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Community-led discovery explained
Brands are now defined by what shoppers tell each other. Learn how to build an authentic community and master modern word-of-mouth marketing.
Everything you need to know about our industry, products, and services all in one place.

Yes, as long as you are transparent and disclose any incentives. This builds trust and encourages more customers to leave honest feedback.
Send one friendly, automated reminder 5-7 days after your initial request to boost your response rate.
Yes, buying fake reviews can damage your reputation and result in penalties from platforms and search engines.
Ask for photos or videos in your review request and make it easy to upload them directly from any device.
Focus on the platforms where your audience is most engaged and keep your requests simple and targeted.
Brands can use reviews, customer photos, videos, and creator content to show products through real experiences. Sharing relevant voices across social, ecommerce, and retail channels builds awareness, adds useful context, and helps the brand remain credible and connected to its audience.
Bazaarvoice adds authentic ratings, reviews, customer photos, videos, and Q&A to ecommerce product pages. These experiences help shoppers find relevant answers, understand products in real life, compare options, and make confident decisions without leaving the purchase journey.
Bazaarvoice helps retailers receive eligible UGC collected by brands and suppliers through its syndication network. Content is matched to the appropriate products and can be monitored alongside native reviews, helping retailers expand coverage without managing separate feeds for every supplier.
Ratings, detailed reviews, Q&A, customer photos, videos, tutorials, and creator demonstrations can all support conversion. The strongest mix answers practical buying questions, shows products in real life, reduces uncertainty, and gives shoppers credible proof at the point of decision.
Bazaarvoice displays Ratings & Reviews on product pages through customizable, responsive modules. Shoppers can see star ratings, review counts, written feedback, photos, and videos, then filter or search the content to find details that support a confident purchase.
Brands can use Bazaarvoice Social Commerce to collect and curate customer photos, secure usage rights, tag featured products, and publish the content in shoppable galleries and social storefronts. Shoppers can explore real-life inspiration and click through to buy the products shown.
Visual UGC shows products in real homes, routines, bodies, and situations, giving shoppers context that studio photography may not provide. Customer photos and videos can answer practical questions, inspire new uses, reduce uncertainty, and help online purchases feel more informed and personal.
Bazaarvoice combines post-purchase review requests, targeted product sampling, the Influenster community, creator programs, and social content curation. Brands can collect reviews, photos, and videos across the product lifecycle while supporting moderation, authenticity, and usage rights.
Look for a UGC platform that can collect, moderate, display, distribute, and measure multiple content types. It should support reviews and visual content, protect authenticity, integrate with your technology, scale globally, and make content useful across retail, search, social, and AI.
Bazaarvoice helps brands optimize digital shelves by expanding review coverage, syndicating trusted UGC to retail product pages, and revealing content gaps through reporting and insights. Brands can strengthen product detail pages, monitor shopper feedback, and prioritize improvements.
Bazaarvoice supports product ratings, written reviews, questions and answers, customer photos, videos, and relevant social content. Brands and retailers can collect, moderate, display, analyze, and distribute supported UGC across connected shopping experiences and retail destinations.
The Conversations API supports submission of ratings and reviews, questions and answers, photos, feedback, and certain video content, subject to documented conditions. Confirm access, request an approved API key, and use the relevant submission endpoint and required fields for each content type.
Use the Conversations API to retrieve eligible review data and summary, then build, host, and maintain the interface that presents it in your application. For bulk public-display use cases, Displayable Content Export provides weekly snapshots and daily updates that should be stored before display.
Access requirements vary by product. The Enterprise package is required for the Conversations API, Response API, and Displayable Content Export. Check the prerequisites for the specific API you need or contact your Bazaarvoice representative or Support.
The Response API lets authorized company representatives create, read, update, and delete responses to consumer reviews through code. Teams can use it to add review-response capabilities to internal systems or build a centralized workflow without relying only on the hosted interface.
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Blog
Brands are now defined by what shoppers tell each other. Learn how to build an authentic community and master modern word-of-mouth marketing.

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Build massive social proof and boost sales when you collect video reviews from your happiest customers. Start turning authentic stories into revenue today.

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