Blog
Gen Alpha drives the AI shift
Gen Alpha is swapping search bars for AI chatbots. Learn to use the Triple-A framework and authentic UGC to become the definitive answer in the age of GEO.
Ebook
How to leverage data to win today’s shopper
Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside.
Persona- and demography-driven strategies now fall short – the winners in this new era are the brand and retailers who’ve put a plan in place to meet actual shoppers anywhere along their path to purchase. In new research, Bazaarvoice examined shopper behavior in our massive network of retailer and brand websites, with a more detailed look at the journeys of a few shoppers and what marketers can learn. Download this eBook to learn: - How marketers can find, reach and win shoppers in today's world - How to use data to synthesize signals shoppers are sending you - The importance of mobile for a seamless customer experience - How to leverage trusted content in the moments that matter
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Discover more resources, tools, and insights for fueling next-generation AI-powered experiences.
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Winning the AI shelf with UGC
Traditional ad spend won't get you onto the AI shelf. Discover how to use UGC to make your products easy for AI to find, trust, and choose.
Read moreWebinar
Winning the AI shelf with UGC: The brand leader’s playbook for product discoverability
AI agents are now the first filter between your catalog and the shopper's purchase decision. Learn how UGC helps your brand show up in AI search.
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We’ll walk through your use case and show you how to turn authentic customer content into higher conversion across your site.