0:26 Hi, everybody. Thanks for joining us today. Liz, would you like to go ahead and kick us off and get started? 0:34 Of course. Welcome, everybody. Welcome to the deal with Visar Voice deals. My name is Liz Goodwin. I'm a product marketing manager for our content activation solutions offerings. 0:46 And I'm here today with my lovely host Rachel Rachel. Rachel, would you like to introduce yourself? Shirley, thank you, Liz. My name is Richam Loney. I am a solutions consultant that works on the content activation solutions team as well. 0:59 So the reason that you're all here today, we know is to learn more about bizarre voice deals, bizarre voice deals is a no ship sampling solution that we rolled out not too long ago. 1:10 I believe it was October of last year. So we're very excited to tell you more about the solution, how it works, and to also provide some case studies of us other bizarre voice customers who have used it. 1:24 Before we get into it though, we're going to follow, we're gonna go over some housekeeping rules. Alright. Thanks so much, Liz. 1:32 So real quick, before we get into the meat of the content and everything, I just wanted to, touch on a few housekeeping things. So for starters, we are recording this session, and we will send it out tomorrow to all registrants. 1:47 So whatever you use email you used to register. You'll get this recording. We'll also be sending it out to any no shows. 1:55 That said, we would really like to have your participation throughout the webinar, we've purposefully input some polls for a collaborative presentation. 2:04 And so you should have seen a pop up that, launched our first poll so you can actually navigate to the right side of your gold cast webinar platform, navigate to that polls section, and you can participate in our polls as we go throughout. 2:20 I just launched one to try and get a feel for where y'all are at with your UGC journey. That'll really set the stage. And then we'll have three more in kind of a rapid fire sequence to really have a bit of engagement later on in the webinar. 2:35 I also just wanna call out there's a docs section that has some full links, including a link to our upcoming bazaar voice summit, which is next week. 2:43 And there's also a Q and A section. This is where you can input your question and we'll hold them until the last five to ten minutes of the session. There's also a chat function. 2:53 So throw your thoughts, your opinions, in the chat, We want this to be as interactive as possible and get you the information that you need. So now I'll hand it back over to Rachel, who will get us started on the content. 3:04 Thanks again for being here. Awesome. Thank you, Taylor. And you can jump right into the next slide, Liz. So we know that UGC is really important to consumers, whether it be text based reviews on products pages or organic recommendations on their social channels. 3:21 And we also know that for brands, it can be really difficult to start to get some of this really high quality content that you can be leveraging. And that's really where bizarre voice comes in. 3:30 We wanna help you get the content that you need, both at scale of which and the quality of which. And we know that sourcing that content starts with people and loyalists of your brand. 3:40 So Within bizarre voice, we focus on three kind of buckets that we source content from on demands. The first being our influencer community, which is a global community of over eight million everyday consumers just like you all or myself. 3:56 And because of the scale of the size of the community, we offer really deep targeting to help you source content from your ideal type of customer. 4:05 We also work with brands and retailers that have their own community of loyalists who they'd like to reward with free or discounted products and source UGC from. 4:13 So we provide these brands or retailers the tools to engage with those communities and source content from those loyalists. And then lastly, we just know that it's increasingly important for brands to work with creators, whether it be on a micro scale or up to celebrity scale, and working with them through paid collaborations to create really high quality visual content, and be able to tap into their engaged and active following. 4:37 So, also have access to that type of community as well. So I wanna pause there. I know Taylor already launched this poll, so I wanna just take a quick pulse check and see what it's looking like. 4:48 And it looks like majority is new to kind of a UGC strategy, which is great news for us, and we can definitely walk through, what that looks like a little bit more. 5:00 But to dive a little bit deeper into the influencer community, if you're not familiar, you can really think of this as a yelp or a trip advisor, but for products discovery. 5:09 So the same way that you might go to yelp after you try a new restaurant and wanna leave a review, Influenced or members come to influenster to come and write a review of their new favorite brand or products, or maybe review a products that they didn't like so much. 5:23 Like I mentioned, we have over eight million members globally, about five million of which are in the US, and we have hundreds of data points to help connect your products to the consumer, not just any consumer. 5:35 And we do this based on demographics, psychographics, and shopping habits that we collect from our influencer members when they actually onboard for the community. 5:44 And then we also track their platform use and are able to kind of get a gauge on brands or products that they're already engaging with, which can be great to either reward loyalists or do some competitive conquesting. 5:57 So just an example of how nitty gritty we can get, we can really target down to, say, women in their thirties who play a sport primarily wear athleisure and have positively reviewed Nike products in the last month. 6:11 So again, just really able to hone in on your exact targeted consumer. Right. And once we have that targeted consumer, we can then start generating the type of content that you need. 6:23 We're generating content for you that you can use across the entire shopper journey. So think about your PDP page. There, we can help you generate reviews, on social media, think Instagram TikTok. We can help drive buzz and brand awareness. 6:39 And then we can also help you generate actionable insights through consumer surveys. Within our campaigns, we do standard surveys, but we also do, richer, more customized research project as well for you. 6:55 And then when it comes to sampling, we really want to be flexible and cover your different needs. One being the different parts of the product life cycle. 7:06 So maybe you have a new product. You're really trying to kick things off with a product launch. That's going to drive excitement. Maybe you have your hero products where you want to make sure that you're getting fresh content support them. 7:19 You might have seasonal products that need content with a certain period of time. And then there are your hard to ship products or your hard to sample product via shipping. 7:30 And with that, you may not wanna go by a traditional sampling method where you're having, us, or you're sending a box to members, but maybe you want to actually drive traffic in store or online whether that's to your site or to our retail site. 7:45 And we'll get into that into a little bit more detail, but that's going to tie it in to bizarre voice deals. And I'm gonna pause again for a another poll. 7:56 Tell us in the chat in the poll section how soon do you need UGC. Do you need it within six months? 8:05 Did you need it yesterday? Let us know. In the meantime, I'm going to get into the details of deals. So deals is great for shipping. 8:16 Those are sorry, not shipping, but rather sampling those hard to ship products with speed, with ease. So you're gonna be getting this content, in a quick and easy manner. 8:28 Now the value of deals is that it helps you generate awareness for your products really no matter what you sell. So you don't have to feel challenged if you're selling large appliances or maybe, frozen goods that can be a bit challenging to send out via shipping. 8:44 Also, we can help you drive traffic where you need it again. So what I had mentioned before, we can drive traffic to retail to DTC online in store. 8:54 And then also deals can help you avoid a lot of common fulfillment hassles. So think about things like inventory stock limitations, or really that inventory planning that comes with a sampling campaign. 9:08 And then finally, deals is really beneficial for creating bet better member experiences. There's a couple of things that we can think of here. 9:16 One is that consumers are becoming increasingly eco conscious. And with deals rather than necessarily needing to send out individual boxes, having trucks on the road to deliver these to each and every member, you could send them in store. 9:33 Another way that it creates a better shopper experience is that it's just a better experience than other no ship offerings out there. 9:41 Another no ship offering that some of you might be familiar with is cashback. With cashback, a member would go to the store. 9:50 They would purchase the product on their own dime. And then later on after they've created the UGC, they would get redeemed. 9:59 That sounds all well and good, but we've run those kind of campaigns and we found that it's actually pretty challenging because members aren't thrilled to be spending all that money upfront, and it can actually be pretty slow going to get members to join the campaign. 10:13 But with bizarre voice deals, they're getting codes to redeem upfront, which is a much better incentive for them. They're much more excited to join the campaign. 10:23 We found that they're joining the campaign within about twenty four hours of it launching for the most part. And with that, we're getting content fairly quickly on average within about five days, we start seeing that content on the PDP after the campaign has launched. 10:44 Rachel, gonna turn it back over to you. Awesome. I'm gonna launch a third poll, if you guys can hop over to the polls tab, and just let us know if you guys are selling any types of products that you think may be harder to sample. 10:59 And then while you guys are answering that, like, we've talked about and how Liz just kind of teased up, deals is a great solution for products aren't conducive to your typical physical sampling. 11:08 So this can be products like big bulky items. So it could be maybe a large bag of dog food that's really heavy or something that's more expensive like a small kitchen appliance, and where the size and weight can really make these expensive to ship out. 11:24 It could also be something like an alcohol brands that has more kind of delivery laws that vary by state and you wanna be able cut out the nuances and just send consumers in store to pick up the items at their convenience. 11:36 It could also be that your products were buyer sizing, and again, would be better for a consumer to just go in store, be able to try it on and pick out what's best for them. 11:44 Or it could be a food and beverage item like Liz mentioned on the slide that maybe requires refrigeration, which can be very costly to ship out. We've also seen like a chip brand where the the products could get damaged while it's being shipped. 11:58 So something like that could be a good option for deals as well. So whatever the case is, deals provides a solution for it that not only avoids physical sampling, but also starts to support your retail partners, which which can be an additional benefit So wanna hop into a fourth poll and just ask, is re is driving in store traffic a goal of yours, in providing that additional level of report to your retailers. 12:23 We just love a quick kind of yes, no, or maybe unsure. But to walk through how it actually works from a member's perspective, first a member is selected for the campaign using AI powered selection tools, and that are further vetted by our member selection team to make sure that they're the right fit for that campaign. 12:45 Once that happens, they see their campaign hub on their influencer app where they're able to actually claim a product code. That means it's theirs to use, and then they can go in store or online. 12:56 Redeem the product code, try out the products for however many days is necessary, and then complete the tasks that we're asking of them, whether it be writing a review or posting on social Right. 13:10 So Rachel has had talked about these codes that the member gets. Let's break this down and get to those codes in a bit more detail. 13:19 So first off, the code can be used to provide, any amount off of the product. We find that a lot of customers are offering a hundred percent off the product, but sometimes they might offer a a deal like seventy five percent off, fifty percent off. 13:37 It's really up to you, but we would advise you think about the member and what could be a good experience for them. Now there are two different code types. 13:45 There are client provided codes and there are bizarre voice provided codes, and you might find that one is going to work better than the other depending on your scenario. 13:55 For client provided codes, that can be great if you are already creating codes. Maybe you offer promo codes on your website. 14:04 You have the functionality to create those fairly easy to track them. That it can be great for that. If you are using this code type, we would recommend that it's best for your d t c d to c. 14:16 So on your own website, you're probably, you know, you're able to configure them really easily. Now you potentially could have those codes be offered on a retailer website as well, maybe target, a Walmart to Best Buy, but the thing is is that you would need to just make sure that you work with that retailer to make sure that the codes are compatible that they can work there. 14:38 And, typically, find with this code type that it's offering a percentage off, for example, ten ten percent off and be higher than that. 14:47 But if you're able to configure it to work for a dollar amount, you can do that as well. Now bizarre voice codes are codes that we are providing. 14:56 We're doing that on your behalf, and that's a great fit if you don't already generate your own codes, very low lift, the czar Voice does all the work. 15:05 And, we re really recommend this especially if you're working at retail because we're able to provide codes that are going to work on those retailer sites automatically. 15:17 So there's that you need to worry about about, being able to set something up, they're going to be good to go. These code types though are limited in the form currency. 15:27 So it's going to be something like ten dollars off a hundred per a hundred dollars off, etcetera. Alright. 15:35 With that, we are going to shift gears and get into some results, some client results for deals. The first is, for a perishable item. 15:47 We worked with a multinational food company that wanted to drive review redemption for a fresh meal kit. 15:56 And they wanted to get those reviews on walmart dot com specifically The challenge that they had is that these are meal kits that require refrigeration to send them to every member was going to be very costly. 16:10 So what they did is that they decided to do a deals program as opposed to, a traditional sampling program. We were able to target, members just as we would for any other campaign. 16:23 We did it nationwide, given it was Walmart. The members received bizarre voice provided codes to purchase the product for one hundred percent off And while the customer, was okay driving or they wanted to drive members on-site, they really wanted the members to go in store to pick up that item. 16:42 Which they did. We had an eighty four percent completion rate for this campaign, and we actually got twenty percent of the reviews with within one week of the campaign launching. 16:56 Awesome. Wanna walk through. Another example, that's for apparel for a children's clothing company. Where they wanted to generate UGC for a new line of theirs. 17:05 In the past, however, they had struggled with cash back sampling because content wasn't being generated fast enough while the items were actually in stock and on shelf in the stores. 17:15 So deals is a better option for them because it's much faster time to content. So for the strategy, we targeted pregnant women and new parents, and they received codes for one hundred percent off an online purchase for either getting it the product ships to them or picking it up in store. 17:32 So for this, we saw ninety percent completion rate and seventy five percent of the reviews that came in from this campaign had some form of media attached, whether it was a photo or a video, which is really a valuable aspect to have on a review showing up on a product's page where other shoppers can see an example of how the product actually looks on a a real kid or a kid that maybe looks like their own, or being purchased by another parent that kind of shops similar to them and just normalizes the product. 17:59 So, really good results here as well. Our third case study is for a large item. 18:07 We work with a consumer electronics company to sample their TVs across a few different global markets. So, again, we were able to do that targeting just as we would for any sampling campaign, sample targeting members, for certain countries, with certain interests, and there were a couple of different models of TVs, that the campaigns were split between. 18:33 Members received product that were actually, sorry, rather codes that were created on by the client to drive them to purchase that product at a counted price. 18:45 And with this, we did find that there was a seventy six percent completion rate for the campaign. You know, we had mentioned about this being able to cover all different types of items. 18:56 I know in the large items section, a back few slides, Rachel had called out, you know, deals can be, you know, great for small appliances, but I wanted to note that it's actually really great for larger appliances too. 19:08 And I do see that quite a few of you on the call are, sampling large and bulky items. So if like you had a refrigerator that you wanted to sample, you could do that with bizarre voice sampling where, you know, you, if you wanted to ship it to the member's house, you could do that. 19:22 But if you wanted to drive them in store. I don't know, maybe Best Buy to purchase that. You could do that. 19:32 Awesome. And then I wanna just round it out with a quick case study for an alcohol campaign that we ran. The customer wanted to be driving UGC for a new canned cocktail that they were launching. 19:42 So we targeted Avage, influencer members nationwide to purchase the product on the brand website, with a code that had just a discounted price. 19:51 So he sends out twenty five codes and saw an eighty eight percent completion right here. So, again, really, really well performing. And that kind of wraps up the content for this webinar. 20:03 We really appreciate everyone's engagement in the polls and just listening to our little spiel, but wanted to save time for Q and A. So it looks like we have some in the chat already, Liz, if we wanna take a look. 20:15 Yeah. Sure. So I see one or someone was asking, does Visar boys take measures to ensure consumers use the product code to purchase the specific product at the retailer. 20:27 So I would like to mention some measures that we have in place, within the app, the influencer app, we have something called require task progress. 20:38 And that's to really help the member be aware of the task that they have that are open that they need to complete. Within influencer. 20:46 Our members are really incentivized to make sure that they're completing their tasks because that means that they're going to be selected for campaigns in the future, and we know that influencer members, you know, vague incentive of being on the the app is getting free products to try. 21:01 And then also on our end from a selection standpoint, there's a lot of criteria that we consider when we're choosing members for campaigns And, one of those considerations is completion rate. 21:14 So we'll look at to see, you know, which members are completing their tasks I e, they're writing their reviews or posting their social content and reinvite them to campaigns. 21:25 As for our code specific things. For client provided codes, you can configure your codes on your site where that code can only be used for a certain products. 21:36 So let's say that you sell, you know, five different types of washing machines, you can set up that code to only work for that one particular washing machine that you are sampling. 21:52 And then Liz, I can read another one out here. Someone asked if influencer members opt in to receive the code, but then they don't use it, would the client be responsible monetarily in any way for the codes that don't get redeemed? 22:05 Yeah. So that sounds like a, you know, it kind of ties in with the other one where there's kind of some concern about members using their codes. So would we be responsive monetarily in any way for the codes that don't get redeemed? 22:19 So for the client provided codes, I would say, you know, definitely definitely not. 22:28 You are paying for the products. You're having a member use that code to redeem on your sites. So, you know, definitely, you know, nothing, lost there in terms of the codes. 22:40 For bizarre voice provided codes. We once a member is invited to a campaign, we can't reinvite other members to the campaign. 22:52 But also sometimes the members just they don't end up redeeming it, at all. But at at the same time, the bizarre voice code, has been, you know, we consider it's been purchased at that point. 23:06 But, you know, as I mentioned in the first question, we do have things in place where we are driving members to, make certain that they are completing their task to try to avoid some of that product waste. 23:20 Awesome. And then another question that's kind of along the same lines are, is there any measures in place to prevent these deals codes from ending up on coupon code sites? 23:29 I believe that these are unique codes Liz, but want you to from that as well. Yes. Sure. So, yes, the bizarre voice codes are unique. 23:39 Those are, not going to end up on coupon sites. And with the recommendations that we put in place for building the client provided codes, those would not end up on coupon sites either, you know, as long as you follow that guidance, and the guidance is is that you're creating unique codes where each member is getting their own code. 23:58 So if you're selling, let's say, you know, maybe you're, sampling a refrigerated item, rather than providing a coupon code that's frozen food, which is, you know, just would that would be generally used across members, we would recommend something like, frozen three four five, where each member gets their own. 24:23 And so then that's, you know, not going to be used on a coupon site. Next question, can Bizarro deals we use at retailers. Yes. 24:33 I think that might have been asked before we got into, some of the details there. Wouldn't this have added benefit of driving sales online to gain traction with a new product regardless of if it's hard to ship or not? 24:46 Yes. Yes. It certainly can be. You know, it it doesn't necessarily have to be a hardship product. Rachel had talked a bit about clothing and clothing, it's not necessarily hard to ship. 25:00 But it can be nice to just drive folks in store to try those on. But as for, let's say that you have a product that might be, I I don't know. 25:13 I'm kind of looking at my desk like a pen maybe. I would say for something like that, I would still consider, you know, traditional quote on quote sampling as well in that case. 25:25 Because that might meet your use case just fine and, you may not need to use deals specifically in that situation. 25:34 Yep. And then a few more recent questions that came in, there's a question about for retailer codes. Will these reviews get a verified purchase tag added to them? 25:45 And yes, on the influencer app, we tag all, like, kind of incentivized reviews, and then, that will also show up at tailor, depending on the retail site, they'll have their own way of tagging it as incentivized or promoted at all. 25:58 We also, do you have an approved retailer list to share. So I will mention that we work with, a lot of, you know, your primary main retailers Walmart, Target, and beyond that. 26:14 But for I would recommend, talking to your sales rep to find out, you know, exactly, which retailers that you're looking at, and they can look into that and verify with you. 26:27 That we cover that retailer. Okay. Let's see what else we might have. 26:38 I think that might cover the questions. Did we answer all of them? I think we did. This was great engagement. 26:47 Thank you everybody for submitting these questions. Do you see any others, Liz, tell me who were missing? You All retailers accept the bizarre voice codes in store. 26:59 So for the most part, yes and that speak because a lot of these codes, will have a bar code attached that can be scanned right at checkout. 27:12 There's also a number that could be used as well with a bizarre voice code. So sometimes those can be typed in at checkout, but certainly online. 27:24 They can be typed in as well. But, yeah, she again, with the retailer, if you to your sales rep about the retailer, we can just double check and verify that for you, but we've been finding for the most part that they are compatible in store and online. 27:42 And it looks like there is one more quick follow-up around the cost structure for deals. I imagine it would be best to check-in with your salesperson, but Liz, I didn't know if you had any quick color that you wanted to provide there in terms of it's similarity to traditional sampling or unit wise. 27:58 Yeah. So off the top of my head, I believe that it's fairly similar to, flexible units if you're familiar with the flexible versus non flexible. 28:12 Awesome. We only have a little bit more time left. About ten more seconds, technically. 28:25 I did wanna say if you have another question, feel free to go ahead and submit it. We'll hang on for maybe one more minute. 28:34 I did just want to say that we just launched a survey it's a quick thirty second survey that we use for webinars like this. We'd love to have your feedback on our webinars. 28:44 This is kind of a first of kind for really introducing a product like deals to y'all. So any feedback that you have for this session and others we'd love to take it and work with it. 28:55 So please take part in that survey. But I would like to say, oh, yeah. Go ahead. I jump in Taylor around one other session that came in. 29:04 Just wanted to provide some clarification. So we did have a question about completion rates. I will say that generally for campaigns, we find that there's an eighty five to ninety percent completion rate within eight weeks. 29:18 With deals campaigns, we would advise that you you know, do just think about the the deal that's being offered, thinking about it being appealing to members. 29:29 So if it's a thousand dollar product with a ten percent, off, you know, that might be, you know, not as appealing as one that's, you know, fifty percent off, for example. 29:40 So we would just ask you to put your member hat on in that situation. But yes, for the most part, completion rates are about eighty five to ninety percent. 29:51 Awesome. Thanks so much, Liz. I think that covers it for the questions. Thanks everyone for the engagement. We really appreciate it. Liz and Rachel, any final thoughts? 30:03 None for me. I appreciate everyone's time. Yes. Thanks for being here. Thanks for the questions. Thanks, Liz and Rachel for presenting all the great information. 30:13 As well. Thank you all for taking the time with us. We'll be following up with the recording with some additional resources as well. 30:21 But any questions you have, please feel free to engage with us. Your existing account owner or manager will also be a great support as well, but we'll follow-up tomorrow with this recording, and we'll stay in touch. 30:33 Thanks so much everyone for being here. We'll see you later. Wonderful. Take care. Bye.
