Summary
Luxury beauty shoppers don’t buy promises anymore, they buy proof.
L’Oréal Luxe cracked the code with Bazaarvoice, turning everyday customer photos, reviews, and stories into a trust engine that powers sales across brand sites, retailers, and social.
Kiki Croese (Head of Online Shopper Excellence) and Thierry Samson (Lead Client Success Manager) revealed exactly how they do it with:
- UGC Playbook for a portfolio of brands
- Real examples.
- Tactics for 2026.
- Ideal for e-commerce, brand, digital leads building UGC that converts.
Learn all about content collection at scale, smart filtering, and cross-channel deployment.
