AN INTERACTIVE VIRTUAL EVENT

Every shopper. Every Step.

Scaling discover on the modern shelf.

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Bazaarvoice Summit: Navigating the Non-Linear Path to Purchase

Shoppers no longer follow one path to purchase. In a single journey, they might move between AI search, brand sites, retailer sites, social media and online marketplaces, and then back again. Which raises the real question: with more shelves to cover and the same team, budget, and content, where should you actually focus? AI is a fast-growing part of that mix, but it's not the whole journey. And great user-generated content (UGC) is only part of the equation. Its value grows when it reaches shoppers wherever they discover, research and buy. The starting point is simple: you can't treat every shelf equally.

  • Doug Straton

    Doug Straton

    Chief Marketing Officer & Chief Client Evangelist

  • Dave Sommer

    Dave Sommer

    SVP, Head of Customer Growth

  • Marissa Jones

    Marissa Jones

    Vicepresidenta sénior de Producto

  • Alex Kirk

    Alex Kirk

    Dirección de Consumer Insights

  • Meaghan Danielson

    Vice President, Global Solutions

  • Amantha Hubbard

    Omni Marketing Manager for Target Reckitt

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