0:00 Hello, everyone. I'm Marta Kelsey. I'm so excited to be with you here today and walk you through an overview of where we're driving innovations across the Bazaarvoice platform. 0:13 Bazaarvoice, we're constantly focused on the ever evolving shopping journey. While it's easy enough to map out a consumer flow, we all know in reality, the shopper journey isn't linear. 0:26 Consumers may hear about your products on TikTok or see a product recommended in a carousel in a marketplace, and these days may show up in the result with from chatting with an AI platform such as ChatGPT. 0:40 So it's so important for us to help you show up with the right content in the right place at the right time. And to help you do that, Bazaarvoice has a variety of products to make sure you appear everywhere along that shopping journey. 0:56 Our foundation continues to be in our ratings and reviews platform, underpinned by our focus on authenticity and our network of more than thirteen thousand brands and retailers. 1:09 And as the consumer journey has evolved, so have our product offerings into social commerce, creator marketing, etcetera. 1:18 So remember, it's all about making sure we meet consumers where they are with the right content. So I'm gonna walk you through the road map today from the lens of the ultimate end user, your consumer. 1:31 And while we establish there are many shopper journeys, today we're gonna take Gina's path. Jenna's a busy working mom who's always looking for ways to streamline her life. 1:44 In this journey, she turned to an AI platform for some help in replacing her favorite lipstick. Unfortunately, was discontinued recently. 1:53 And so Jenna's looking for a lipstick that's easy to apply, matches her skin tone, and won't dry out her lips. Her biggest concern is finding a match for that discontinued shade. 2:05 So leveraging her past purchase information as well as characteristics of the old product, she prompts ChatGPT to find the nearest equivalent in a modern formula. 2:19 This targeted search immediately lends her to BU Beauty, and which here AI highlighted for its extensive shade range and high user ratings. 2:32 So one question that we're getting more and more from our brain clients is how can I show up in these results? So at Bazaarvoice, we're really taking a multipronged approach here to make sure your UGC is readable and optimized to be detected by these AI platforms. 2:50 We're also driving direct conversations with them to understand their product evolution so we can better integrate. So let's take a step back and talk about how AI platforms are accessing user generated content today. 3:05 They're crawling the front end of your sites to access this content. However, they can only access what is initially loaded and not in the most structured way, so it's really limiting its impact. 3:18 Our server side solution that we are in pilot with now really provides access to more of your user generated content in a structured way, increasing that impact it can have on discoverability. 3:32 So just think about this as the natural evolution of SEO into GEO. As I mentioned, we're currently in pilot with plans to make this generally available to enterprise display clients in early April. 3:48 So as Gina clicks through in her shopping journey and lands on the BU Beauty website, she sees AI generated review summaries. These summaries are configurable to be displayed on a product listing page as well as a product detail page. 4:05 And I'll just pause here for a moment and share for our global partners. It's important to note that these review summaries are available in English, French, German, and Spanish today. 4:16 And we continue to work to expand and bring these to even more languages. We're looking to expand this into Portuguese, Italian, Japanese, Chinese, Korean, and Arabic in the near future. 4:31 So Gina eventually opts in for a shade called Vivid Velvet. This is a matte lipstick. And so she's and that's because she spots in the review summary As shoppers mentioned, it provides rich pigment and is not drying, and that's exactly what she was looking for. 4:49 So as she kinda goes through the shopping journey, Jenny Aginna lands on the PDP, and she spots the immersive video galleries provided by Bazaarvoice. 5:00 These bring those social style videos to your on-site shopping experience. She's she got a quick gist from the review summaries on how consumers feel, but now she can get a quick glance of how consume consumers visual how their visual reviews on social and bring that to life. 5:21 Excuse me. She clicks into the gallery which goes to a full screen on her phone just like social media. 5:30 And imagine as this video plays, the gallery automatically scrolls to the next video. She can even directly add the product to cart within galleries. 5:41 And this is supported today with our Shopify integration. So as Jenna's browsing and she heads to the reviews display to get some additional information, She we really want to ensure shoppers like Jenna have the best experience globally. 5:58 So I'll just pause here and take a moment to note that our review display now supports over fifty languages with more being added all the time. 6:08 And that really helps you guys stay ahead of market expansion. So as Gina's reading these reviews, she spots a video in the reviews which provides some extra helpful context as it shows the product in use. 6:23 We support consumers uploading videos directly to reviews to help brands capture that high converting visual UGC. 6:32 So Gina also spots this intelligent trust mark and that we Bazaarvoice launched previously last year. 6:41 This feature really signals to shoppers that the content that they're reading has undergone the most rigorous fraud checks and moderation. 6:50 We know that the cost of fraudulent content, in terms of brand reputation and wasted marketing spend, can be enormous, which is why we employ the most comprehensive moderation practices. 7:03 So Jenna's ready to purchase, but then she remembers one more question. Will this lipstick dry out her lips? So she spots the shopping assistant on the site that she's on, And this is where she's able to ask the question and get a quick response back based on previous consumer experiences. 7:25 So we are in pilot with the solution that will help you integrate review content and and product questions and answers directly in the chatbots you're leveraging today. 7:38 And we aim, you know, the this whole goal of this is to aim to allow customers to interact with an automated assistant and ask questions about a product. 7:49 So if you're building or you already have a chat experience in your site today, please reach out to us and let us know if you're interested in piloting our endpoints to help optimize your chat experience. 8:03 So Jenna's got more than enough info and she's convinced this is a good purchase. Two weeks later, after she purchased, Jenna's scrolling on TikTok when she receives an email requesting a review. 8:16 She's so thrilled with the new look, but as a busy mom, her time is her most precious commodity. So when the review request arrives, her first thought is that she simply just doesn't have the bandwidth to sit down and write. 8:33 And this is until she sees a personalized nudge in her inbox that if she reviews now, she could receive a fifteen percent off her next order coupon. 8:44 So that coupon promise is exactly what pushed her over the edge to participate. This solution that we are currently developing and will be released very soon, we call it review rewards. 8:58 And its functionality is to automatically assign unique one time use codes that review writers can receive when their reviews are approved. 9:09 This automation will is complete with low inventory alerts as well as static fallbacks, and it really ensures BU Beauty can securely turn Jenna's limited free moments into a guaranteed review, driving her repeat purchases as well as ultimately to be a loyal customer. 9:29 So when Jenna lands on the review submission to write this review, she sees ideas, suggestions to help guide her onto the types of videos and photos to include with her review. 9:42 By getting consumers to leave higher quality media, it's just gonna drive more engagement in those future shopping experiences. So Jenna's written her review, but she not only took the time to write the review and attach media, but she also posted on social. 9:59 This was because the process was so simple and seamless. So Jenna's really a star student when it comes to user generated content. 10:08 Her content then comes into our system at Bazaarvoice. We moderate it, verify it for authenticity, and we make sure content is badged appropriately. 10:19 And we make sure the social content has rights approved. This is all including our newly launched ability to request rights via social via direct message instead of a comment for added privacy. 10:33 All that content gets displayed back onto the BU Beauty site, of course, but the power of the Bazaarvoice network is that this content is then product matched, tagged, and syndicated across the Bazaarvoice network so that more consumers can discover this lipstick. 10:53 So we fast forward a little bit more in time. Gina's scrolling on TikTok when she comes across the BU Beauty's TikTok shop. 11:02 And there it is, her review. It's displayed on TikTok. And this is just a call out that we're in development with TikTok shop to showcase verified purchaser reviews directly within the TikTok shop. 11:17 This pilot is about to launch. We anticipate this being generally available by the end of April. So now this brings us to the end of Jenny Jenna's journey. 11:30 But that's not the end. It's not the end for you. It's not the end for BU Beauty. So let's continue. As BU Beauty comes into their Bazaarvoice portal, they get a quick glimpse of how they're performing by looking at their program overview. 11:47 This overview lets them understand where there might be hotspots in their Bazaarvoice program, where they may need to drive attention or just understand the impact of something that they've adopted. 12:01 So we continue to release new metrics onto this page over the coming months. Metrics such as review recency as well as photo and video review attach rates. 12:14 But BU Beauty sells at a number of retailers, so they're always looking to understand the value and the impact of their syndicated reviews at those retail channels. 12:25 A new metric is coming to help clients just like BU Beauty, and you can see that in this top middle card. We're calling it the estimated network revenue metric. 12:37 So let's drill into that a little bit more. As BU Beauty in this case clicks through, they can see a more detailed dashboard of their retailers in the network and then estimated network revenue impact from displaying the reviews on those retailer sites. 12:55 This has been in development and is based on a model designed with third party validation. It gives BU Beauty the ability to quantify that financial impact of sending the reviews and displaying them at retail. 13:11 And we've already started to see the power of this data. In December, we released a similar metric in our reporting for visual content published at retail as well as for sampling programs. 13:24 We're just continuing to build on that success. So later this spring, we'll be releasing the similar revenue reporting for syndicated reviews. 13:34 On top of this, we are making improvements to our conversion impact dashboard. This is so BU Beauty can understand the impact of individual display features. 13:46 They can quickly assess performance over time with new visualizations and daily views. This will include a new integration with Google and Adobe Analytics, just giving clients more flexibility on how to choose to share transaction data with Bazaarvoice. 14:06 And as BU Beauty aims to ensure reviews appear wherever shoppers are browsing, we want to make it easier for them understand that. 14:15 So we've started to build out a network area in the Bazaarvoice portal. We just launched a comprehensive network partners page as part of that, and it gives clients like BU Beauty the ability to optimize their network reach. 14:31 It includes self-service access to see who which reviews are being sent to who. We'll continue to invest in this area of the portal to provide clients with product match drill downs, syndicated review volume drill downs, as well as alerts to be notified when a new partner has joined the network and your reviews are sending to them. 14:55 This is all planned for later in the spring, and it's available not only to brands but also to retailers to understand that network syndication connection. 15:04 One last focus area around ratings and reviews insights is to provide you with more product level insights. Our goal is to help brands who want to gain an even deeper understanding of sentiment in order to improve those products as well as marketing. 15:21 So we've been experimenting with many clients already, and we're working to release a pilot very soon. So BU Beauty also has to stay on top of answering questions and responding to reviews left at retail sites. 15:36 So this fall, you'll be able to do that, and clients like BU Beauty will be able to do that in a new connections interface. 15:45 It will be more intertwined with the same experience agents use today to respond to the same type of content on their own site. 15:54 Our goal is to save agents time by including AI supported answer recommendations for as well as review responses and templates. 16:05 BU Beauty has recently decided to move their ecommerce platform to Shopify. So we're excited to hear about the recent improvements to Bazaarvoice Shopify app. 16:15 We've already rolled this out across several key updates with several key updates that directly impact storefront experience. 16:23 This includes things like multi locale support that really simplifies how reviews display across regions and languages, flow triggers that allow for the automation of customer responses such as alerting for one star rated rated reviews. 16:41 Looking ahead, we're gonna continue to tighten this integration integration by providing a more seamless experience. Our goal is to make the technology work harder for you so you can really focus on strategy. 16:53 And driving up funnel awareness is an important aspect for BU Beauty. So they're looking to partner with creators for new product launches. 17:03 They need to make sure that these creators for the new launches will not only appeal to their audience, but also positively represent their brand. 17:13 So we have a brand safety score available now. This is just some more added data points when they're selecting a creator to make sure they can create content, not chaos for an organization. 17:27 This is all part of our continued effort to ensure consumer trust and safeguard authenticity. We all know that authentic content from creators is one of the most powerful ways to build trust and connect with our audiences. 17:42 So a major challenge has always been with connecting authenticity to concrete business results like sales. So our integration with impact dot com really enables us to do that now and enables you to do that now and really help you understand and measure those affiliate programs. 18:02 BU Beauty can instantly access and order high quality organic reviews and review media by accessing this new review source organic content in an on demand pilot, which means access to ten million plus member influencer community directly in Vime. 18:23 The content helps fill catalog gaps and boost product pages across ecommerce sites and the retailers that they syndicate to. 18:33 And if you can't tell by now, at Bazaarvoice, we're committed to constantly expanding the reach of your content. So with that in mind, we're excited to share that we've added Lowe's to our visual syndication network and that they're now accepting social and video UGC. 18:51 So welcome, Lowe's. So story of Jenna and BU Beauty, it's just one example of a shopper and brand journey. 19:01 Because while this road map is about technology, at the heart of it, it's about your consumers. And at Bazaarvoice, we continue to be dedicated to creating the platform to share authentic product experiences. 19:17 We want to help you to lever leverage your user generated content to drive awareness and market, improve consideration of your product, and drive purchase conversions to kick off the beginning of a loyal and lifelong customer relationship. 19:36 Thank you, guys. I really appreciate you spending your time with us today, and let us know if you have any questions in the chat. 19:44 Thank you.
