Meet the Intelligent Trust Mark, a dynamic symbol of authenticity displayed on PDPs that meet our rigorous Authenticity standards.
As fraudsters evolve and AI-generated content floods the web, consumer trust is harder than ever to earn. The Intelligent Trust Mark is our answer to that challenge. It’s a smarter, real-time indicator that helps shoppers feel confident in what they’re reading, giving them the encouragement to click “add to cart.”
A Smarter Way to Signal Trust
The Intelligent Trust Mark is more than a badge, it’s a signal built on:
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Dynamic protection: It evaluates each product detail page (PDP) individually to determine if it meets our authenticity standards.
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Network awareness: It accounts for both native and syndicated content across the Bazaarvoice network.
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Proven rigor: It’s backed by 10+ years of policy leadership, fraud detection, and moderation technology.
Thousands of brands and retailers already display the legacy Trust Mark across 50+ million PDPs.
Who Is Eligible?
At launch, the Intelligent Trust Mark is available to Bazaarvoice clients using our SWAT v2 display.
Learn More
Explore additional resources below
- Bazaarvoice University course
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Our official press release
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Other ways we’re advancing Authenticity at Bazaarvoice
The Bottom Line
Shoppers purchase faster when they trust what they see. The Intelligent Trust Mark protects your brand from regulatory and reputational risk, helps you stand out when price and product are the same, turning trust into transactions.
We’re proud to lead the industry in authentic user-generated content. Wait until you see what’s next.