Social commerce
Turn customer and creator photos and videos into shoppable galleries across your website and social channels.
Reduce cart abandonment
Reduce cart abandonment with shoppable UGC and social proof
Bring authentic customer photos and videos directly into the shopping journey. Bazaarvoice helps you turn social content into shoppable galleries that build confidence, reduce purchase friction, and give shoppers a clearer path from product discovery to checkout.
The Challenge
The challenge of reducing cart abandonment
Shoppers may discover your products through immersive TikTok videos, Instagram posts, or creator content, only to arrive at a static product page. That abrupt shift can weaken confidence and interrupt the path to purchase. With e-commerce cart abandonment rates averaging around 70%, brands need to make every paid visit work harder. SOCIAL AND STOREFRONT EXPERIENCES FEEL DISCONNECTED Static product pages lose the energy and context that brought shoppers to your site. RISING ACQUISITION COSTS INCREASE THE STAKES Every abandoned visit reduces the return on paid social and acquisition spending. PRODUCT UNCERTAINTY INTERRUPTS PURCHASES Shoppers hesitate when product photos don't show how an item looks or works in real life.
Key takeaways
- Brands often create engaging social content, then send shoppers to static product pages that make it harder to maintain interest and confidence.
- Shoppable media doesn’t require a separate media budget. It turns existing customer social content into conversion-driving on-site assets.
- Bazaarvoice customers have reported conversion lifts of 108% to 216% after integrating shoppable UGC experiences.
How shoppable UGC reduces purchase friction
CORE CAPABILITY
Bring social discovery onto your storefront
Embed real customer photos and videos on homepages, category pages, and PDPs to create a more immersive shopping experience.
CORE CAPABILITY
Make customer content shoppable
Let shoppers explore products and add items to their carts without leaving the gallery or navigating through additional pages.
CORE CAPABILITY
Personalize the path to purchase
Use contextual commerce to surface relevant recommendations and shopper proof at key decision points.
CORE CAPABILITY
Reduce uncertainty with authentic proof
Show products in real homes, outfits, routines, and use cases so shoppers can make more confident purchase decisions.
Conversion lift from shoppable UGC
188%
Increase in conversion when visitors engaged with UGC Galleries at Oliver Bonas
216%
Increase in conversion after Taking Shape introduced Galleries, alongside a 15% lift in average order value and 58% more time on site.
108%
Increase in conversion after MAM UK integrated Galleries, alongside a 58% increase in average order value.
Who can reduce cart abandonment with UGC?
E-commerce managers
Use shoppable UGC to increase product-page engagement, conversion, and revenue per visitor.
Brand managers
Extend social and campaign content onto your storefront to strengthen trust and asset value.
Digital commerce leaders
Scale on-site experiences that connect social discovery, shopper proof, and purchase.
How Bazaarvoice uses shoppable UGC to reduce cart abandonment
Bazaarvoice places authentic shopper proof throughout the buying journey to reduce uncertainty, sustain engagement, and help more shoppers complete their purchases.
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Ratings and reviews
Display authentic product feedback that answers shopper concerns and builds confidence before checkout.
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Creator marketing
Generate reusable visual content from creators whose audiences and experiences align with your products.
Scale shoppable content without scaling production costs
Use creator marketing to generate fresh visual content for shoppable galleries without relying on costly photoshoots. A steady stream of authentic assets keeps PDPs engaging and supports stronger conversion over time.