Principles of visual content creation

Introducing: Bazaarvoice’s “The 3Cs” education and — the fundamentals of visual content creation. Users crave authentic UGC, and brands crave high-quality, high-converting content.

Here’s how you can achieve both and drive more value from every sampling campaign investment. Use Bazaarvoice’s “3 Cs” to give creators the tools they need to capture content that performs. Clarity - Encourage natural light or bright, well-lit settings - Avoid harsh shadows, blurry focus, or heavy filters - Product details should be crisp and easy to see - What you want shoppers to feel when they see the content Tip: Share visual references of past UGC that worked well. Center of Attention - The product should be the clear focal point of the shot - Avoid busy backgrounds, cluttered frames, or out-of-focus placement Tip: Call out required framing, angles, or “hero” moments in your brief. Context - Help creators show how the product fits into everyday life - Real environments and genuine use cases build shopper trust and relatability Tip: If the product is seasonal or best used in a specific setting, say so.