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La découverte portée par la communauté, expliquée
Les marques sont désormais définies par ce que les acheteurs se disent entre eux. Découvrez comment bâtir une communauté authentique et maîtriser le marketing de bouche-à-oreille moderne.
Summary
We’ve identified 6 dimensions you can use when evaluating your UGC program - and we’ve even created a scorecard to show you how your program measures up against best-in-class brands. The user-generated IQ index can be used to evaluate a UGC program in any stage - whether you just launched or are already considered best-in-class. Mandy Walls, Client Success Director will walk you through each of the 6 dimensions and share tips and best practices along the way.
Join us, to learn:
Specific tactics for collecting fresh content
Where your reviews work their hardest
How to collect more insightful reviews and glean actionable insights
Best practices for reputation management
Ways to measure the business impact of your program
