Supermarkets 2025: Research report

Covid-19 triggered challenges and opportunities for all businesses. Nowhere is this truer than with supermarkets.

E-commerce in the grocery industry has one of the lowest adoption rates, so when online order rates quadrupled, the industry adopted e-commerce at a greater pace than almost any other industry. People’s buying behaviors and preferences have changed and only brands and supermarket retailers with a keen eye on customer experience will thrive in this rapidly changing marketplace, online and in-store. This research report explores how expectations are changing and what the supermarket of the future could look like. Download to learn: - How Covid-19 has changed shopping behaviors for the long-term - What the reimagined in-store format could be - What the omnichannel supermarket experience of the future looks like - How brands and retailers will reimagine supply chains