Product Updates
Creator Safety Score
Product: Vibe Creator Marketing
Date: November 17, 2025
Safeguard your brand’s reputation with the new Creator safety score
A brand’s partnership with a creator comes with a need to ensure their content aligns with your brand’s values. Having a safety score available on a creator’s profile helps you evaluate that risk and protect your brand.
- Protect your brand by avoiding creators with high risk that are associated with inappropriate or harmful content.
- Save time on vetting with a reliable way to assess a creator’s risk level allowing you to focus on creators who are a safe fit for your brand.
- Make confident decisions with the safety score providing an objective, data-driven way to evaluate creators and their potentially risky content.
This allows you to move beyond manual checks and make confident, informed decisions about your partnerships, ensuring your collaborations are not only effective but also brand-safe.
Learn more about how to utilize the creator safety score in our help article.