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Community-led discovery explained
Brands are now defined by what shoppers tell each other. Learn how to build an authentic community and master modern word-of-mouth marketing.
Summary
Consumer confidence is at an all-time low and convincing shoppers to buy is harder work when the economy’s shaky—but you can still maintain market share, communicate brand quality, create brand loyalty, and ultimately acquire more customers and advocates even when times are tough.
In this on-demand session you’ll learn:
How recessionary pressures are impacting brands and how you can still win in this environment
Insights from our Influenster community on factors that affect their buying habits and what keeps them brand loyal
Why developing a strong UGC strategy is essential for success
Examples of brands winning in tough times
