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La Generación Alpha impulsa el cambio hacia la IA
La Generación Alpha cambia las barras de búsqueda por chatbots de IA. Aprende a usar el marco Triple-A y el UGC auténtico para convertirte en la respuesta definitiva en la era del GEO.
Summary
With retail spend projected to grow again this year, brands and retailers cannot afford to miss out on the opportunity. In this joint webinar, Joe Rohrlich, CRO of Bazaarvoice, and Elizabeth Scherle, co-founder of Influenster, provide data-driven findings about consumer attitudes and behaviors while navigating the busiest shopping season of the year. In addition, they provide analysis of thousands of consumer reviews in the most-shopped categories.
Watch this webinar to learn:
What shoppers are doing and when during the long 6-month holiday shopping season
What shopper profiles look like by generation
How to make the most of online and in-store experiences
How to help shoppers make quick and easy gifting decisions
