Ratings and reviews
Display verified customer feedback to validate product claims and support confident purchases.
Increase conversion rate
Increase conversion rate with verified social proof
Brands invest heavily in attracting shoppers, yet many visitors leave product pages without buying because they can’t find enough credible proof. To increase ecommerce conversion rate, Bazaarvoice Display brings reviews, sentiment insights, and authentic visual content directly into the decision-making experience.
The Challenge
Why PDPs fail to convert traffic
Shoppers reach product detail pages with intent, but static descriptions cannot confirm real-world performance. While brand copy explains key features, buyers want validation from real people—and when reviews are thin, outdated, or absent, it creates doubt that stalls the purchase. Compounding this, static and clinical storefronts break the discovery journey entirely, failing to deliver the immersive experiences modern consumers expect.
Key takeaways
- Verified, authentic customer reviews are a powerful conversion lever on product detail pages. 78% of shoppers say reviews have the most influence on their purchase decisions.
- Trust signals such as verified review badges, AI-generated summaries, and authentic buyer photos address the uncertainties that keep shoppers from buying.
- Bazaarvoice Display surfaces relevant, trustworthy shopper content at critical decision points to support confident purchases and measurable conversion lift.
Gives shoppers more confidence to buy
KEY DRIVER
Verified ratings and reviews
Display moderated reviews and an Intelligent Trust Mark that signals authenticity, helping shoppers immediately identify trusted review content.
KEY DRIVER
AI-generated review summaries
Surface recurring themes and clear sentiment insights so shoppers can evaluate products more quickly without reading every review.
KEY DRIVER
Shoppable UGC galleries
Use social commerce galleries to show products in everyday settings to reduce uncertainty and validate real-life performance.
KEY DRIVER
Social-style product videos
Carry the immersive social experience onto PDPs with auto-playing video that keeps buyers engaged.
How Bazaarvoice helps increase conversion
Bazaarvoice puts trusted shopper content at the point of decision. Reviews, real-life visuals, product answers, and syndication help reduce uncertainty, strengthen product-page engagement, and give shoppers more confidence to buy.
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Photos and videos
Show products in real-life settings so shoppers can better judge fit, quality, and use.
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Questions and answers
Resolve product-specific concerns before uncertainty causes shoppers to leave the page.
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Syndication
Bring more review content to product pages across retail channels to improve coverage and trust.
Proof from our customers
See how Le Col combines reviews and authentic customer images to strengthen shopper confidence and increase conversion rates.
Le Col sees 5x conversion
“Our reviews provide social proof to new customers who are discovering the brand for the first time. It gives them confidence that the products are the highest quality.” — Andrew Longley, Head of Digital, Le Col
Read the Le Col case study
Keep product pages supplied with fresh shopper content
High-converting displays need a continuous supply of current reviews, photos, and videos. Bazaarvoice Source uses creator partnerships, targeted product sampling, organic collection, and the Influenster community to keep Display experiences fresh and persuasive without increasing internal production demands.