0:02 Hello, and welcome back from the break. We did talk about strategy already quite a lot today, didn't we? So now we're gonna talk about actually what's next for Bazaarvoice. 0:11 That's right. So from AI driven and authentic content plays to social commerce advancements, we're unveiling game changing innovations designed to supercharge your business. 0:21 Ladies and gentlemen, please welcome our SVP of product, Marissa Jones. Alright. Thank you, Ed and Emma. 0:34 Alright. Hello, everyone. I am Marissa Jones. I'm the SVP of product. I am here to talk to you about the Bazaarvoice roadmap and all of the fun innovation that we've been focusing on this last year and some exciting announcements today. 0:48 So we know at Bazaar Voice, the last couple years have been hard. When you look at all of the challenges out in the market, everything from the economy, right, fighting inflation, foreign policies, Americans were cut off from TikTok for fourteen hours. 1:00 We had no idea what to do. We know that also threw your busy your business into a tizzy, right, as you're trying to figure out, what's happening. And so, again, as consumer behaviors are changing, technology is changing, AI is introducing questions into what's real and what's not. 1:15 Again, we wanna make sure we have the flexible solutions that meet all of your needs. So let me talk a little bit about the road map themes for today and how we're addressing that. 1:24 So first off, with our first theme, we wanna help you amplify and convert with video. It's no longer an option to have video on your Converse experience. 1:33 It's a necessity. Secondly, we're gonna talk about driving consumer trust with authenticity. Again, consumers don't know what's real in this day and age, and so they need to make sure that they trust your brand and trust the experience on your site. 1:47 Thirdly, we'll talk about streamlining your content supply chain with AI. You're being asked to do more with less. So how can you create more content with the budget going down and down? 1:57 Again, you need to run the most optimized campaigns for the best content out there. So that leads us to the last one. Optimize, again, your ROI with a full funnel attribution. 2:08 And we're gonna talk about, again, at Bazaarvoice, how our solutions really hit on every stage of the consumer journey to make sure that you're optimizing your spend. 2:17 So let's jump into it a little bit here. So today's presentation, we're really gonna go through the flow of the consumer. If you think about the consumer journey, again, it's really easy to put it out there. 2:26 It's a very linear journey. We start with awareness, consideration, conversion onto loyalty, but we know it's anything but linear. Right? They are getting information constantly throughout that journey. 2:38 They may be hearing from a friend or a family member. They may be subject to advertising, something in store, something on social media. So you need to make sure that your brand stands out and you get the right messages in the right moments. 2:52 So So let's take that funnel and then talk about, again, the Bazaarvoice solutions. First off, I just wanna say, again, the Bazaarvoice platform is designed overall to really connect those commerce experiences, again, in a single platform that's underpinned by AI technology to make things easier, and then our insights and analytics, again, to drive the optimization. 3:11 We really narrow down into three main solutions within Bizarvoice. So first up is Bizarvoice Vibe. That's gonna get you from reach to revenue. 3:20 Everything from, again, scheduling out on social, getting that content from consumers, all your brand advocates that are posted out there for you, driving it on-site, again, all the way through loyalty, through sampling or creator marketing. 3:32 That's gonna help you again drive revenue full funnel. Secondly, we have ratings and reviews. Everything again from driving SEO value when consumers are searching with that those rich, ratings and, wording from consumers right through the search engine optimization, and then driving through, onto the page, again, with consumers' authentic opinions and also with questions and answers from consumers on-site. 3:56 And then lastly, at the bottom of the funnel, we have contextual commerce. So contextual commerce is really focused about making sure you deliver the right message at the right time. 4:06 It's taking things like social proof, you know, low inventory, things of that manner, delivering the message as it, analyzes the consumer behavior as they're on the site. 4:15 The decision engine determines what message, again, at the right moment is best to send, in order to optimize that they convert and buy your products. 4:23 So we'll talk a little bit more about that. So with the context set, we're gonna talk about today's journey through the eyes of Cassie, the consumer, and her dog, Buddy. 4:31 They're both important in this journey. As we go through Cassie's journey on the consumer, experience, you're going to see a couple of things. One, there are features that are already available that I'll call out that you can take advantage of today. 4:44 There are a number of things that are coming soon. I'll give some context on their timing and if you can get started using those. And then lastly, again, there's some things that are still in the works, some experiments as we call them that we're testing out, and I'll give you some insight into the future and where we're looking. 4:59 So let's get started. So Cassie starts her journey where many of us spend our time maybe, unadmittedly, out on TikTok. She's scrolling through her favorite videos. 5:08 She comes across this video of a dog eating dog food. You know, Buddy actually has not been feeling so well, has been kinda low on energy, and she really thinks it's the dog food. So she's in the market, but, again, she hasn't been actively searching, but she passively comes across this on social media. 5:22 She thinks about it. She sees that the the brand is tagged, in this post, from a different user, so she's able to navigate over to the Tail Wag Treats profile page out on TikTok. 5:34 On this page, you can see the video is already in motion on the feed. So this means that the, tail wag treats must have already done the rights request with the user to be able to use that, on their own TikTok feed with permission. 5:46 Of course, she wants to learn more. She looks up in the bio, and she sees the like to buy link that's powered by Bazaarvoice vibe. She clicks on it, and she's taken to an interactive feed, right, that's now shoppable, of Tail Wags Treats, TikTok posts. 6:02 So she sees that video again. She clicks through, and then she's actually taken to that post again with the products tagged in it. So, again, she can get more information. 6:12 For tail wag treats, they've generically tagged a product landing page because they want to introduce some different flavors of the dog food. So they're trying to increase, the consumer's consideration of some different options. 6:23 Cassie clicks through, and she lands on that product listing page. Again, she's not quite sure where to go here. So, again, it's a marketing tactic, but she needs a little more information to decide where to dive in. 6:33 She's able to tap on the ratings and reviews, the stars, and she's then prompted with an AI review summaries. This is gonna tell her the difference kind of, you know, the what's the quick gist of all the reviews that are with those products so she can make a quick decision right then to be able to dig in further. 6:49 She makes her decision, and I should sorry. I should note that those are available now within the ratings and reviews platform. So Cassie makes her decision, and she starts to dive in a little bit more on her experience. 7:00 As she gets into the product page, first up, she sees the trust mark that is now on the page. And I know you've heard about authenticity and our investment in the intelligent trust mark earlier today. 7:12 Cassie looks at this mark. She doesn't know who the company Bazaar Voice is, honestly, but she sees the check mark. She sees the logo, the the shield, and she knows that, you know, this is generally a sign of, like, something she can trust that's been either you know, it's and applies security, and protection. 7:29 And so she feels good about knowing that there's a third party out there that's doing some validation of the reviews that are on this site. Let me just, again, zoom in a little bit more to talk about that intelligent trust mark. 7:40 So and you probably heard this morning too. Again, we are announcing the launch today, but it will be available in May. So let's talk about some of those details there. 7:49 A couple things. We started all of this, by researching with nine thousand consumers and asking them how they felt about authenticity and especially the development of AI. 7:59 And they said they were worried, about half of them, I should say, were worried that AI was gonna lead to, again, false content and reviews that they couldn't trust. And so we wanted to, you know, figure out how could we improve our authenticity, that detection of fraud, and also make sure to build that trust with the consumer. 8:15 From there, we, again, made some improvements in our technology. We did research on the design, some of those things that I've already commented on. Again, the the Cassie anecdote I just told was actually something that we saw in the user research around the design. 8:28 As far as the technology, again, this intelligent trust mark looks at the content at a product level. So if that product meets the standards of our moderation of the authenticity details, then that product is individually badged with the trust mark. 8:43 And it's taking into account not only the native content, but any content that's syndicated also to that product. So, again, you don't have to do anything in terms of getting the the badge on your site. 8:53 You have to uphold the standards that are then making sure that consumers can really trust that content. So like I said, this is something that has been in the works, and we're excited to announce today, and officially release in May. 9:05 So excited to have everyone be able to take advantage of that. Let's keep going through Cassie's journey here. So no shocker, but, again, the first thing that Cassie is really drawn to on the PDP, is this immersive video gallery. 9:21 So this is gonna be the vibe gallery that contains photos and videos that are sourced out from social media. As Cassie clicks through, she doesn't even realize it, but those thumbnails that are within the gallery have actually been edited, by Tail Wag Treats. 9:38 They're able to customize the thumbnail, so none of those dogs have that awkward millennial pause at the beginning of their video, in the thumbnail. So she's able to click through and immediately then the video opens to full screen. 9:50 Now this is an experience she loves. Right? This is the experience that she's used to out on social media. So this is, again, speaking more of Cassie's language as she's engaging with the Tail Wag Treats brand. 10:01 Now just to speak a little bit more to where that content's coming from, again, typically, it's from Instagram, again, where it's either the the brand created content, creator content. 10:12 Again, anything where the brand is mentioned and source back and rights approved. I do wanna call out a couple, additional things that we're adding though to the suite, and that is the ability to source TikTok content from the brand being mentioned and then, again, being able to do rights approval just like you saw in that initial intro with Cassie and her experience on TikTok where you saw the the content on dialogue treats. 10:34 Again, being able to actively create that content from your loyalist through TikTok. So now, again, we know that TikTok is sometimes questionable if it's gonna be turned on or not. 10:45 So that's, again, why we wanna be flexible. Right? What are the other sources of video content beyond Instagram, beyond TikTok that you wanna tap into? 10:53 We heard from you all, and that answer is YouTube. And so we are making huge investments, that are coming here shortly then around, again, being able to source creator content off of YouTube. 11:03 And then if you think about on the flip side, if you source that content, then you're able to post it back on social media. You're able to put it on your page as, seen in this scenario. 11:12 Really take advantage of it again. Get more insights and analytics. So giving you the options that you need to be successful. Next step. Again, Cassie scrolls vertically. 11:23 It magically works. Again, just like social, an experience that she's used to. She loves this full screen, navigation and making it so simple and easy to navigate. 11:31 And it could be set to auto scroll, again, if it was something, that you wanted the consumer to quickly go through different videos. If you wanna put it on a home page, maybe an inspirational gallery, it's still product tags. 11:43 So, again, if the consumer hasn't discovered the product yet, but they're just engaging in the content, they could still click through and go to the product page. And then, you know, Cassie's looking at this video. 11:53 She thinks her friend would really love to see this dog, honestly. And, if she was on social, she would just send it over to them. But, you know, she is starting to kind of assume maybe she can't, but We thought of that too, Cassie. 12:05 So the ability to share videos then also directly from your website. So, again, she clicks the button just like on social, and then she's prompted with that embedded, you know, mobile experience that then allows her to share out that video to others. 12:17 And if you think about that, this is really amplifying that video content. Right? These consumers are out there sharing and promoting and driving their friends and family then onto your site. 12:27 So it's a great way to generate more traffic and interest. And then lastly, again, Cassie wants to go back and do her favorite thing, you know, what she's best at, which is multitasking. 12:37 So she's able to make it picture in picture, still see the videos progress, and look back at the details on the PDP at the same time. So that kinda brings us full circle through our immersive, gallery experience for video. 12:50 Like I said, we're very excited about this second, you know, evolution, of our gallery's product. That is available for piling today, I'm excited to announce. 13:00 And at the end of this presentation, you can see a QR code where you can sign up for those pilots, and then this will be released broadly in May just to give some concept on timing. 13:11 Alright. Let's continue on the journey here. So Cassie looks at some other content that's on the page. Again, still drawn to videos. She sees that there's video attached to reviews down in the the review section on the page. 13:23 Just for, you know, note, consumers are able to upload videos and attach them to their reviews. Typically, in the past, this has been through YouTube links, and so we're releasing on the hosted display the ability to upload native videos. 13:37 This is already available on the API, I should note, and then the same with this other feature. As she clicks through, then she's starting to watch the video, but, it's the Casa Moore episode on LaVine, so she's a little distracted by the TV. 13:49 She can't have the sound on, and so, again, she mutes this particular video, but she's still trying to multitask and engage. Again, that closed captioning makes it easy for her to still take in your experience. 13:59 Obviously, this provides broader benefits like accessibility, but, again, your users are doing many things at one time. So give them the content in the way that they wanna take it in. 14:10 Alright. Well, Cassie, you know, has looked at some content. She's thought a lot about it, but she's still not quite sure. And during that time then, we decide with contextual commerce that it's time to pop a message to give to Cassie, and that is a hundred people have added this to their cart today. 14:27 Now what Cassie doesn't know is that in the background, Bazaar voicing the contextual commerce engine have been watching her behavior on the site. So, again, we're trying to understand where she's at in her journey. 14:37 We've noticed her mouse is slowing down. We're seeing signs that she may travel off the page, and therefore, we wanna make sure to capture her in her journey and make sure that she converts. 14:47 We pick the right message at that right moment to keep her on-site and drive conversion, and that's the power of contextual commerce, which is already available today. 14:55 And just in talking about some of the benefits to just, again, step out of Cassie's journey for a little bit, this is driving, again, direct benefit, of course, to your top line revenue. 15:06 If you look at this, chart overall, it's showing the, conversion rate growth. For an example client, this was an actual client, but the growth that they saw over a two year period. 15:16 So it's not that you sign up with Bazaarvoice and you just start to get benefit and it stays flat over time. The decision engine that powers this is constantly learning and improving to make sure that you're getting more and more revenue over time. 15:29 So this one you see almost drove to a fifteen percent increase in that conversion rate. Alright. And then to talk about a little bit of innovation here on the contextual commerce side. 15:39 So we're thinking again about how the different solutions work together. Cassie, again, is a big fan of social media, so what better way to maybe pop a message that has that social media in it that really resonates with her? 15:52 In this example, you'll see, again, there's a post from social media, a fresh post. It's something that's relevant. Others are talking about it. Again, some there's some different designs, on this front, but it's something that really appeals to Cassie and her user journey. 16:06 So she's very engaged. A couple other things to add to her journey. Again, there's questions on the site. A lot of times we see that the questions that are asked are actually answered somewhere else on that PDP. 16:17 So we're trying to save you time and effort in answering these questions. That's why we're providing AI generated answers again by taking in the content that's already on the page and generating those. 16:28 And then if we look again to the future, we're thinking about, an AI shopping assistant, which actually we're experimenting with right now and testing out. And that AI shopping experience, again, the consumer is more able to then just directly ask their own questions. 16:42 Sort of the future is, again, you're predicting the question and the answer of the consumer, and this is giving them that flexibility of asking any question that they're interested in and then being able to give the answer back. 16:53 So, again, this is an experiment we're currently working on right now. If we finish out the shopping journey here for Cassie, then, again, there's a couple things on the checkout page that we're also doing to bring all of those solutions together in the Bizarro Place platform. 17:06 You know, she's almost there to purchase, but payday is coming up. Like, should she do it? Should she wait a little bit? No, Cassie. This is your moment. So, again, we use contextual commerce to help put her over the edge. 17:17 So instead of just the product photo on checkout, we show her, again, a a social photo because we know that that's something that she's been engaging with while on-site. 17:25 We also show the reviews or the ratings, I should say, for another product she's put in her basket. Again, this is a top rated product. You're making a good decision, Cassie. Just go for it. 17:33 Right? So we push her over the edge, and she makes her purchase. The product is shipped. Buddy's enjoying his food. Cassie's, again, out on social media again doing her thing. 17:45 And two weeks afterwards, as she's engaging with the content again, then she gets an email notification. Oh, it's time to leave a review, for, her dog food and, you know, check-in on how it's going. 17:57 So there's many ways that we collect reviews at Bazaarvoice. I'm just gonna highlight, again, one of those that's in the road map. This is something that we've actually actively been testing out in our influencer community of nine million members where we're able to test a lot of things ahead of time before we bring them into the core ratings reviews platform. 18:13 So this is around driving improved quality of video, and photos that we're collecting from consumers. And you can see in these prompts, we're giving them some unbiased ideas on how to position the product, even suggest again that they bring their pet, into the photo, again, to bring it a little bit more to life to make sure it's clear, the center of context. 18:32 Right? Like, that's very easy to understand. That review is taken into the Bazaarvoice. So Cassie is a a perfect consumer. 18:40 She's written a review that has photos on it. She's posted on social. She's done everything we could dream of. So we take that content into Bazaarvoice. We moderate it. 18:48 We look at the authenticity details again, and then we look at sending it out to the broader Bazaarvoice network. So it's not only gonna go back to the Tailwind Treats site, but it's gonna go to every retailer every retailer at RetailWog Treats is sold. So really amplifying that content. 19:04 Now if we flip to close on the client experience, I wanna talk a little bit again about a different use case. So while Cassie comes to a close, again, there's a new product that Tail Wag Treats is interested in launching. 19:16 They want to try testing this out with actually some creator marketing to drive some buzz. They're not exactly sure how to approach it, but, again, we have exactly what they need with Bazaarvoice Vibe. 19:27 So, again, with Bazaarvoice Vibe, you can source that content, again, from the everyday consumer. You can again, if you don't know an audience yet, tap into our influencer nine million member community. 19:39 You can tap into creators to create more professional curated content, or you can tap into your social fans out on social media. You can then amplify that content. 19:48 Again, we make it very easy with AI. So once you source that content, how do you then easily put it in all the right destinations? And then last, again, how do you optimize that? 19:56 Make sure that you're using that content and you know which content performs best. So let's jump into this walk through of Tailwind Treats. Again, they wanna start a new campaign. 20:06 They go into Observe Voice Vibe. They click create campaign. There are those three options of audiences I just described. And, again, they're going after a creator marketing audience here. 20:16 They tap, and then they're taken to an AI search tool. This is something that our consumers have really loved and given us good feedback on. This means you don't have to be an expert in the product. 20:26 This means you're an expert in your products. Right? What is the type of creator that you wanna tap into? You can do things like this example is showing where you can attach a photo. 20:35 What's the vibe or aesthetic that you're looking for in a creator? Then you can type in things in that search bar, more like an AI prompt. I want someone who's based in New York, who specializes in pets, who has a engagement rate of a certain amount. 20:48 And so, again, you're able to to type that in, and then we figure out all that information. We give you a list of creators, and then you're able to dig in and learn more about them. 20:57 Picking again one creator offhand, you can see the different type of content that they've posted, the analytics about their audience, and then also, again, similar creators if what we served up isn't quite right. 21:08 You can reach out to them easily to set up the engagement through the inbox, and you're on your way. Now you're running this campaign. You're collecting that content. 21:17 As the content comes in, again, it goes to the amplify state. You can amplify that like many places that we've already touched on. Post that back on social to go back to your TikTok, back to your Instagram, back to all your meta properties. 21:30 You can then also, again, put that on your gallery, again, back on, yeah, the experience we saw Cassie go through. Or I wanna highlight, you can also syndicate it again back out to the visual syndication network. 21:42 Now when that content goes back out to retailers, you know, again, it goes into their galleries on the site. You can also see in this example, sometimes retailers are using that social content as alternatives to the product photo at the top of the page. 21:54 That's because it's highly engaging, right, and it drives conversion. So it has a lot of, opportunity and benefit to you to get into that syndication network. And I'm excited to announce that we have three new members that we've just added, along with a dozen of existing retail destinations. 22:09 But Lowe's, Office Depot, OfficeMax, and Canadian Tire are now all members of the Visual Syndication Network. So welcome aboard, and they're looking for your content. 22:19 Now you're at that end of that journey. You've run the campaign. It's time to pay the consumer. And I think this is the least fun part of the experience of, like, creating great content that people engage with, right, the finance part of it. 22:30 So we have created a single easy place for you to manage those payments and make them happen. You can come into this list of creators. 22:39 You can see in the example, send a payment link. You're easily prompted. You can set up a Vibe wallet where you then deposit funds so that you can do that transaction directly through Vibe. 22:50 It's very simple. Again, we're taking care of all the back office effort. That means on the flip side of things, for the creator, they're going into our creator portal. 23:00 They're seeing the payments. They're setting up their bank account, and then they're also seeing all of the different tax forms. So, again, simple and easy in a single place for you. 23:08 And then lastly, to wrap this all up here, again, think about all of those data points that we hit on as we went through the journey, all the way from on social. Right? We know what content's being posted, engaged in. 23:18 We saw the drive through the PDP. We saw which content is being engaged with and is driving revenue. That's all of that data that we have in a single full funnel ROI report. 23:28 And one thing I really wanna add, again, that's that's new to this, is we're also gonna be speaking to the revenue value of the syndicated content. So making estimates about the value of that content as it went out through the network. 23:39 So you can understand the full revenue impact from your site to the network. Again, end to end full funnel ROI. So with that, again, full through the journey, it's back out to Cassie again through her connected consumer, journey. 23:52 And Cassie is just one of many consumers. Right? That example happens over and over again. And at Bazaarvoice, we're dedicated to be the platform to share authentic product experiences, and we're looking forward to continuing to work with you, as we launch these new features. 24:06 So click here. Again, use your your phone to go to that QR code. Sign up for those Vibe pilots that I highlighted, and those last two at the end. We're really looking forward to working with you in the year ahead. 24:17 Alright? And I think back to Ed and Emma.
