Webinar: Millennials buy differently. Are you selling to them differently?
Millennials expert Jason Dorsey shows you how this socially-dependent generation will change the way you do business.
Jason Dorsey is CEO and Founder of The Center for Generational Kinetics.
A noted expert on Millennials/Gen Y research, Jason has been featured on the CBS Early Show, Minutes, and the Today Show. He's the author of Y-Size Your Business and My Reality Check Bounced.
New Research: "Talking to Strangers: Millennials Trust People over Brands."
Millennials buy differently. Are you selling differently?
By 2017, Millennials – currently in their mid-teens to mid-30s – will have more spending power than any generation. Their reliance on social disrupts all areas of business.
As early social media adopters, they often understand social better than the brands trying to reach them. So Millennials make their own rules of commerce – and it’s time for brands to catch up.
Check out our Millennial research today to uncover how to capture the loyalty of this powerful generation.
