The state of omnichannel retail

How to influence shoppers both online and in-store

The omnichannel shopping journey is becoming more complex, with new marketplaces and ever-changing consumer behavior and expectations. And despite inflation driving up costs and reducing margins, retailers are still expected to inspire customers and influence conversion at scale. But how do you identify the best content — and channels — for a winning omnichannel retail strategy? We surveyed over 6,000 consumers and 400 companies to determine how shopper behavior impacts omnichannel retailing. We also collected and shared data from Bazaarvoice's network of over 12,000 leading brands and retailers to help you build a successful omnichannel retail strategy. Product research isn’t just conducted online (and at home) prior to purchase. Shoppers are also researching in-store, at point of sale. As the line between online and offline shopping continues to blur, how can you ensure you’re giving shoppers everything they need to make a successful purchase? We asked over 6,000 global consumers how they prefer to research and buy products so you can build an omnichannel retail strategy that works.