Ratings and reviews
Collect fresh, authentic reviews that strengthen product visibility and shopper trust.
Product discoverability
Improve product discoverability across your entire catalog
Improve product discoverability with fresh, authentic UGC across your catalog. Bazaarvoice helps you continuously collect, structure, and distribute reviews to improve product content coverage and help more products appear in search, AI recommendations, and retail discovery channels.
The Challenge
Why most of your catalog is invisible to search and AI
Search and AI systems need current and accessible product information to understand relevance. As popular SKUs attract more reviews, quieter products fall behind, leaving large parts of the catalog difficult to discover. BEST-SELLERS CAPTURE THE STRONGEST SIGNALS High review velocity gives popular products more content for search and AI to evaluate. QUIET SKUs LOSE VISIBILITY Products with fewer sales collect fewer reviews, reinforcing the content and traffic gap. LARGE CATALOGS HIDE VALUABLE PRODUCTS Shoppers may never encounter lower-volume SKUs unless they already know what to search for.
Key takeaways
- Product discoverability is a catalog-wide challenge. Products with sparse or stale review profiles give search and AI systems fewer signals to understand their relevance.
- Best-sellers naturally attract more reviews and visibility, while lower-volume products can fall into a cycle of limited content, traffic, and organic review collection.
- Continuous review collection keeps more of the catalog active with fresh shopper content that supports search visibility, AI discovery, and buyer confidence.
How do you use continuous content collection as a discoverability strategy?
CORE TACTIC
Target under-reviewed products
Use targeted sampling to build authentic review volume for specific priority SKUs.
CORE TACTIC
Maintain review recency
Always-on collection supplies a steady stream of new content beyond campaign windows.
CORE TACTIC
Structure UGC for AI
Make reviews accessible to AI agents through machine-readable, crawlable formats.
CORE TACTIC
Expand content across channels
Syndicate fresh reviews to retail partners so shopper proof follows every product.
Product discoverability that drives measurable results
67%
Increase in the number of Petco pages ranked organically, demonstrating stronger organic search visibility after launching its Spotted Sampling Program.
30%
Increase in Lancôme conversions after more than 3,000 reviews were syndicated to Debenhams.
7.98%
Conversion rate among Popken Fashion Group customers who engaged with syndicated reviews across European markets.
Who benefits from better product discoverability?
E-commerce managers
Improve review freshness, SKU coverage, and product visibility across large catalogs without adding manual collection work.
Brand managers
Keep established, seasonal, and lower-volume products visible across search, AI, and retail channels with stronger shopper proof.
Digital commerce leaders
Connect owned storefronts, retail partners, global markets, and AI discovery channels through one catalog-wide strategy.
How Bazaarvoice increases product visibility
Bazaarvoice connects content collection, display, and syndication to improve product visibility throughout the lifecycle. Fill coverage gaps, make UGC accessible to search and AI, and extend shopper proof across discovery channels.
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Photos and videos
Add rich product context that helps shoppers and discovery systems understand each SKU.
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Questions and answers
Build useful product content around the questions shoppers ask before purchasing.
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Syndication
Distribute UGC across retail channels to expand retail product discovery and reach.
Proof from our customers
See how leading brand used targeted product sampling to generate fresh reviews, improve organic product visibility, and increase revenue from sampled products.
Petco’s sampling lifts revenue 48%
“We’ve really seen a positive impact on visits, conversions, and improving the discoverability of new products. From a results standpoint, it’s been a positive experience to see that we can get 10-15 reviews for new products quickly.” — Hannah Kredich, Category Specialist at Petco
Read the Petco sampling case study
Turn discovery into conversion across every channel
Fresh reviews help products earn visibility, but discovery is only the beginning. Bazaarvoice Display turns that content into summaries, navigation tools, and visual experiences that support confident purchases. Amplify then uses retail syndication to extend UGC across partner sites and emerging AI discovery channels.