0:00 Hello. Hi, everyone. I'm Said, the, now, the sales director at, Bazaarvoice managing the, you know, agency partnerships. 0:10 And on behalf of Bazaarvoice, I welcome you all for this, interesting session, coffee chat session, which is on mastering creator marketing. 0:19 Basically, you know, how to amplify your clients' social voice. To begin with, I have, Nisarg with me over here. 0:29 Thank you. Hey. Hey, everyone. Thanks, Ed. I'm Nisarg. I'm one of the cofounders of Affable. Started Affable around six years ago now, working with, hundreds of brand and agencies, helping them streamline and sponsor marketing efforts. 0:44 And, excited to be here today to dive into a demo and a walk through of the Assable platform and its latest capabilities. 0:53 Great. Thanks. Thanks for the introduction, Nasir. Okay. So starting off, setting up the agenda for today. What we are gonna cover today would be, know what's the importance of creator marketing, why should we doing this. 1:06 Again, makes us mastering creator marketing with affable dot ai, which is where, Nasir will walk us through the product demo of the will and how and we'll just showcase some of the high level features and interesting features on how, you know, different, you know, brands and agencies can leverage, you know, the platform to set up effective influencer marketing campaigns. 1:28 And in the end, we, we will be discussing the key takeaways, and, we'll keep around two, three minutes or five minutes around for the q and a. 1:37 But still feel free if you have any questions during the during the discussion, just feel free to drop it in the q and a section, and we would be able to answer them over there, then there, or maybe at the end of this three, demo. 1:53 Okay. Okay. So right. So why do, creators need to be a part of your content supply chain? So I understand that the audience out here would be, no it's majorly on the agency side. 2:05 No, no agencies who are helping their clients to build up their, you know, write more conversion sales and not build up their digital marketing strategies. 2:14 So why, no influencer marketing or creators need to be on the on that list in the mainstream. So, the obvious ones would be the trust. 2:23 Again, there are a lot of, from the surveys that we have seen, it's stacked down sixty nine percent of consumers trust influencers rather than, you know, the brand itself. 2:33 So, again, for the new age brand, it's it's takes time for to build that trust, but with the help of these influencers who already have the, you know, close created communities where they have people who have strong following people who may, you know, be quite interested in any content that they are sharing in. 2:52 So that easily build the trust. So if these influencers are the ones who are, you know, just talking about the product and showcasing the different features, functionalities, and the benefits of those products. 3:02 Definitely help them, to give them more trust on that and, you know, give them more, interest, which may, bring them onto the website and then for the note right from there. 3:14 Next is the reach. Definitely with influencer marketing, it opens up the doors for, know, entering into the new communities, new set of consumers so that, no every every influencer has their own as I mentioned, every influencer has their own set of communities. 3:28 So it just opens up new audience set, and brands can definitely leverage that to bring in more sales and conversions. Also, on the conversion side, not only at the sales level, but, Kenneth, with with just working with these influencers definitely helps up the, know the entire conversion funnel, with with no with Gen z's and no the lot of, no people getting hooked onto these social channels. 3:52 No. Definitely create that impulse of checking the product out. And definitely, you know, with these influencers creating their content, it help them to, move to the website and then from website to check out the products, and then finally adding them into the cart and doing finally the checkout. 4:07 So definitely increased conversions. Again, the server that we, note, shows that ninety one percent of the consumers report that social media post from influencers drive more sales. 4:20 On the innovation side, again, it's like it's a new the creators who are, you know, have been pretty innovative in creating the content that they're generating. 4:28 So it always gives a new image, new picture to the product, the brands, and definitely help them. They'll get a new perspective to the product and definitely, you know, influencers drive that and, you know, brands can leverage it and to drive more sales and conversions. 4:48 So talking about, you know, Bazaarvoice, I'm not sure how many of you are aware of it, but Bazaarvoice is a leader in the, the user generated content space. 4:57 So with, you know, close to over twelve thousand plus brands and retailer sites. So it's getting, Brasai's is across its network helping one point three billion shoppers monthly. 5:08 That's a pretty massive number. And out of this, note, it's eight point five billion plus piece of content that is getting generated on the bizarre waste network. 5:17 It's not just related to influencer marketing, but it's across the different, you know, the products and the values that products and the other functionalities that Bazaarvoice has to offer. 5:28 And then it helps to support six point six point six billion plus products across these, you know, the brands and retailers that we, do work with. 5:40 Talking about, no Affabill specifically. So Affabill is an end to end, you know, AI driven creator marketing platform. It, covers pretty much, know, every aspect of influencer marketing right from doing the influencer discovery, which is like identifying the niche set of influencers for the brands who are, know, who are already creating content in a specific space. 6:03 So the platform helps you with that, which I'm sure Nisarg once, shows a platform will be showcasing how to do that. Simplify collaboration because one of the key aspects of, setting up in, effective influencer marketing campaigns is doing the collaboration with these influencers. 6:20 So it, no. Platform has an inbuilt CRM, which helps you to communicate and connect with these influencers and get, much faster, no, GTMs. 6:32 Then tracking campaigns, again, once the campaign has been set up and platform helps to track the entire campaign on how many influencers have already created com content and then measure performance in terms of who has done what and how much they have contributed into the, you know, into the business for the particular brand. 6:50 So, it definitely heads up to, know, with its AI technology, it heads up, saving up eighty percent of the time, for running these campaigns. 6:59 So agencies really left a lot because this definitely saves a lot of their time, and they actually focus more on generating, no new business from the different clients rather than just focusing on getting stuck into the day to day operational of now engaging with these influencers, reaching out to them in a in a manual way. 7:17 So that's about affable. Okay. So this is, not redefining creative marketing with Bazaarvoice, the entire value proposition of Bazaarvoice. 7:30 Nisarg, you wanna take this up? Sure. So, Bazaarvoice is more than just create a marketing solution. 7:40 Right? Bizarro is, as I've mentioned, offers, a lot of other services including ability to repurpose content on websites, on PDP, and retail pages, as well as sampling opportunities, to get out, samples, boxes to creators, even day everyday shoppers so that you can try more content on social and reviews. 8:02 Now the broader vision here is to combine the capabilities of Affable's theater marketing solution, which is now part of Bazaarways. 8:11 Bazaarways is existing solutions with social commerce and content activation, which is sampling or influencer, and really build the future of what content supply chain should look like with a full funnel platform. 8:26 This is gonna give you an idea of the entire suite of Bazaarways' offering. Today, specifically, we'll dive into Aspen now. 8:34 Oh, lovely. With that, I think we can dive into a demo of the applicable platform. 8:44 And I'll take it over from here and share my screen and walk you all through AFFible's end to end influencer management platform. 8:59 Alright. I'm assuming you can all see my screen here. What you can what you see here is, an ability for agencies specifically to track multiple brands that they're working with into what we call a creative listening solution. 9:18 Let's say for example and to give you an idea here, I'm tracking a few brands that is an agency I support. And what I wanna try and do is capture all the content that creators are uploading for these set of brands across Instagram, YouTube, and TikTok in one place. 9:38 So that every day where I come in here, this dashboard is refreshed. I can see the latest creators that have recently spoken about the brands that I support as well as the latest content associated with the brands that I support. 9:54 So if you are an account manager at an agency or if you're leading certain accounts within the agency, this becomes your everyday view of latest creator content that has gone live. 10:07 What we are doing behind the scene is once you configure the brands you wanna track, we are pulling in content coming in from these brands and automatically updating this dashboard with the latest metrics including the EMV associated with the content that creators have published about these brands. 10:25 You can also create, like, a comparative view to see, like, which brands are popping up. Also, combined view to see what is the total number of content, what's the total number of reach, impressions, creators that have recently started talking about the brands that you support. 10:43 Beyond this, and this is where it gets more interesting, is if you wanna start activating creators let's say, you have a campaign coming up next month and you wanna start reaching out to creators, Apple has an inbuilt AI search engine, which is first of its kind. 11:00 There's no other solution that exists today that can give you an ability to search by an image as a reference point or via free float text here. 11:10 So let's say, for example, you're supporting a client that is looking for skin care influencers in LA with over twenty thousand followers, engagement rate above two percent, and it could be anything else here. 11:23 For example, that they should not have recently tagged another competitor in the past. What affable does here is it really dives into all the content that every creator globally has created. 11:40 It filters these creators with things like location, follower base, engagement rate, authenticity of the content, etcetera, and then it returns a list of relevant influencers. 11:54 We can further enhance this list by chatting with the AI. You know, in this age of generative AI and ChargeGPT, we're used to refining the results that the system is recommending with further iterations. 12:10 I can go in here and say only filter this list by certain other criteria, and the system automatically understands that. So it's looking for LA skincare engagement rate twenty k and above, and I can then further add more criteria to this list of recommendations that I'm looking for. 12:28 Furthermore, we can look for influencers that are similar to any existing influencer that the system is recommending. So for example, if we think that Shay is a relevant influencer with eight percent engagement and a hundred and thirty two thousand followers, I can go ahead and find similar influencers like Shay. 12:47 More so, I can click on any of these influencer profiles and see more relevant data about these influencers. As part of your campaign where you are vetting these creators on everyday basis, it becomes important for you to recommend the right creators to the plans. 13:06 And this is where a lot of the vetting comes into place. As you can see from the content, a lot of video content, you know, a ton of skin care content here, which also gonna matches the the recommendation that we were looking for, which is traffic in image based search that the AI is doing. 13:24 It's recommending some other similar influencers, which might be super relevant for your, campaign. And more so, it gives you a detailed insight into the audiences of every influencer out there. 13:39 The age distribution, the gender distribution, the location data about the followers of these influencers, again, based on, either public social media data and then further enhanced with our own AI to give you this visibility so that you can make a data driven decision about which creator to work with. 13:56 One of my favorite features here is an ability to find every brand that this creator has worked with recently. 14:05 And as you can see here, mostly beauty, skin care related brands. I can click into any of these and then click into the posts. 14:13 Every post where the creator has tagged the plan is consolidated in one place. And we can also search whether this creator has worked with a specific plan in the past if we wanna make a decision based off this. 14:28 So super helpful in terms of vetting a creator, checking any brand that this creator has tagged in the past, and then clicking through what content they've created for that specific brand. 14:42 More data backed insights to measure the authenticity and the reach of this creator, including the engagement, including the estimated reach the creator gets, and impressions that the creator receives on the content. 14:55 One other metric here, which we think is very critical, is how frequently is the creator uploading branded content versus just organic content. 15:05 In this case, more than seventy five percent of the content that the creator uploads has some brand mentioned in it. And only around twenty five percent is organic with no brands mentioned in it. 15:18 Now this doesn't necessarily mean all of it is sponsored, but it definitely means that if you were to work with this creator, you might get a lesser share of voice because three out of four posts does mention another brand. 15:32 There's more data here to validate if this is the right creator, if the followers are increasing, which is the case here, if the engagement is, on on the rise as well, again, which is the case here. 15:43 And then you can click in to see which post might be getting the most engagement to kinda see what content resonates the most with her followers. 15:53 Once we've vetted the creator let's say we want to go ahead and shortlist this creator, for a campaign. We can add any creator to as many groups here. 16:04 And then and this is where, as an agency, you can collaborate with every brand that you work with on these creator lists. 16:14 So, in this case, for example, look, I've added around twelve creators to this list of skin care influencers with over twenty thousand followers. 16:23 And for some of these creators, I want to add notes, so that when the client is reviewing this list, they can see why we have added some of these creators under the shortlist. 16:37 We make it very seamless for agencies to be able to collaborate with the brands on these creator lists because there's a lot of back and forth that goes into figuring out which creators should be in the campaign. 16:55 A lot of time brands are looking for data to make sure, like, the agency has shortlisted the right influencers. But we also understand that sometimes it's just qualitative. 17:06 You have worked with some creators in the past. You know they go the extra mile. You know that, you know, they're very creative and can really, generate really good content and which may not be visible in the data necessarily. 17:19 So we wanna give you the avenues to, add some of those notes and then share it with any client. So for example, I created this list. 17:28 I wanna share it with a a client a. This is what the client would see. Now as a brand, that is working with you as an agency, they get to see this list. 17:39 They get to also see the notes about why certain influencers have been added to this list, and then they can approve and or, like, reject some of these creators. 17:50 So they can say, okay. These creators, I really like to approve them. This creator, let's say, for example, a two point one percent engagement, and I think it's on the lower side for this campaign. 17:58 And I can mark as a client, I can mark some of this list as approved by reject so that you, as an agency, are able to kind of go in here. 18:09 And as part of this collaboration with the brand that you're working with, you're able to collect feedback in real time on what does the brand think about the creators that you have recommended to them. 18:22 So as you can see here, the client just rejected one creator and has approved three creators and is yet to review the rest. 18:30 So if you want to now replace this creator, you can remove this creator, add someone else, add the notes on why you're recommending this creator, and then the client can review it again at their end, to make sure you have the final list of creators to activate at your end. 18:47 Once you are ready to activate the creators at your end, you can initiate a campaign with these creators. You can see all the creators have a contact information in here. 18:57 You can reach out to the creators from within the platform itself. The system has inbuilt messaging abilities, which send that email to the creators with templates and automated follow ups so that you can send the first email and then automatically follow-up after that to make sure the creator responds to the messages, and to get a high response again, high opt in rate from these creators. 19:22 So the entire campaign management process is very seamless. Once you reach out to the creators, you can also track, and once they're part of the campaign, you can track how many content pieces they've created. 19:34 If you've given them any links, you can also track how many clicks, those links are generating. And there's a content library of every piece of content that they've created, which automatically gets tracked into the platform so that you don't have to manually go in and ask for screenshots. 19:52 You don't have to manually go in and, like, update a spreadsheet with links to each meeting item. What you can see here is specifically for this campaign, all the posts that creators have uploaded that match the campaign requirement, some of the stories that creators have uploaded that, again, match the campaign requirements are all tracked here. 20:12 And then, what you can do is beyond just the high level data about the likes and the comments and impressions and the reach as well as the media value, we can also generate a sentiment report to get more qualitative insights into the performance of the campaign. 20:31 So let's say, for example, in this case, we created the campaign went live. At the end of it, the posts have started getting some comments. 20:41 The system automatically would analyze the sentiments on these comments and mark them as positive, negative, and neutral so that you can create a qualitative report and send it back to the client and say, not only did we get a certain engagement reach on top of the funnel, but it really drove certain user. 21:03 We gave you a certain feedback that you started getting from the followers of these creators, on what they think about the content. 21:11 So all the sentiment analysis is done. Again, this is where the AI comes in. Beyond just analyzing the images for discovering new creators, the platform already also has AI capabilities to analyze the impact of the creator content and kind of, like, giving all of that in one place. 21:31 So to summarize, Bazaarvoice has a clear management solution now called Assible AI, which has an end to end ability to discover new creators, to reach out to them, to shortlist creators so that you can discuss with the brands on which creators they think are ideal or not, to manage all of those creators into a campaign, track all their content, and finally get a report on the sentiment of the creator content that is online. 21:59 All of that in one place so that you as an agency can really streamline the effort that goes into creator management and working with the brand on tracking that content, reporting on that content so that you can then win more pitches, less time spent on data management, and just, like, higher efficiency overall. 22:19 That's a very, very quick overview of Affable. I wanna make sure, we leave some time for questions. So I went at, like, a one point two x speed. But I can always follow-up separately on a one one on one basis to, like, do a deep dive on any specific feature here. 22:33 So, Sid, back to you and see, like, if we have any questions on this or any other points at work here. Sure. Absolutely. No. We do. Thanks thanks a lot, first of all, Nasir, for walking us through the, the product. 22:45 Yes. We do have some questions. I'll just quickly read it out for you. Right. So when managing influencer marketing campaigns for multiple brands, is there one unified view for all the managed brands? 22:59 Okay. We managed individually. Okay. So Yep. So, yeah, it depends on the we support both options. 23:10 A lot of time, we have agencies that create, like, separate instances. And within affable today, you can you can have, like, as many instances as you want or one for plan a and b and c across different industries, and you can log in into their specific instance, to work out of that instance and manage the campaigns. 23:30 Alternatively, you can also have just one instance for the agency in which you're running campaigns for, like, multiple different brands. Less ideal because then very difficult to, like, segregate the campaigns for different brands that you're working on, but that also a possibility. 23:45 Yes. Great. Thanks for answering that. So next, I think it's a very important question. It's like, what kind of support and resources does Lazaroice provide to agencies post implementation? 23:58 Moe. We're very supportive. We we can be as hands on and hands off as the agency requires. 24:06 We have different tiers of support, but, generally, the platform is very easy to implement. It takes less than twenty four hours to get the platform in your hands for you to, like, work into the platform. 24:19 We have a dedicated, social strategist that works with you on training, onboarding, regular check ins, quarterly, OBRs to make sure the objectives that you had when you signed up with Sarawise for creative marketing are actually being met. 24:37 We also would work with you on, like, pilot opportunities for new features we're launching and taking your feedback to determine what else we should build. 24:47 A lot of what you see here is built based on feedback from our earlier adopters and the agencies and the plans you worked with. So we work very closely with you on determining what should go into the platform next and make sure your team gets the most value out of the platform. 25:06 Switch next questions. Okay. Do creators need to sign up, with Bazaarvoice to be discovered? No. That's not a requirement. 25:17 We have a global index of everybody created out there across Instagram, YouTube, and TikTok. We use official social media channel APIs to source some of these creators' info as much as it is available online to public channels. 25:32 And the creators, as long as they are a public account, as long as they are a creator slash business account where they have made themselves discoverable through these APIs, we can source them into the index. 25:47 Creators can register. Creators, can connect and authenticate themselves, and that gives us first party data that you can leverage to make more informed decisions. 25:58 Those that are authenticated, creators also ranks higher in our index. There's a benefit for creators to register with the sound voice, but it's not mandatory. 26:10 Yeah. How would it work? Okay. So does client gets to know that the agency is using Bazaarvoice for influencer marketing? 26:22 Generally, based on our conversations with agencies as well as brands, the clients actually do not have a precedence so much about what solution the agency is using for our creator management as long as, the agency is able to find the right creators and work efficiently with them. 26:43 We work, as as Sid mentioned earlier, like, there's a network of more around thirteen thousand brands or retailers that we partner with as bizarre ways in different capacities. 26:53 So it's only a benefit if the brand knows that you're you leveraging Bizarro is because Bizarro is a trusted solution in the space. 27:01 So if an agency is using Bizarro solutions, brands would take it more positively than anything else. So but, typically, brands are not so concerned about what tech is being used by the agency behind the scene. 27:18 Great. I think those were all the questions. I think we are bang on time, but, still, people I knew, if anyone has any more questions, feel free to reach us out, and maybe we'll be happy to, you know, just stick them up individually one on one if they if required. 27:37 Or the otherwise, we'll be happy to reply over the email. That's okay. Great. So then calling this off. Thanks. 27:45 Thanks a lot, Nasir, for, you know, walking us through the platform. This really helps. Hope, everyone enjoyed the session as much as I did. 27:54 So great. Thanks. Thanks a lot, everyone, and have a great day ahead. Thanks for having me, and thanks everyone for joining in. Thank you. Bye bye.
