Report
The anatomy of an AI-recommended product
New research on what it takes to earn a spot in Google AI search results
Read more
E-book
How to create an effective influencer marketing strategy
Partnering with the smallest voices for the biggest brand impact
The ‘influencer’ role as we once knew it is changing (again).
Gone are the days that shoppers only cared about huge follower counts and household-name celebrities.
Shoppers no longer want to be told how to view a brand and its products by listening to the likes of Kendall Jenner or Cristiano Ronaldo. Similarly, sponsored content has lost a lot of its sparkle—and its inauthenticity can rub people the wrong way.
What should you do about it?
Grab this e-book to learn:
- What kinds of influencers people like to follow
- Who they find the most authentic
- Who is most likely to inspire purchases
- How to adjust your influencer strategy accordingly
