How the world's best brands drive business value with user-generated content

In a study across our Bazaarvoice network, we have identified how the world’s leading brands use UGC to their advantage. These insights lead brands to understand what type of UGC resonates most with shoppers, which product categories are most influenced by UGC, and ultimately what they need to do to make their UGC program work harder. This infographic will give you an overview of brand benchmarks to work towards. If you would like a customized report for your industry and business, we’d love for you to reach out!