Introducing Ambassadors:
NewSampling communities powered by your shoppers
Ambassadors empowers brands and retailers to generate high-quality UGC through exclusive sampling opportunities with their loyalty shoppers.
BAZAARVOICE AMBASSADORS
Turn loyal shoppers into advocates
Build an exclusive Bazaarvoice Product Sampling community that rewards loyal customers and generates authentic reviews and visual content.
Bazaarvoice Ambassadors turns your customer list into a sampling community. Invite loyal shoppers to try products, share quality content, and stay connected to your brand.
0:00 / 0:00
More content from people who know and love your brand
11M+
Influenster members to reach
3 types
of content and feedback
1 hub
for your sampling community
Build a loyal community of advocates
Manage members, deliver exclusive sampling campaigns, and source quality content in one branded experience built around your customers and goals.
Feature
Centralize your members
Move customer and loyalty lists out of scattered spreadsheets and into one organized sampling community. Manage members, source participants from across channels, track participation, and run repeat campaigns more efficiently.
Feature
Target the right people
Tag members using the details that matter to each campaign. Invite the most relevant shoppers to test products and create quality content grounded in their real experience.
Feature
Make it feel like you
Create a dedicated community hub with your name, logo, and description. Use co-branded invitations and a seamless member experience that keeps your brand present from invite to review.
Feature
Protect your community
Set competitor-blocking guardrails that help protect your advocate base. Keep exclusive members focused on your campaigns while building stronger, long-term customer relationships.
Feature
Generate richer content
Source media-rich reviews, social content, and post-campaign survey responses. Campaign guidance, member education, and AI moderation help support more useful, authentic submissions.
Feature
Extend campaign reach
Reach beyond your existing customer list by adding targeted shoppers from the 11M+ Influenster community. Find relevant voices while keeping the experience connected to your brand.
Built for brands that value lasting loyalty
See how top brands turn trusted customer relationships into fresh, useful content.
Explore product sampling ideas
HOW-TO GUIDE
Plan a sampling program
Build campaigns that earn useful content.
STRATEGY
Grow customer advocacy
Turn loyal shoppers into active advocates.
INSIGHTS
Generate better reviews
Help members create richer product stories.
FAQs
A product sampling community is a group of customers who opt in to try products and share honest feedback. Brands can invite members to relevant campaigns, send samples, and source reviews, photos, videos, social content, or surveys based on each campaign’s goals.
Bazaarvoice Ambassadors is a community management and product sampling solution. It turns an existing customer or loyalty list into an exclusive, branded experience where members can discover campaigns, test products, and create authentic content for brands and retailers.
Brands invite eligible shoppers to receive a product in exchange for their honest experience, not a positive rating. After trying it, members are prompted to submit a review and other requested content. Clear guidance and moderation help keep submissions useful and authentic.
Product sampling focuses on reaching everyday shoppers to create authentic content in exchange for product. Ambassadors can generate reviews, visual content, social posts, and surveys without requiring participants to be influencers.
Ambassadors brings member management, targeting, invitations, campaigns, and content sourcing into one experience. Teams can run repeat programs for launches and core products, organize loyal customers, and add relevant Influenster members when a campaign needs more reach.
Exclusive access gives loyal customers another reason to stay engaged. Brands can invite the same community to relevant sampling opportunities over time, learn from its feedback, and recognize participation through a branded experience that makes members feel closer to the products they support.
Customer-generated content is rooted in firsthand use. Shoppers can describe fit, flavour, performance, routines, and details that polished brand creative may not show. Clear disclosure, honest-review requirements, verified badges, and moderation help audiences understand where the content came from.
Turn loyal customers into brand advocates
See how a sampling community can keep content flowing.