Best practices for maximizing the ROI of a ratings and reviews program

Summary

Watch this webinar with best practices provided by Econsultancy and Bazaarvoice and in-practice examples from La Redoute, this webinar and guide can help you assess your existing ratings and reviews strategy or create a business case for launching one.

Organizations can get closer to their customers than ever before. The feedback economy, which runs on star-ratings, reviews and other user-generated content (UGC), offers an unprecedented opportunity to easily and immediately engage in a dialogue with consumers. A UGC program done right can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers, and provide you with a new touch point to create a dialogue.

Topics we’ll cover:

• The extent to which ratings and reviews have become a crucial part of customer decision making

• How to stand out and win customers at the digital shelf

• How to develop a reviews management strategy and track its ROI

• How to decide which vendor to use and which stakeholders to involve

Speakers

• Jim Clark Commercial Research Director, Econsultancy

• Emmanuel Gerbier Director Client Success - EMEA, Bazaarvoice

• Marion Felez Digital Experience Dept. Shopping Tools & CGC Manager, La Redoute