Ratings and reviews
Collect and display authentic reviews that build trust and support purchase decisions.
Omnichannel sales strategy
Strengthen your omnichannel sales strategy with shopper proof
Shoppers may discover your products on one channel - and purchase them on another. An effective omnichannel sales strategy keeps authentic shopper content visible throughout that journey. Bazaarvoice automatically distributes your UGC to retail partner pages, helping you replace empty listings with consistent social proof at scale.
The Challenge
The challenge of keeping retail product pages active
Reviews may build trust on your owned storefront while retail partner listings remain empty. Without a scalable distribution process, teams must manage separate uploads, formats, and portals for every retailer. These gaps can weaken shopper confidence, search visibility, conversion, and retail competitiveness. VALUABLE REVIEWS STAY SILOED High-performing reviews on your site remain invisible at other points of sale. THIN LISTINGS WEAKEN SHOPPER CONFIDENCE Products with few recent reviews can look less credible than competing listings. MANUAL DISTRIBUTION CAN’T KEEP PACE Portals, spreadsheets, and retailer-specific formats become harder to manage as catalogs grow.
Key takeaways
- Reviews collected on your owned site cannot influence retail purchases when they remain trapped in one storefront.
- Bazaarvoice’s unified Syndication Network distributes reviews, ratings, questions and answers, and visual UGC across 2,300+ global retail partners without manual uploads or spreadsheet management.
- Strong, current review coverage can improve retail conversion and help protect products from losing visibility or placement during Product Line Reviews.
How syndication supports an omnichannel sales strategy
CORE CAPABILITY
Match content to the right products
GTIN, UPC, and other product identifiers connect reviews and UGC to the correct retail listings.
CORE CAPABILITY
Distribute more types of shopper content
Extend star ratings, written reviews, verified questions and answers, photos, and videos across channels.
CORE CAPABILITY
Reach shoppers across markets
Cross-border syndication and translation help content support retail pages in different countries and languages.
CORE CAPABILITY
Find and close coverage gaps
Network reporting shows destinations, volume, and product-match coverage so teams can close distribution gaps.
How Bazaarvoice strengthens shopper proof across channels
Bazaarvoice helps you collect, display, and distribute authentic UGC through a connected platform. Use each capability individually or together to keep product content current throughout the shopper journey.
- Learn more
- Learn more
Photos and videos
Show products in real-life settings to reduce uncertainty and strengthen social proof.
- Learn more
Questions and answers
Give shoppers useful product answers before they make a purchase.
- Learn more
Syndication
Distribute reviews and other UGC across retail channels to expand product reach.
Proof from our customers
See how leading brands use the Bazaarvoice network to expand review coverage and give shoppers more useful product information across its retail catalog.
Petco’s sampling lifts revenue 48%
“We’ve really seen a positive impact on visits, conversions, and improving the discoverability of new products. From a results standpoint, it’s been a positive experience to see that we can get 10-15 reviews for new products quickly.” — Hannah Kredich, Category Specialist at Petco
Read the Petco sampling case study
How Amplify connects to Source
Syndication becomes more valuable as the content pipeline grows. Source capabilities such as ongoing product sampling, Influenster community activations, and creator programs generate fresh UGC that Amplify can distribute across more products and retail partner pages.