0:01 Hey, Megan. Hey, Matthew. And hi, everyone. Welcome to today's session, PDP worth a trillion. 0:11 We are so excited to be talking with you today about product page display optimization. And before we get started, we just wanna say thank you for taking valuable time out of your day to spend it with us here at Bazaarvoice. 0:25 My name is Megan Lott. I'm a senior client success manager at BizarroVoice, and I've been with BizarroVoice for over three years. I've worked with some of our smallest and some of our largest clients, and I currently support our enterprise strategic brand clients. 0:38 And I am joined today by Matthew Cohen. Thanks, Megan, and thank you for letting me host this webinar with you. Been at Bazaarvoice for about four years, and I've had the pleasure of working with many great retailers in the Bazaarvoice family. 0:53 I am just too excited to discuss how branded retailers can use inspirational content throughout that shopper journey to maximize revenue, considering twenty five twenty five's shopping trends. 1:05 But before we look forward, I think we need to look back at the past first. So when Bazaarvoice was founded in two thousand five, we didn't have smartphones, social media, streaming, influencers, or even marketplaces. 1:22 In the early two thousands, ecommerce was optimized for buying things you already wanted, and shopping and product discovery still happened in the physical world. 1:31 I think we all remember those days. Right? But commerce has changed, especially digital commerce needs, and we've all had to grow to meet the demands of shopper expectations. 1:39 What shoppers need in terms of content and information also varies depending on where they're shopping in the shopper journey. So as quantified in SAP's recent report, twenty twenty four trends in customer experience and commerce, there is a two hundred and fifty billion potential revenue opportunity if retailers and brands tackled issues in that customer journey. 2:02 And retailers and brands that we've talked to are trying to keep up, or to keep up to understand and meet those needs. But when they really want to be doing it ahead of these preferences and driving chains in their content, marketing strategies, improving the products to make sure their shoppers are ultimately becoming loyal consumers of theirs. 2:22 But to meet the demand of commerce expectations, we're seeing companies like yourselves having to increase spending on bridging the expectation gap. 2:32 In fact, according to a recent, research published in Marketing Dive, fifty nine percent of total global advertising budgets are focused on the ecommerce journey. 2:44 This includes expenditures on generating diverse content to drive product discovery and placing content in creative places throughout their shopper journey. 2:54 Furthermore, shoppers increasingly don't wanna see stagnant or generalized content, but their content is that their shopping, but their expectation is that their shopping experience is personalized with fresh content. 3:06 But a fascinating trend published by one of our partners, ContentSquare, in their twenty twenty four digital experience benchmark is that total web visits decreased almost four percent. 3:18 So a visit has never been more valuable. Exactly. And in addition to those valuable visits, shoppers are changing the way that they're finding product pages. 3:27 The modern shopper journey is really fueled by the rich product detail page. And as marketers, it's really natural to look at your campaigns and products from the perspective of sales, but it's also important not to lose sight of the shopper's point of view and to think through the consumer experience with your brands and products. 3:46 The product detail page and why we're talking about it today is that it's unique because it drives interest at every stage of the shopper journey, from that initial search and discovery on search engines or on retailer sites to consideration to hook consumers with content that inspires, over to purchase, improving conversions with engaging user experience on brand dot com or retail sites, and curating all the way through to champion, showcasing user generated content at scale and engendering loyalty. 4:17 So we're going to look at each stage in detail, and that's actually going to be our agenda for today. We're gonna take a look at how the product detail page influences every step of that journey and how it can be optimized. 4:28 Or as we like to consider it at Bazaarvoice, how you can turn mediocre product pages into rich PDPs. So to give you a preview of how user generated content influences every stage of the shopper journey, we have this great example from Petco, but we see these results echoed throughout brand and retailer clients that we work with. 4:47 Petco recently extended their partnership with Bizarro Waste to add sampling for both national brands and private label ones as well, alongside their existing Bizarro Waste solutions, ratings and reviews, questions and answers, social commerce and syndication. 5:00 And this example really showcases how creating a rich product detail page can impact results. Because discovery has improved with SEO, consideration factors like ratings, recency, and the quality of reviews have seen significant jumps. 5:16 Revenue, average order value, and conversion rates have all increased and even more dramatically with the products that were sampled. And and finally, all this great content is getting collected and syndicated from vendors over to the Petco site. 5:28 So the sampling program generated better reviews and images that were used across multiple channels on search or on product detail pages, across category pages, and even social media, but that holds true with any kind of content that you're collecting, not just sampling. 5:45 Totally. And and I do wanna jump in here. So similar to similar to many of our other retailers, Petco has done an impressive job of growing brand equity with their private label and leveraging their existing communities. 5:58 So they've utilized Bazaarvoice Solutions to build up the reputation of their private label and use the gold mine of insights and their user generated content feedback to make continuous improvements on their products and go to market strategy. 6:10 Absolutely. So we're excited to delve even further into those stages and those results. But before we get started, let me give you a brief overview of why Bazaarvoice is ideally positioned to help optimize product pages and to create integrated and connected experiences with content. 6:28 If you're not already aware, Bizarvoice has the largest network of consumers, brands, and retailers, and we can help in three ways, through content with authentic content to inspire and increase confidence among buyers and sellers in the new connected bazaar because winning hearts and minds is about engaging and inspiring people to interact with credible and relatable content. 6:50 We can also help through context with well timed authentic experiences and reasons to buy, and to recommend and repeat purchase. 6:58 Our platform enables you to provide the right levels of inspiration and relevant influence to drive better sales performance. And finally, through communities, to effectively respond in an environment where every voice can be heard and provide feedback, we deliver real time dynamic insight and guidance to help brands forge deeper bonds with shoppers, influencers, and communities. 7:21 So BizarVoice can help to supervise excuse me, supercharge your product pages with a single platform for the whole shopper journey that enables you to curate and scale content with less effort. 7:34 So our solutions range from ratings and reviews, questions and answers, sampling, visual and social content vindication, insight, and social commerce, just to name a few. 7:45 And we help brands and retailers collect and display all forms of user generated content on your ecommerce site, on search, every channel, and on social, supporting the omnichannel shopper experience. 7:57 So without further ado, Matthew, let's return to the shopper journey. Amazing. Alright. Let's start with the discovery phase of the shopper journey. 8:08 It's like that when you hear product discovery it's likely that when you hear product discovery, you think immediately of standing out in search engines, through search engine optimization. 8:19 And you're right. That is a huge part of customer acquisition. But it has evolved to be so much more than just that. Let's consider where your Verizon shoppers may find your products on your site. 8:32 During the next segment, we'll talk about acquiring shoppers from social with organic and paid ads, how to use content to help browsing shoppers discover new products on your site, and the foundation of product discovery, showing up first in search engines powered by that user generated content. 8:50 Yeah. And I am so excited that we're kicking off with this because customer acquisition is one of the top goals that I hear from brands, and ensuring a healthy SEO markup of UGC is always a priority to make sure that UGC is working as hard as it can for brands and retailers alike. 9:07 Totally, Megan. And I hear that same thing with retailers as well. So optimizing product pages is the primary way for activating shoppers looking to connect and to discover you. 9:18 This is often the highest quality traffic and the most likely to convert. Right? This is why, one, optimizing your product page for prod search can reduce the cost of customer acquisition by eighty seven percent. 9:32 And then two, your return on investment from these efforts can be as high as twelve to one. In fact, with advertising becoming more expensive, it's worth calculating how much reviews can help increase your visibility and consideration in this those top key results. 9:49 Now we know that search engines love fresh, original content that's aligned to how browsing shoppers are searching. 9:59 In fact, there are six main ways which are broken down into bite sized snippets for you here. We'll send over your UGC SEO cheat sheet as a follow-up to optimize your product pages for the discovery phase of this user journey. 10:13 And I'll actually go ahead and share the link to it within our chat so you can take a deeper look. Now although search search engines are the primary source of customer acquisition, do not underestimate the rise of social shopping. 10:26 Unknowingly browsing shoppers are discovering your website or products on social through your own social pages, word-of-mouth, from others in their network, influencers, or through paid ads. 10:38 These product discovery experiences consist of owned and earned media, including photos and videos and organic posts or even paid ads. 10:47 I would be remiss not to mention the evolving focus on videos. Now according to a recent study, forty eight percent of shoppers say user generated content videos help them discover new products. 11:01 In in addition to driving, traffic from social, let's consider how product discovery happens on your own website through featured products in the right context across your site. 11:13 Think homepage, inspirational blogs, buying guides guides for all example. If you're interested in seeing a best class example, take a look at Williams Sonoma's homepage, product pages, and inspirational pages. 11:28 They integrate content from their advocates, content creators, and influencers to drive product and category awareness across their site using several of Bizzare Voices' different products. 11:39 Brands and retailers like Williams Sonoma use our full platform to generate, manage, and share content to all of their channels faster to drive product awareness, engagement, time on-site, and drive conversion with that compelling content. 11:57 And once retailers oh, sorry about that. And once retailers and brands have shoppers on their sites, they're trying to understand what factors they control that influence shopper behavior during the consideration phase of the shopper journey. 12:12 Spoiler alert. The key is content and an omnichannel experience. So let's take a moment to revisit a stat from the beginning of our presentation. 12:22 Companies like yourselves are increasing your digital budgets because they believe that many shoppers start their journey in online shop shopping journey online, and diversified content is the key to getting their attention. 12:36 In fact, fifty five percent of shoppers told us that they are unlikely to buy a product without out user generated content. Now, with this in mind, this leads us to the consideration phase of the shopper journey. 12:50 It does. And consideration is key because consumers have identified a need or an interest and are now researching in detail to find the best product for them. 13:00 So it's your opportunity to stand out from the competition and to hook consumers with content that's going to inspire them at this key decision point. 13:10 Ultimately, you wanna feature content on your product pages that drives confident purchases. User generated content like reviews and shopper photos are going to play a key role in the research process for both online and for in store shoppers too. 13:26 And in fact, the rich product detail page is instrumental in the top things that shoppers consider when researching a product. Looking at this chart, seven of these top things are user generated content related in areas that Bazaarvoice helps with. 13:39 And these elements are key for all industries, but there is variation in how consumer research is high value electronics versus a nail polish, for example. 13:50 So further consideration, insights. A lot of clients that we work with are using partners like ContentSquare or Monetate to dig deeper into consumer engagement with UGC elements. 14:02 So if you leverage one of those Bizarro voice partners, or even a similar, tool, we'd encourage you to work with your Bizarroitz team on ways to analyze further. 14:15 But the impact of your product detail page isn't just digital. Today, we see that two in every three in store shoppers claim to use their phone for in store in store for researching purchases, mainly to determine the best deal available and to check out reviews. 14:30 We're also seeing the rise of mobile commerce, which is expected to increase to forty three percent of all ecommerce this year, and we hear about mobile first web design from many of the brands that we work with. 14:42 So we talk a lot about this research online buy offline trend, bringing the PDP into store. I do a lot of that, especially for in store pickup or last minute purchases. 14:54 But, Matthew, from a retailer perspective, how do you see user generated content leveraged in apps? Okay. Guilty as charged. I do the same thing. 15:03 I personally have celiac disease, and I'll say gluten food has come a long way, but there are a lot of misses. So I am definitely guilty in whole foods and other places of constantly looking up, my options when it comes to different food types. 15:18 Really looking at multiple across the shelf. Now, two apps that I'd really like to talk about. One, from a retail perspective, Walmart's, USA app is phenomenal in trying to acquire content from those user gen or from the shoppers. 15:35 So they do a great job of placing, review requests, pop ups, or, inbox messages. Really getting those already loyal shoppers to increase the amount of content that they're submitting. 15:49 The other is gonna be Sephora. Sephora is, does a great job of for as the shopper experience of seeing what, placing that user generated content in a lot of places throughout the shopper journey to increase the types of purchasing as well as, that inspirational content as well. 16:11 Absolutely. And beauty is is one of those key industries where that online experience just brings so much to enhance that in store shopping experience too. 16:23 So that's gonna bring us down into purchase. Once the consumer has arrived on your product detail page, what do you need to consider to optimize for conversion? 16:32 Do you have somebody that's already taken the time to get themselves to the PDP? Let's make that PDP the best that it can be. And you wanna put in the maximum amount of effort because that visitor is in a buying mindset, and you wanna make the experience as inviting as possible, of course, within the constraints of the page. 16:54 From a conversion perspective, product reviews, photo galleries of social content, and questions and answers are some of the core building blocks of a rich product detail page, and they're going to help convert shoppers into confident purchasers. 17:09 Some of this data from clients, brands and retailers alike, shows that shoppers who interact with relevant user generated content have substantial increases in their conversion rates. 17:21 A hundred and thirty two percent for shoppers who engage with readings and reviews and a hundred and forty percent for q and a and social commerce alike. We also see increased revenue per visitor and average order value metrics. 17:34 In an independent study that we commissioned, bizarre we as BizarVoice commissioned with Forrester Consulting, analyzing data from twelve of our clients, they found a four x increase in conversion. 17:46 So we know that engagement with user generated content plays a role, but how do you maximize that engagement? And these are some of our top recommendations for a rich product detail page. 17:58 Showcase your highest converting content first. So we saw earlier that shoppers are looking for price comparisons and ratings and reviews. We also recommend you set volume, quality, and recency goals. 18:10 So how many reviews do your retailers require for product launches? What average rating do your top competitors have? Do you have recent reviews written in the past three months? 18:20 And are you showcasing those reviews first on the product page so that shoppers know that UGC is still relevant? You can also make product highlights easy to skim read with review summaries or review highlights or amplifying highly rated features. 18:36 Also, build trust with your consumers by making it clear where user generated content originated from and whether it was incentivized or written by a staff member, for example. 18:47 Feature shopper images, whether that's UGC from social media or making review images easy to engage with and optimize your pages for transactional intents. 19:02 Yeah. One of, I have to give another shout out to Sephora here. They do a really good job, and they are an API client. 19:10 So they have custom designed their product display pages, but they do a great job of featuring that most compelling content higher up on the page. 19:22 Yes. Sephora does an excellent job, and we'd love to see those custom display elements. But if you're a Bazaarvoice client powering your ratings and reviews display with our hosted solution in an eligible package, You can also leverage new features that we just released last month, specifically to help with the product highlights and engagement pieces that we just talked about. 19:44 We've released review summaries, which are AI powered summaries of your review content so that consumers can more easily navigate the thousands of reviews that we hope you have, for highlights and lowlights. 19:56 We've also released content coach, which are which gives consumers who are writing reviews AI generated unbiased topic ideas tailored to each of your products, and AI generated keyword filters based on your review content. 20:10 Michael Kors has seen a nine percent increase in review engagement, which ultimately reduces friction in the purchasing decision. We've also released closed captioning for API videos and a revamped product picker experience. 20:22 So just wanted to call out some of these key, ways that you can further optimize your product detail pages if you're a Bazaarvoice client ahead of holiday. 20:33 Yep. And something to consider about, these AI generated features is that they do require a minimum of thirty reviews in order to populate. 20:42 So that way it has enough information, to generate those high quality keyboard features and the review summaries as well. 20:51 So when you're thinking about your content acquisition strategies prior to launch, consider that amount. And on that note of content acquisitions within your UGC, display, you also wanna make your reviews as rich as possible. 21:05 So this is an area where we use client success managers to really focus on, with our clients and optimizing that collection. 21:14 You can, like we just mentioned, leverage our new content coach solution to prompt for topics. So for this moisturizer example you see, we're gonna pull keywords from that product page description to recommend consumers write about their fragrance usage or impact to their dry skin. 21:29 You can also collect rich secondary data points by customizing your review submission form and displaying those submission form answers as filters or in line with reviews on your product detail page or even using sampling strategies, to reach the right consumers who can write high quality reviews of a certain length and even require them to include media like photos or videos. 21:55 Ultimately, this kind of content is going to give consumers that confidence to convert. Furthermore, you can use secondary data points and rich content to actually uncover even deeper insights than what you could just get from a review title and and text. 22:15 You can use that to improve products and the shopper experience through your existing UGC. You could do that by leveraging a a third party sentiment analysis tool, the internal to your company analytics processes, or using bizarre voice tools like review summaries in your sampling dashboard or through our insights dashboards looking at key themes like keywords, positive, or negative trends. 22:40 And because we know, like we talked about in our SEO section, that consumers tend to write about products and reviews in the same way that they search for them, you can use those insights to fuel and optimize other PDP elements like your product descriptions or reading us back to the start SEO keywords. 22:57 You can also leverage your reviews and insights for product development and next steps. So, ultimately, review content is going to take us into our next stage, which is champion. 23:10 Alright. Now that your shoppers have become customers, I wanna talk about the ways to build champions, to loyal to your loyal products, or brands and how to maximize the advocacy content coming from those communities that you already have. 23:28 Now as Megan already mentioned, shoppers expect diverse types of content when shopping digitally, and content acquisition partners like Bazaarvoice are a great way to collect that diversified advocacy content from existing brand loyalists, everyday loyal shoppers of your retailers or brands, or even micro and macro influencers. 23:49 Now you may have heard, but I'm gonna shamelessly plug the biggest innovation in Bazaarvoice's history since we just announced it this week, the launch of Bazaarvoice's Vibe. 24:00 Vibe is truly a sum of the parts is greater than the whole innovation. Vibe's mission is to create the content strategy you need from the communities you need, amplified in the context where consumers need you to be in a one truly integrated solution. 24:18 And with Vibe, social, brand marketing, ecommerce, merchant teams are all able to create scalable content generation campaigns to put your products in the right hands to create the product narrative that you believe in. 24:32 Vibe helps you determine your ideal target audience, including existing or new to audiences, to maximize high quality reviews, photos, videos, and social content so you have ample content to put in the right context for your shoppers on your socials, home pages, inspirational pages, and category pages. 24:56 Now sampling is a great way to collect advocacy oh, sorry. Now we've already talked about acquiring shoppers and getting them to convert. 25:04 But what happens to those shoppers post purchase? It's really important to turn all existing customers into advocates and champions on your behalf. 25:14 It's important that you are building a community that is excited to talk about you when you're not in the room. And let's not forget the foundation of requesting feedback by implementing a content collection strategy, that make your customers feel heard, and that includes written reviews, word-of-mouth, visuals, through social as well. 25:34 Now once we one way we see many of our clients nail their reasons to believe is by rewarding their loyal shoppers with loyalty points or other incentives in exchange for their valuable feedback to create a truly customer inspired go to market strategy. 25:52 Think about that. Think back to that Petco example. And then if you think about all the that relationship data and insights that you can start to form as you hear from your customers and you start to hear about what they like, what they don't like, what works and what doesn't from a brand or a product or a content perspective. 26:11 You can then start leveraging all of those insights for ongoing engagement and integrating those insights into your CRM to create more personalized experiences through one of our many partners like Movable Ink, for example. 26:30 Now getting enough content to place product reviews and visual content in the right context, both online and in store, is a significant challenge for our brands and retailers. 26:40 But content collection and syndication with the right partner can be the solution to this problem. Syndication is a content distribution method that allows brands and retailers to share and display customer content across a network of websites. 26:56 It helps brands ensure their content is available wherever consumers are shopping and helps retailers deliver an exceptional shopping experience with plenty of content across all of their products. 27:07 Syndication also increases the number of reviews and ensures more products have at least one review, which has a huge impact on conversion and page view traffic. 27:17 But content syndication is only as powerful as the network that drives it. So the size of the network really matters. It absolutely does. 27:26 And the network is a huge consideration for brands that I work with because it allows you to amplify one review into ten reviews across the Bazaarvoice retailers that we partner with. 27:37 The Forrester study found that the Bazaarvoice Network provides businesses the tenfold increase in content syndication and a threefold increase in content coverage of products. 27:48 So with over twelve thousand brand new retailers, Bazaarvoice is the world's largest content syndication network. But we don't stop there because in addition to retail partner sites, we also distribute content across search engines like Google so that your reviews can populate in Google Shopping and social media platforms like Facebook, Instagram, and TikTok. 28:09 The entire Bazaarvoice Network gets content in front of over one point three billion shoppers every month. And it's not just ratings and reviews that reach billions of shoppers. 28:21 Social content, questions and answers, as well as customer photos and videos can all be syndicated too. Getting more product related visuals index for pages like Google Images or Google Shopping. 28:36 Okay. Wow. What a journey we've been on, Megan. Since we've covered so much, why don't we take a second to recap before we open the questions and answers portions of our webinar? 28:51 Okay. So first, in order to maximize the impact of your rich product display pages and drive the highest quality of traffic in a cost effective fashion, you must stand out in search. 29:03 Social and all other channel shoppers may find you your brand. Content is key to your path to accomplishing this. Second, shoppers are researching their purchasing decisions online regardless of where they're actually shopping. 29:16 You must stand out online research by having optimal amount and placement of user generated content So you capture shopper eyeballs and beat that competition out. 29:27 Third, you can stop you can't stop at focusing on collecting user generated content. You need to be also focusing on providing engaging and compelling experiences that convert and increase that average order value. 29:43 And last, you need to take action on the table stakes opportunity post sale where you can syndicate content to all product display pages where your products are sold and curate specific user generated content and other content for showcasing the voice of your customer and other aspects of your customer journey, such as language on the product descriptions within your product display pages or even on social. 30:09 Alright. So that's gonna bring the presentation part of today to a close. But before we get into q and a, let's cover next steps. So if you're a client and you wanna talk about your UGC strategy, get in touch with your client success manager. 30:22 If you're one of Matthew or I's clients, hopefully, we hear from you after today. If you're not already a client, you can set up time to talk about how to work through these best practices and integrate them into your content strategy by entering your email at bizarre voice dot com forward slash products. 30:39 And you can also share this webinar with colleagues and know we've created a mock up of a rich PDP at bizarre voice dot com, again, forward slash products. 30:48 So we're gonna drop that link in the chat. Alright. So let's start with the q and a. 30:58 Yes. Matthew, a question to you, given we've talked so much about ways to drive content. 31:06 What are some of the ways that you see retailers generating content, whether that's reviews or social related? Definitely. 31:16 So the foundation, as we mentioned in the webinar, is gonna be having a native collection strategy starting with just a post purchase email or a review request email. 31:27 We have seen some of our brands and retailers start with review request texts now since, most of us have our phones in our hands twenty four seven. 31:37 Right? And there's also so many high quality images coming from our phones. So I would say those two for sure. 31:45 And then of course, through content acquisition companies like, bizarre voice and others that help generate that content prior to those products launching. 31:55 I think those are gonna be probably the main ones that I'm seeing outside of, like, influencer strategy and content creators as well. Yeah. I love that. 32:04 And I think there's there's so many ways that you can collect content, especially as we head into holiday. We're looking at, you know, PDP optimizations for twenty twenty five. 32:14 But knowing we're gonna see that increase in in purchases, you can start with that content collection strategy now and really start prepping for how you can maximize that loyalty stage of the shopper journey, after they make all of their holiday purchases. 32:36 Let's see here. Additional questions. What else we got? 32:50 Looks like we have some questions around images and videos on product detail pages. I think both are super valuable, both in a kind of social UGC perspective. 33:02 I think we're seeing a lot of kind of impact or or wanting to bring more even creator content onto product pages in the form of videos, and we're definitely, leveraging that within our our social commerce galleries, and bringing photos from reviews up into the photo carousel in our new kind of v two R and R display as well. 33:27 And I think when you think about videos and photos, we often see, like, having that social content on page can be a great way to inspire consumers. 33:37 Like, oh, you know, it's really the ideal imagery, and I wanna have a living room that looks just like that when I'm considering purchasing this chair. But having those shopper, and excuse me. 33:48 Having the review photos and videos, up in front and center in that kind of review carousel is gonna just help consumers understand, like, you know, is this chair right for me? 34:01 Like, is the size of the chair right? And really see that in real life in even more detail. I've got one here that I would like to to take if you don't mind, Megan. 34:14 Mhmm. So John asked, can you share your thoughts on the new FTC rules? So Bazaarvoice's moderation and authenticity teams stay really close with the FTC guidelines. 34:28 And when it comes to content acquisitions, we do stay within those guidelines and those policies. The most important part with this FTC rule is that you guys are doing your best effort to be transparent on where those are coming from. 34:45 In addition to those content acquisition strategies, we are not requiring them to write positive reviews. It's the same with incentivized reviews just turning really like a sweepstakes. 34:56 We're just encouraging that people leave reviews and that they are, leaving, let's say, photos or things like that, if you're talking about, like, a social CTA. 35:07 But it is, within the FCC guidelines to still do content acquisition strategies as long as you're transparent with where you came from and you're not guiding the, the reviewer, or the social poster. 35:22 Absolutely. And the kind of back end framework that we have in place that attributes, you know, where that review was collected or allowing you to badge your review as incentivized and then, you know, syndicate that attribution when you're showcasing that review at retailers is is key as well. 35:38 So I know we have, like, great resources on our website around some of that FTC guidance, that, you know, reach out to us, and and we can follow-up with you on that too. 35:55 Let's see. A question on should images in the carousel be different than under premium content? So, hopefully, I'm interpreting this correctly. 36:06 The images in your, like, review carousel, so just above the fold of your reviews, if you're using our new hosted display format, those are gonna be images from your reviews. 36:16 So we wanna give consumers opportunity to engage with those photos that are included in reviews, not just when they're scrolling through pages and pages of review content, but really bringing them front and center to interact with. 36:30 And those are going to be, like, what we would call more, like, the show me part. Like, show me about the product. Like, when I'm considering and researching, again, show me this particular, image. 36:42 But when we look at, like, featuring images in what we would call our social commerce galleries feature, which oftentimes will live either above, that reviews container or even higher up on the product page. 36:56 That's where you can pull in some more curated content. Right? Because you're not beholden to showing every image that a consumer has submit submitted. You can pull in your creator content. 37:06 You can pull in the images maybe that were collected as part of a social media campaign you did through sampling. But, again, kind of that more curated and inspirational content so you have both. 37:17 And and even intermixing it with, you know, brand imagery, inspirational brand imagery too. Yeah. Yeah. That's a great call out. And I get this question all the time too. 37:26 It's like the the photos and videos that are submitted with reviews tend to be educational. I look at that more as, like, our retailers are recreating that, like, I'm shopping, I wanna feel what these clothes look like, I wanna I wanna see how durable this item is. 37:46 Really that, like, in store experience, that's more of that educational content. And then you've got, the inspirational content that's like, I wanna know what this looks like. 37:58 How is this, chair in this type of room? Or what does this wallpaper look like, for example. That's definitely more of that inspirational, content that we like to see on those pages. 38:11 Yeah. And there's another great question about placement of that content. So where does it live? I think the highest step that you can bring that UGC content is gonna be all the better. 38:24 We also see, you know, brands and retailers that we work with explore with bringing this in different ways. So if you look at Target, for example, they're actually pulling social content into their photo carousel. 38:35 Some of the brands and retailers that we work with will even take, like, a review quote and pop that into their photo carousel. Or there are different ways, again, that we can explore with, like, supplementing your brand imagery, into that, into that photo carousel. 38:51 So couple of different ways to do that or, you know, Matthew called out bringing Sephora, bringing, even more tools. Nothing you can say it better than I do, just knowing that the for display a little bit better, but bringing that above the fold. 39:05 So you have that kind of UGC preview before we get down below the fold to kind of those more holistic elements. Yep. Yep. 39:17 And and support is something really interesting. So we have what's called, review sentiments API, our review sentiments, feature actually, powers a lot of our other features both on our hosted display. 39:32 But they've done, a this product is highly reviewed for and then surfaces the three keywords right next to the, at the very top of the page, right next to the, like, add to click button for example. 39:46 It's really all about featuring what are the things that what is that content that's gonna be the most converting higher up on the page. Yeah. Absolutely. 39:55 And we've talked so much about the product detail page too, but UGC should live on your home page, you know, in banners or even in in galleries, or, you know, interactive tools on your home page, in category pages. 40:08 Like, we love to see it, again, interspersed throughout your website to reach every stage of the shopper journey, really pulling that content that you're getting and primarily showcasing on the PDP and the other elements too. 40:25 One other question that I have here that I think I'd like to take. So, would you see the PDP gallery, the optimal space to publish your content versus below the fold? 40:35 I think we kind of already talked about this, but, Bazaarvoice's hosted solution, hosted display position is built for a mobile first and a photo first display. 40:48 So when you're considering how many shoppers, which we talked about, are already shopping on their phones, our display is built for that to feature the photos, before that content. 41:03 Yes. And we've seen so many great results and increasing that engagement with photos since we rolled out that feature. 41:12 Yeah. The new photo carousel that is that elevates all of those review photos has a seven times increase engagement. 41:21 And what we found through what's called our bizarre voice pixel that tracks shopper behavior on sites, So it goes on to track do they convert and how much they're converting. 41:32 We see that when a consumer or a browsing shopper engages with that user generated content, they are converting at a higher rate. 41:41 They're increasing the revenue they spend per visit, and their average order value tends to increase. Because if they're already looking into that review container, they're looking for something to get them to purchase it, to convince them to purchase it. 41:54 So having that content there, having them have it having it, easily displayed on the page and not, like, hidden behind a tab or anything like that, increases that engagement and then increases that revenue for you. 42:08 Absolutely does. Okay. I think that's it. Yeah. I think that'll wrap us up. Thank you so much for your time. 42:17 Really appreciate it. Bye. Bye, Megan.
