The creatorverse: Navigating the next chapter of social media

Summary

The emergence of the creator economy and online communities has shifted the dynamic for brands vying for consumer attention. Now that consumers are embracing the shift toward a more open landscape of entertainment and education, brands need to develop a deeper understanding of the scope of the creator economy and their place within it.

Bazaarvoice recently attended Social Media Week so we could learn first-hand how to effectively collaborate with creators to drive next-level engagement, and how innovative content is created to build communities you can grow and monetize.

Using insights from the event, this masterclass is an in-depth discussion on innovating your content and channel strategies for the creatorverse so you can drive more sales on your social, e-commerce, and retail channels.

Join speakers Liz Griffin, VP Social Commerce, Bazaarvoice, and MacKenzie McCarver, Senior Director of Social Media and PR, At Home, as they discuss:

• Why authentic social proof is key in the creatorverse

• Knowing your path from social to site

• Investing in your influencer strategy