Kraft Heinz’s secret sauce: The right content in the right place at the right time

Summary

In this speaker session from Brand Accelerator, Elizabeth Northrup, Associate Brand Manager at Kraft Heinz, shares how the brand came to realize the importance of content—especially user-generated content (UGC)—and what it did to overcome the challenges of scaling content collection and distribution.

Watch the session now to learn:

• Why content matters now more than ever for Kraft Heinz

• How Kraft Heinz was able to collect high-quality UGC—from target consumers—for new products

• How Kraft Heinz leveraged social advocacy to drive key results

• Where the global food company shares customer content to reach more consumers