The vendor scorecard: Why it matters and how to win the digital shelf
Key takeaways
The strategic shift: Learn why your scorecard is now the most important document in your buyer relationship, therefore, key to your growth.
Decode the scorecard: Explore the exact UGC metrics retailers are using to decide which brands get preferred placement and marketing funds.
The winning plays: Walk away with a playbook to improve your score, strengthen your partnership, and drive conversions.
Summary
For too long, the vendor scorecard has been treated as a mandatory compliance test that kills conversion rate optimization (CRO) and costs you leverage. This passive approach is a huge missed opportunity for e-commerce and brand leaders focused on PDP performance.
Learn how to transform the scorecard into a powerful strategic tool for strengthening retail partnerships and building consumer trust by Christine Lee, VP for Global Retail Accounts at Bazaarvoice.
