How Unilever harnesses UGC and social commerce across the customer journey to boost performance
Summary
How does one of the world’s largest CPG brands unlock the power of customer voice across global markets?
In this dynamic session from OMR 2025, Unilever’s Erik Liebe and Bazaarvoice’s Henrietta Wilson reveal how Unilever is embedding User-Generated Content (UGC) and social commerce into every stage of the customer journey—from inspiration to conversion.
You’ll learn how Unilever strategically leverages authentic customer content to drive performance at scale, creating seamless and trusted shopping experiences across digital touchpoints. Discover how the brand’s partnership with Bazaarvoice powers a scalable UGC strategy that delivers measurable business outcomes.
