP need to be different? 54:22 If there are similar products across the website, will it diminish the q and a section? Yeah. So we would recommend that you have each PDP have its own q and a section for that specific product. 54:32 You can also source as a brand, source those questions so you can upload a bunch of q and a's so you have a a starting point. And then we see some, like I mentioned, clients have a full FAQ section for all their products. 54:44 Again, that requires a consumer to look and research across those different products. So our recommendation is always gonna be to have q and a's by product specific so that you collect and share those contents there. 54:55 Awesome. So with two minutes to go, I just wanna thank everyone, again, for showing up across the entire globe. We appreciate, the last hour spending with us. Hopefully, this is beneficial for your for you as a brand or retailer. 55:07 Hopefully, I got through all the q and a. If not, please do reach out, and we'll share again a recording and a deck of this as a follow-up. But everyone have a good rest of your Wednesday. 55:16 Thank you all.
