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Virtual Event

Inspire 2016

The art and science of product discovery

With Unilever and Scotts Miracle-Gro explore the art and science of being discovered.

Instead of creating a new strategy for every channel, top brands make one User Generated Content (UGC) investment drive value across AI search, social feeds, and retail networks. As AI engines and algorithms mediate discovery, shoppers face a sea of automated recommendations. They need real human proof to trust that a product actually fits their lives. Tech gets you found; authentic human validation gets you chosen. UGC no longer just lives on a PDP. It powers discovery, builds trust, and drives conversions everywhere shoppers look.

Your operational takeaways:

- How discovery is shifting and why human proof remains your sharpest edge. - A first look at where Bazaarvoice is investing to help your content travel across AI, retail, and social. - How enterprise leaders turn one UGC investment into multi-channel returns.

  • Doug Straton

    Doug Straton

    Chief Marketing Officer & Chief Client Evangelist

  • Liz Rosario

    eContent Program Manager Unilever

  • Richelle Flynn Farmer

    Manager, Consumer Service Projects Scotts Miracle-Gro

  • Dave Sommer

    Dave Sommer

    SVP, Head of Customer Growth

  • Dave Neway

    Vice President - Product Marketing, Solutions, Value Management, and Pricing & Packaging

Explore upcoming events

  • Virtual Event

    Summit ' 27

    January 20, 2017 join us while we disuses scaling discover on the modern shelf. Every shopper. Every Step.

    Register now
  • Virtual Event

    VIP Virtual Masterclass: How to Win in the New Era of AI & Product Discovery

    Dec 10, Join Bazaarvoice leaders and an exclusive group of peers for a high-impact, 45-minute masterclass designed to help you understand what you can do now to stay discoverable in the AI era.

    Register now

See more on demand content

  • Webinar

    From reviews to revenue: AI product discovery & digital shelf webinar

    Trusted content is your best asset for machines to understand. Learn how verified reviews and user-generated content (UGC) help brands win AI product discovery.

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  • Webinar

    Product detail page (PDP) optimization tips

    Learn 10 ways to optimize your product detail page (PDP) with user-generated content (UGC) to increase traffic, conversion rate, and revenue in this webinar.

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  • Webinar

    How to stand out and win customers at the digital shelf

    Build and manage your retail relationships to differentiate your brand and win more customers. Learn how to stand out at the digital shelf in this webinar.

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Want to talk strategy?

We’ll walk through your use case and show you how to turn authentic customer content into higher conversion across your site.